OKR template to improve lead generation with gated content for 20% more qualified leads
Attracting potential customers is key to a successful business. One way to do this is by using gated content, which provides valuable information in exchange for contact information. In this OKR, the objective is to improve lead generation by producing more effective gated content, resulting in 20% more qualified leads. By supplying better content, we will attract more qualified leads who are more likely to convert into customers.
Increase qualified leads with gated content
Increase website traffic by 30% with SEO optimization- Create and distribute 2 new high-value gated pieces of content
- Achieve a 25% conversion rate with targeted email campaigns
- Implement lead scoring and increase qualified leads by 20%
