15 customisable OKR examples for Product Launch
What are Product Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Launch OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Launch OKRs examples
You'll find below a list of Objectives and Key Results templates for Product Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups
List on Product Hunt as an upcoming product
Create landing page with beta signup form
Share on Reddit, HackerNews, etc...
Enroll 5 influencers to boost our profile on social media on launch day
Secure 10 press articles with known publications
List 25 journalists that could be interested in writing about us
Create PR kit
2. OKRs to finalize and launch our product
Finalize and launch our product
Secure two client pre-orders for the new product before launch
Initiate contact and secure pre-orders
Develop an enticing pre-order sales pitch for the new product
Identify two potential high-value clients for outreach
Assemble dedicated project team for streamlined product finishing tasks
Delegate specific tasks within the project to each team member
Formulate a communication and collaboration system for the team
Identify individuals with necessary skills for product finishing
Achieve at least 96% completion of the product's testing by next quarter
Create a detailed testing schedule and assign responsible team members
Implement any necessary corrective actions promptly
Conduct regular check-ins to monitor testing progress
3. OKRs to obtain position as Director of Product
Obtain position as Director of Product
Obtain certification in product management
Enroll in chosen certification program
Successfully complete coursework and examination
Research suitable product management certification programs
Lead cross-functional team in successful product launch
Assemble cross-functional team from various departments
Develop comprehensive product launch strategy
Oversee and guide execution of launch plan
Receive positive feedback from peers and superiors on product leadership skills
Earn respect through optimistic and decisive decision-making
Develop and showcase strong product knowledge regularly
Actively gather feedback after leading product meetings or presentations
4. OKRs to launch fintech product successfully
Launch fintech product successfully
Onboard and acquire a minimum of 1000 active users for the fintech product
Implement referral program offering incentives to existing users for inviting new sign-ups
Identify target audience and create detailed user personas for effective marketing strategies
Develop a user-friendly onboarding process with intuitive interface and seamless experience
Launch targeted digital marketing campaigns to attract and engage potential users
Develop and implement a robust backend system that supports the fintech product
Identify key features and requirements for the robust backend system
Test and deploy the backend system, ensuring its functionality and scalability
Conduct thorough research on existing backend systems in the fintech industry
Collaborate with IT team to design and develop the backend system architecture
Conduct thorough testing and ensure the fintech product meets all functional requirements
Execute the test plan, meticulously examining each aspect of the product's functionality
Develop a comprehensive test plan covering all functional requirements of the fintech product
Document any issues or discrepancies encountered during the testing process for further analysis
Continuously retest the product after resolving issues to ensure functional requirements are met
Achieve at least 90% customer satisfaction rate through user feedback and surveys
Implement a user feedback system to collect customer opinions and suggestions regularly
Monitor and track customer satisfaction rate through ongoing feedback and surveys
Analyze the data from user feedback and surveys to identify areas for improvement
Develop and implement strategies based on user feedback to address customer concerns and enhance satisfaction
5. OKRs to successfully launch the tech startup
Successfully launch the tech startup
Secure funding from at least three investors by increasing company visibility
Enhance online presence through social media and optimized website
Participate in industry networking events
Develop a compelling investor presentation
Develop, test and launch the MVP (minimum viable product) targeting user validation
Design and develop the minimum viable product
Carry out rigorous testing and fixing of the MVP
Launch MVP and collect user validation data
Hire and onboard five skilled developers to establish the product team
Create a detailed job description for developer positions
Promote vacancies on targeted recruitment platforms
Develop a comprehensive onboarding program
6. OKRs to successfully launch the Minimum Viable Product for Product Information Management
Successfully launch the Minimum Viable Product for Product Information Management
Release the PIM MVP to at least 100 initial users for beta testing
Finalize MVP of the PIM software for release
Identify and invite 100 initial beta testers
Deploy MVP to the selected beta testers
Obtain a 75% positive response rate from initial user testing and feedback
Develop user-friendly, engaging testing protocols
Incentivize participants to promote response rates
Follow-up consistently with participants for feedback
Complete development of core features for the MVP by 60% progress on the project timeline
Allocate tasks to the development team
Review and monitor team's progress regularly
Define required core features for the MVP
7. OKRs to successfully launch and operationalize MVP 1.0
Successfully launch and operationalize MVP 1.0
Achieve at least 20 completed transactions on the platform
Enhance user experience for easier transaction completion
Implement effective marketing strategies to attract new customers
Host promotional events to drive user engagement
Ensure that the average order value reaches or surpasses $350 per transaction
Increase prices or bundle products to boost order value
Promote bulk purchase discounts or loyalty rewards
Implement upselling strategies during checkout process
Gain a minimum of 200 registered users with our platform
Implement a user referral program with benefits
Develop engaging social media advertising campaigns
Collaborate with influencers for promotional activities
8. OKRs to to increase monthly turnover to 2 million rand
To increase monthly turnover to 2 million rand
Increase customer retention rate to 75%
Implement a loyalty program for rewarding frequent customers
Conduct regular customer feedback surveys to identify issues
Improve customer service quality and responsiveness
Launch 2 high-value product lines effectively in the market
Monitor and adjust the strategy based on customer feedback and sales performance
Establish partnerships with key retailers for product exposure and promotion
Develop a comprehensive, engaging marketing strategy for both product lines
Boost average sales per customer by 20%
Develop and offer exclusive customer loyalty incentives
Implement up-selling and cross-selling techniques at checkout
Implement personalized product recommendations based on buying behavior
9. OKRs to launch a high growth and profitable tech startup
Launch a high growth and profitable tech startup
Develop a minimum viable product, tested and approved by a focus group of 25 participants
Create and test the product with focus group
Implement changes based on feedback
Identify key features for the minimum viable product
Secure funding worth at least $1M from reliable investors
Schedule and conduct persuasive pitch meetings with investors
Develop a compelling business proposal showcasing ROI
Research and create a list of potential reliable investors
Assemble a cohesive team of 5 skilled professionals for key operations
Identify required skills for key operations team roles
Source potential candidates through networking or recruiting
Conduct interviews and select final team members
10. OKRs to successfully launch MVP of new module suite
Successfully launch MVP of new module suite
Secure 5 confirmed clients adopting the new module suite within its debut quarter
Secure commitments through contracts or agreements
Identify potential clients interested in new module suite
Demonstrate module suite benefits via personalized presentations
Attain user satisfaction rate of 85% through effective product testing and user feedback
Implement rigorous product testing protocols before release
Use feedback to improve product design and functionality
Develop a user feedback collection and evaluation system
Complete development of MVP features with zero critical defects by week 6
Implement strict quality assurance checks for each feature
Allocate resources and plan week-by-week development tasks
Prioritize and finalize the list of MVP features by end of week 1
11. OKRs to launch machine learning product on website
Launch machine learning product on website
Generate at least 100 sign-ups for the machine learning product through website registration
Collaborate with influencers or industry experts to promote the machine learning product
Implement targeted online advertising campaigns to drive traffic to the website
Optimize website registration page to increase conversion rate
Run referral programs and offer incentives to encourage users to refer others
Generate a revenue of $50,000 from sales of the machine learning product
Implement effective online advertising and social media campaigns to reach potential customers
Identify target market and create a comprehensive marketing strategy for machine learning product
Train sales team and provide them with necessary resources to effectively promote machine learning product
Conduct market research to determine competitive pricing and set optimal price point
Increase website traffic by 20% through targeted marketing campaigns
Optimize website content with relevant keywords to improve organic search rankings
Conduct extensive keyword research to identify high-performing search terms
Develop and implement targeted advertising campaigns on social media platforms
Collaborate with industry influencers to gain exposure and drive traffic to the website
Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
Analyze feedback survey data to identify areas for improvement and prioritize actions
Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
Implement changes and improvements based on user feedback to enhance customer satisfaction
Develop and distribute user feedback surveys to gather customer satisfaction ratings
12. OKRs to build and launch our minimum viable product (MVP)
Build and launch our minimum viable product (MVP)
Secure MVP launch with 100% of targeted early adopters signed up
Implement sign-up mechanism and secure all early adopter registrations
Develop a marketing strategy focused on targeted early adopters for the MVP
Finalize MVP, ensuring it meets the needs of the targeted early adopters
Complete MVP development by achieving 100% of assigned programming tasks
Prioritize and organize assigned programming tasks by their complexity
Devote dedicated daily hours to working on these assigned tasks
Regularly review and test code to ensure quality and functionality
Conduct 3 iterative tests for MVP targeting 100% bug resolution
Execute three iterative tests of MVP
Analyze testing data, identify and resolve all bugs
Develop test plan for MVP with goals of identifying bugs
13. OKRs to successfully launch challenge MVP (Minimum Viable Product)
Successfully launch challenge MVP (Minimum Viable Product)
Develop functional prototype of the MVP by engaging tech team
Assign tasks to tech team for prototype development
Define MVP specifications and requirements with relevant teams
Regularly supervise and adjust prototype progress
Validate MVP through feedback from 100 beta users
Distribute MVP to these users and gather the feedback
Identify and recruit 100 potential beta users for testing
Analyze and implement suggestions from user feedback
Achieve 70% user satisfaction rate post MVP launch
Continuously improve product based on user feedback
Enhance user support and engagement systems
Implement customer feedback surveys post-launch
14. OKRs to successfully launch the MVP of our e-commerce platform
Successfully launch the MVP of our e-commerce platform
Implement user testing and ship the final product with adjustments by next quarter
Develop a comprehensive user testing plan
Conduct user testing and gather feedback
Adjust product based on feedback and ship
Define the necessary functions and features of the platform within two weeks
Outline desired features for user interface
Identify key functions required for the platform
finalize functions and features list in two weeks
Finish designing the platform and begin development by month's end
Initiate the development process
Finalize all design elements for the platform
Establish a clear development timeline
15. OKRs to accelerate new product/feature launch process by 20%
Accelerate new product/feature launch process by 20%
Train team on rapid prototyping to speed up design phase by 15%
Identify rapid prototyping training opportunities and resources
Schedule and conduct rapid prototyping training sessions
Monitor and assess efficiency improvements post-training
Streamline approval process, reducing time spent by 30%
Eliminate unnecessary steps in the current approval process
Implement a digital approval system for faster response times
Train staff in efficient document processing and decision-making
Implement Agile methodologies to improve product development efficiency by 25%
Adopt and integrate Scrum framework into product development process
Consistently review and adjust methods to meet efficiency goals
Arrange Agile methodologies training for product development team
Product Launch OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Launch OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to establish leadership in impactful digital product delivery
OKRs to develop a flexible and innovative product roadmap
OKRs to successfully transition from monolith to microservices architecture
OKRs to enhance time management by reprioritizing based on requests
OKRs to establish Conditions for Fast Decision-Making Processes
OKRs to achieve record profitability
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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