8 customisable OKR examples for Relationship Development

What are Relationship Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Relationship Development to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Relationship Development OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Relationship Development OKRs examples

You'll find below a list of Objectives and Key Results templates for Relationship Development. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to secure new clientele from three distinct sectors

  • ObjectiveSecure new clientele from three distinct sectors
  • Key ResultIdentify and establish contacts with 50 potential clients from different industries
  • TaskResearch diverse industries to identify 50 potential clients
  • TaskInitiate contact with potential clients via email or phone
  • TaskArrange and conduct initial client meetings or presentations
  • Key ResultSuccessfully pitch services to at least 30% of the identified potential clients
  • TaskSchedule and conduct efficient, persuasive pitch meetings
  • TaskDevelop and refine customized service pitch for each client
  • TaskIdentify and research potential clients' needs and interests
  • Key ResultConvert 15% of pitched potential clients into signed contracts
  • TaskTrain team in negotiation techniques to secure contracts
  • TaskEnhance proposals with detailed, customized solutions for each client
  • TaskImprove follow-up strategies to maintain contact post-pitch

2OKRs to strengthen relationships with key accounts and identifying opportunities for growth

  • ObjectiveIncrease revenue through strategic account management
  • Key ResultDevelop and execute personalized account plans for top 3 accounts
  • Key ResultConduct 5 in-person meetings with key accounts to strengthen relationships
  • Key ResultIdentify 3 new growth opportunities within key accounts
  • Key ResultIncrease key account revenue by 10% through cross-selling and upselling

3OKRs to contribute proactively to three Atlassian Services proposals

  • ObjectiveContribute proactively to three Atlassian Services proposals
  • Key ResultGain customer acceptance on at least two proposals by the end of the quarter
  • TaskSchedule and conduct presentations of the proposals to customers
  • TaskSecure formal acceptance from at least two customers
  • TaskDevelop clear and persuasive proposals for customer presentation
  • Key ResultDraft and submit one compelling proposal each month for client consideration
  • TaskDevelop a compelling and concise proposal outline
  • TaskIdentify desirable project proposals for the client
  • TaskSubmit the completed proposal to the client
  • Key ResultIdentify and finalize five potential clients needing Atlassian Services by Week 2

4OKRs to deliver personalized customer experience and satisfaction

  • ObjectiveDeliver personalized customer experience and satisfaction
  • Key ResultDecrease customer complaint rates by 15% through streamlined product/service delivery
  • TaskDevelop and optimize efficient delivery mechanisms
  • TaskImplement comprehensive staff training for improved customer service
  • TaskRegularly gather customer feedback to identify improvement areas
  • Key ResultIncrease customer satisfaction score by 20% through improved customer relationship management
  • TaskImplement regular, personalized follow-ups with customers
  • TaskProvide staff with comprehensive CRM training
  • TaskDevelop a responsive and efficient complaint resolution process
  • Key ResultImplement 2 new unique features based on customer feedback to enhance user engagement
  • TaskAnalyze customer feedback to identify potential new features
  • TaskRoll out new features and monitor user engagement
  • TaskDevelop and test 2 new features based on findings

5OKRs to improve job prospects, personal relationships, and health this summer

  • ObjectiveImprove job prospects, personal relationships, and health this summer
  • Key ResultSecure 3 job interviews in related fields
  • TaskReach out to industry connections for potential leads
  • TaskUpdate and tailor resume for related field positions
  • TaskApply for at least 10 jobs in related fields
  • Key ResultInvest a minimum of 3 hours weekly into meaningful relationships
  • TaskAttend social events or community functions regularly
  • TaskSchedule weekly catch-ups with close friends or family
  • TaskInitiate meaningful conversations with loved ones
  • Key ResultSpend at least 30 minutes daily in physical exercise
  • TaskStart and maintain consistency in your daily exercise routine
  • TaskChoose preferred exercise types like running, yoga, or strength training
  • TaskSchedule 30 minutes daily for physical activity in your planner

6OKRs to engage with customers on their most requested features

  • ObjectiveEngage with customers on their most requested features
  • Key ResultDocument and categorize all discussed feature requests
  • TaskCompile a list of all discussed feature requests
  • TaskCategorize each feature request by importance
  • TaskDocument the categorized requests in a shared file
  • Key ResultDevelop a post-meeting feedback mechanism for continued customer engagement
  • TaskAnalyze feedback data for customer engagement improvements
  • TaskDesign a customer survey focusing on post-meeting feedback
  • TaskImplement a follow-up email system for survey distribution
  • Key ResultSchedule meetings with at least 25 unique customers

7OKRs to strengthen sales representatives' client relationships

  • ObjectiveStrengthen sales representatives' client relationships
  • Key ResultRaise average client satisfaction score by 20% in customer surveys
  • TaskProvide enhanced training on customer service for all staff members
  • TaskImplement more frequent, personalized follow-ups for client feedback
  • TaskDevelop programs and incentives to boost client satisfaction
  • Key ResultConduct weekly training sessions on relationship-building strategies for sales reps
  • TaskEvaluate and adjust the training materials based on feedback
  • TaskSchedule weekly training sessions for sales reps
  • TaskDevelop curriculum focused on relationship-building strategies
  • Key ResultIncrease client retention rate by 15% through enhanced client engagement activities
  • TaskImprove personalized client communication efforts
  • TaskImplement a regular client feedback and response strategy
  • TaskDevelop upgraded loyalty or reward programs

8OKRs to enhance health, job prospects and personal relationships this summer

  • ObjectiveEnhance health, job prospects and personal relationships this summer
  • Key ResultInvest 2 hours daily in meaningful conversations with friends and family to nurture relationships
  • TaskSelect diverse topics to discuss for deeper conversations
  • TaskReflect on conversations to identify relationship growth opportunities
  • TaskSchedule 2 hours daily for dedicated family and friend time
  • Key ResultApply to minimum 5 jobs each week to diversify employment opportunities
  • TaskTailor resume and cover letter for each job application
  • TaskResearch and select five suitable job opportunities weekly
  • TaskSubmit applications and follow up weekly
  • Key ResultIncrease weekly workout frequency to 5 days to boost physical health
  • TaskEstablish a consistent workout schedule that includes 5 days per week
  • TaskIncorporate a range of exercises into weekly workout routine
  • TaskRegularly monitor progress to remain motivated and on track

Relationship Development OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Relationship Development OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Relationship Development OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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