OKR template to improve lead generation with gated content for 20% more qualified leads

Attracting potential customers is key to a successful business. One way to do this is by using gated content, which provides valuable information in exchange for contact information. In this OKR, the objective is to improve lead generation by producing more effective gated content, resulting in 20% more qualified leads. By supplying better content, we will attract more qualified leads who are more likely to convert into customers.