OKRs to enhance account growth and customer retention
Recognizing the importance of the dual role that our existing accounts play within the organization, our objective is to drive growth and retention across our customers' portfolio. This includes cultivating current relationships, increasing sales through upselling and cross-selling, reducing churn, and enhancing customer loyalty. The ultimate end-goal to this objective is to recognize and maximize the lifetime value of our clients, strengthening our financial health while building mutually beneficial long-term relationships.
Enhance account growth and customer retention
Increase customer base by 20% by introducing two new promotion strategies
Develop, and finalize plans for two strategic promotions- Track and analyze the promotion's response rates
- Implement the promotions across all pertinent channels
- Invigorate account activity by 15% through the implementation of new user engagement tactics
- Develop new features to enhance user engagement on platform
- Initiate user-focused campaigns promoting platform usage
- Implement a reward system to stimulate account activity
- Achieve a 10% reduction in customer churn through improved product offerings
- Analyze customer feedback to identify issues with current offerings
- Develop improved, competitive product or service features
- Implement targeted marketing campaign for revamped offerings