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10 OKR examples for Advertising Team

What are Advertising Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising Team. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Advertising Team OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Advertising Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Advertising Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to drive two new revenue streams via food delivery app advertising

  • ObjectiveDrive two new revenue streams via food delivery app advertising
  • KRCollaborate with top 10 local restaurants for exclusive ad partnerships
  • TaskInitiate contact and pitch to targeted restaurants
  • TaskDevelop pitch for exclusive ad partnership proposal
  • TaskCompile list of top 10 local restaurants for partnership
  • KRIncrease app ad sales by 20% by introducing fresh ad schemes
  • TaskInitiate outreach and sales meetings with prospective clients
  • TaskIdentify potential new advertisers interested in mobile app marketing
  • TaskDevelop compelling, innovative ad scheme options
  • KRConvert at least 15% of free users to premium subscription by specific campaigns
  • TaskMonitor conversion rates and adjust campaigns accordingly
  • TaskDevelop an engaging premium promotional campaign
  • TaskIdentify targeted audience who frequently uses free features
Tability

2OKRs to boost App Downloads

  • ObjectiveBoost App Downloads
  • KRGarner 500 positive reviews as a result of an effective in-app review and feedback feature
  • KRImplement targeted advertising campaign resulting in a 20% increase in app impressions
  • TaskAnalyze data on a regular basis, make necessary adjustments, and optimize the advertising campaign
  • TaskIdentify target audience and define key demographics, interests, and behaviors
  • TaskImplement tracking mechanisms to monitor app impressions and measure campaign performance
  • TaskDevelop compelling ad creatives with persuasive messaging and visually appealing designs
  • KRIncrease app store rating by 0.5 stars through improved user experience and bug fixes
  • KRAchieve a 30% conversion rate from app store page views to downloads through optimization tactics

3OKRs to boost social media impact through paid advertising

  • ObjectiveBoost social media impact through paid advertising
  • KRIncrease social media reach by 30%
  • TaskImplement a consistent posting schedule across all platforms
  • TaskInvest in targeted social media advertising
  • TaskPromote user-generated content and engage actively
  • KRAchieve a 15% rise in conversion rate from ad campaigns
  • TaskIdentify and target high-performing demographics
  • TaskEnhance the landing page user experience
  • TaskOptimize ad copy based on analytics
  • KRImprove engagement rate by 25% across all platforms
  • TaskImplement daily unique and engaging posts to boost interactions
  • TaskRun weekly virtual competitions with incentives
  • TaskEmphasize on personalized customer interactions

4OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • KRAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • KRReduce the player's load time by 25% to enhance user experience
  • KRIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • KREstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

5OKRs to secure the top position as Europe's preferred functional oat drink brand

  • ObjectiveSecure the top position as Europe's preferred functional oat drink brand
  • KRDrive 30% growth in quarterly revenue through aggressive marketing and promotions
  • TaskTrain sales team to effectively push promotions
  • TaskDevelop high-value promotions to incentivize customer purchases
  • TaskImplement a comprehensive, aggressive marketing campaign across all platforms
  • KRAchieve 25% increase in brand awareness through digital ad campaigns and PR
  • TaskDevelop a compelling digital ad campaign targeting our ideal customers
  • TaskCollaborate with a reputable PR agency to broaden our reach
  • TaskMonitor and adjust campaign metrics based on performance and engagement
  • KRIncrease retail distribution by 50% across key European markets
  • TaskIdentify and secure partnerships with major distributors in key regions
  • TaskAllocate additional resources for inventory and logistics management
  • TaskEnhance promotional activities to boost product visibility

6OKRs to enhance tracking and reporting of ads and website engagement using automation

  • ObjectiveEnhance tracking and reporting of ads and website engagement using automation
  • KRImplement an automated tracking system for ads across all platforms achieving 100% coverage
  • TaskIntegrate the software across all advertising platforms
  • TaskTrain the marketing team on using the selected software
  • TaskResearch and select suitable automated ad tracking software
  • KREnsure 100% accuracy in automated ad and engagement statistics reporting
  • TaskImplement meticulous tracking codes in each ad
  • TaskRegularly audit and debug the automated system
  • TaskDevelop a rigorous data verification process
  • KRIncrease automated website engagement reports by 30% for better insights
  • TaskImplement improved tracking systems within the website
  • TaskDevelop detailed, comprehensive engagement reports
  • TaskOptimize existing automation processes for efficiency

7OKRs to boost trial and subscription activations via paid ads

  • ObjectiveBoost trial and subscription activations via paid ads
  • KRAchieve 20% increase in trial activations through targeted paid adverts
  • TaskMonitor and adjust campaigns based on performance
  • TaskDevelop attention-grabbing, targeted ad content
  • TaskIdentify potential target audience for paid advertisements
  • KRImprove conversion rate from trials to subscriptions by 15% using paid promotion
  • TaskAllocate budget specifically for targeted paid promotions
  • TaskDesign engaging ads to attract trial users
  • TaskOptimize ad placements for maximum conversions
  • KRUpsurge the subscription rate by 30% through effective paid campaigns

8OKRs to boost overall brand visibility

  • ObjectiveBoost overall brand visibility
  • KRLaunch 2 advertising campaigns to boost customer engagement by 50%
  • TaskImplement campaigns across chosen digital platforms
  • TaskMonitor and analyze campaign performance regularly
  • TaskDevelop two creative, targeted advertising campaigns
  • KRIncrease social media followers by 30% to widen online presence
  • TaskGenerate engaging content regularly to foster audience interaction
  • TaskUtilize hashtags effectively to increase discoverability
  • TaskCollaborate with influencers to expand reach
  • KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
  • TaskIdentify potential partners that align with the company's market and values
  • TaskNegotiate and finalize partnership agreements and launch campaigns
  • TaskInitiate discussions with these partners about cross-promotion opportunities
Tability

9OKRs to increase active members count from 5 to 100

  • ObjectiveIncrease active members count from 5 to 100
  • KRImprove member retention rate to 90%
  • TaskOffer exclusive benefits to loyal members
  • TaskImplement personalized engagement strategies for members
  • TaskSolicit and act on member feedback
  • KRUpscale to a total of 15 weekly trips by increasing trip offerings
  • TaskCreate and execute advertising campaign for new trips
  • TaskTrain more staff to handle increased trips
  • TaskEvaluate current itinerary for potential for additional trips
  • KRSecure at least 30 new memberships in the first month
  • TaskDevelop a compelling marketing strategy for new memberships
  • TaskEstablish partnerships with local businesses for referrals
  • TaskOffer discounts or incentives for early sign-ups

10OKRs to enhance productivity and effectiveness of the advertising sales team

  • ObjectiveEnhance productivity and effectiveness of the advertising sales team
  • KRIncrease sales team's lead conversion rate by 25%
  • TaskImplement a more refined lead scoring system
  • TaskConduct regular training sessions to improve sales techniques
  • TaskImprove follow-up processes for potential leads
  • KRImplement training sessions to improve product knowledge by 100%
  • TaskSchedule and conduct product knowledge training sessions
  • TaskDevelop detailed training agenda and materials
  • TaskIdentify key product knowledge areas needing improvement
  • KRReduce average sale-cycle length by 15%
  • TaskProvide regular training on closing sales techniques
  • TaskImplement more efficient customer follow-up procedures
  • TaskStreamline the sales process with automation tools

Advertising Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Advertising Team OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Advertising Team OKR templates

We have more templates to help you draft your team goals and OKRs.