15 customisable OKR examples for Product Launch

What are Product Launch OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Launch OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Product Launch OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

2. OKR to finalize and launch our product

  • ObjectiveFinalize and launch our product
  • Key ResultSecure two client pre-orders for the new product before launch
  • TaskInitiate contact and secure pre-orders
  • TaskDevelop an enticing pre-order sales pitch for the new product
  • TaskIdentify two potential high-value clients for outreach
  • Key ResultAssemble dedicated project team for streamlined product finishing tasks
  • TaskDelegate specific tasks within the project to each team member
  • TaskFormulate a communication and collaboration system for the team
  • TaskIdentify individuals with necessary skills for product finishing
  • Key ResultAchieve at least 96% completion of the product's testing by next quarter
  • TaskCreate a detailed testing schedule and assign responsible team members
  • TaskImplement any necessary corrective actions promptly
  • TaskConduct regular check-ins to monitor testing progress

3. OKR to obtain position as Director of Product

  • ObjectiveObtain position as Director of Product
  • Key ResultObtain certification in product management
  • TaskEnroll in chosen certification program
  • TaskSuccessfully complete coursework and examination
  • TaskResearch suitable product management certification programs
  • Key ResultLead cross-functional team in successful product launch
  • TaskAssemble cross-functional team from various departments
  • TaskDevelop comprehensive product launch strategy
  • TaskOversee and guide execution of launch plan
  • Key ResultReceive positive feedback from peers and superiors on product leadership skills
  • TaskEarn respect through optimistic and decisive decision-making
  • TaskDevelop and showcase strong product knowledge regularly
  • TaskActively gather feedback after leading product meetings or presentations

4. OKR to launch fintech product successfully

  • ObjectiveLaunch fintech product successfully
  • Key ResultOnboard and acquire a minimum of 1000 active users for the fintech product
  • TaskImplement referral program offering incentives to existing users for inviting new sign-ups
  • TaskIdentify target audience and create detailed user personas for effective marketing strategies
  • TaskDevelop a user-friendly onboarding process with intuitive interface and seamless experience
  • TaskLaunch targeted digital marketing campaigns to attract and engage potential users
  • Key ResultDevelop and implement a robust backend system that supports the fintech product
  • TaskIdentify key features and requirements for the robust backend system
  • TaskTest and deploy the backend system, ensuring its functionality and scalability
  • TaskConduct thorough research on existing backend systems in the fintech industry
  • TaskCollaborate with IT team to design and develop the backend system architecture
  • Key ResultConduct thorough testing and ensure the fintech product meets all functional requirements
  • TaskExecute the test plan, meticulously examining each aspect of the product's functionality
  • TaskDevelop a comprehensive test plan covering all functional requirements of the fintech product
  • TaskDocument any issues or discrepancies encountered during the testing process for further analysis
  • TaskContinuously retest the product after resolving issues to ensure functional requirements are met
  • Key ResultAchieve at least 90% customer satisfaction rate through user feedback and surveys
  • TaskImplement a user feedback system to collect customer opinions and suggestions regularly
  • TaskMonitor and track customer satisfaction rate through ongoing feedback and surveys
  • TaskAnalyze the data from user feedback and surveys to identify areas for improvement
  • TaskDevelop and implement strategies based on user feedback to address customer concerns and enhance satisfaction

5. OKR to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • Key ResultSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • Key ResultDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • Key ResultHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

6. OKR to successfully launch the Minimum Viable Product for Product Information Management

  • ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
  • Key ResultRelease the PIM MVP to at least 100 initial users for beta testing
  • TaskFinalize MVP of the PIM software for release
  • TaskIdentify and invite 100 initial beta testers
  • TaskDeploy MVP to the selected beta testers
  • Key ResultObtain a 75% positive response rate from initial user testing and feedback
  • TaskDevelop user-friendly, engaging testing protocols
  • TaskIncentivize participants to promote response rates
  • TaskFollow-up consistently with participants for feedback
  • Key ResultComplete development of core features for the MVP by 60% progress on the project timeline
  • TaskAllocate tasks to the development team
  • TaskReview and monitor team's progress regularly
  • TaskDefine required core features for the MVP

7. OKR to to increase monthly turnover to 2 million rand

  • ObjectiveTo increase monthly turnover to 2 million rand
  • Key ResultIncrease customer retention rate to 75%
  • TaskImplement a loyalty program for rewarding frequent customers
  • TaskConduct regular customer feedback surveys to identify issues
  • TaskImprove customer service quality and responsiveness
  • Key ResultLaunch 2 high-value product lines effectively in the market
  • TaskMonitor and adjust the strategy based on customer feedback and sales performance
  • TaskEstablish partnerships with key retailers for product exposure and promotion
  • TaskDevelop a comprehensive, engaging marketing strategy for both product lines
  • Key ResultBoost average sales per customer by 20%
  • TaskDevelop and offer exclusive customer loyalty incentives
  • TaskImplement up-selling and cross-selling techniques at checkout
  • TaskImplement personalized product recommendations based on buying behavior

8. OKR to launch a high growth and profitable tech startup

  • ObjectiveLaunch a high growth and profitable tech startup
  • Key ResultDevelop a minimum viable product, tested and approved by a focus group of 25 participants
  • TaskCreate and test the product with focus group
  • TaskImplement changes based on feedback
  • TaskIdentify key features for the minimum viable product
  • Key ResultSecure funding worth at least $1M from reliable investors
  • TaskSchedule and conduct persuasive pitch meetings with investors
  • TaskDevelop a compelling business proposal showcasing ROI
  • TaskResearch and create a list of potential reliable investors
  • Key ResultAssemble a cohesive team of 5 skilled professionals for key operations
  • TaskIdentify required skills for key operations team roles
  • TaskSource potential candidates through networking or recruiting
  • TaskConduct interviews and select final team members

9. OKR to launch machine learning product on website

  • ObjectiveLaunch machine learning product on website
  • Key ResultGenerate at least 100 sign-ups for the machine learning product through website registration
  • TaskCollaborate with influencers or industry experts to promote the machine learning product
  • TaskImplement targeted online advertising campaigns to drive traffic to the website
  • TaskOptimize website registration page to increase conversion rate
  • TaskRun referral programs and offer incentives to encourage users to refer others
  • Key ResultGenerate a revenue of $50,000 from sales of the machine learning product
  • TaskImplement effective online advertising and social media campaigns to reach potential customers
  • TaskIdentify target market and create a comprehensive marketing strategy for machine learning product
  • TaskTrain sales team and provide them with necessary resources to effectively promote machine learning product
  • TaskConduct market research to determine competitive pricing and set optimal price point
  • Key ResultIncrease website traffic by 20% through targeted marketing campaigns
  • TaskOptimize website content with relevant keywords to improve organic search rankings
  • TaskConduct extensive keyword research to identify high-performing search terms
  • TaskDevelop and implement targeted advertising campaigns on social media platforms
  • TaskCollaborate with industry influencers to gain exposure and drive traffic to the website
  • Key ResultAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize actions
  • TaskContinuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
  • TaskImplement changes and improvements based on user feedback to enhance customer satisfaction
  • TaskDevelop and distribute user feedback surveys to gather customer satisfaction ratings

10. OKR to build and launch our minimum viable product (MVP)

  • ObjectiveBuild and launch our minimum viable product (MVP)
  • Key ResultSecure MVP launch with 100% of targeted early adopters signed up
  • TaskImplement sign-up mechanism and secure all early adopter registrations
  • TaskDevelop a marketing strategy focused on targeted early adopters for the MVP
  • TaskFinalize MVP, ensuring it meets the needs of the targeted early adopters
  • Key ResultComplete MVP development by achieving 100% of assigned programming tasks
  • TaskPrioritize and organize assigned programming tasks by their complexity
  • TaskDevote dedicated daily hours to working on these assigned tasks
  • TaskRegularly review and test code to ensure quality and functionality
  • Key ResultConduct 3 iterative tests for MVP targeting 100% bug resolution
  • TaskExecute three iterative tests of MVP
  • TaskAnalyze testing data, identify and resolve all bugs
  • TaskDevelop test plan for MVP with goals of identifying bugs

11. OKR to successfully launch challenge MVP (Minimum Viable Product)

  • ObjectiveSuccessfully launch challenge MVP (Minimum Viable Product)
  • Key ResultDevelop functional prototype of the MVP by engaging tech team
  • TaskAssign tasks to tech team for prototype development
  • TaskDefine MVP specifications and requirements with relevant teams
  • TaskRegularly supervise and adjust prototype progress
  • Key ResultValidate MVP through feedback from 100 beta users
  • TaskDistribute MVP to these users and gather the feedback
  • TaskIdentify and recruit 100 potential beta users for testing
  • TaskAnalyze and implement suggestions from user feedback
  • Key ResultAchieve 70% user satisfaction rate post MVP launch
  • TaskContinuously improve product based on user feedback
  • TaskEnhance user support and engagement systems
  • TaskImplement customer feedback surveys post-launch

12. OKR to accelerate new product/feature launch process by 20%

  • ObjectiveAccelerate new product/feature launch process by 20%
  • Key ResultTrain team on rapid prototyping to speed up design phase by 15%
  • TaskIdentify rapid prototyping training opportunities and resources
  • TaskSchedule and conduct rapid prototyping training sessions
  • TaskMonitor and assess efficiency improvements post-training
  • Key ResultStreamline approval process, reducing time spent by 30%
  • TaskEliminate unnecessary steps in the current approval process
  • TaskImplement a digital approval system for faster response times
  • TaskTrain staff in efficient document processing and decision-making
  • Key ResultImplement Agile methodologies to improve product development efficiency by 25%
  • TaskAdopt and integrate Scrum framework into product development process
  • TaskConsistently review and adjust methods to meet efficiency goals
  • TaskArrange Agile methodologies training for product development team

13. OKR to design and launch a production unit application

  • ObjectiveDesign and launch a production unit application
  • Key ResultIdentify and document production unit needs and specifications by end of Week 4
  • TaskConduct interviews with production unit teams
  • TaskAnalyze and list unit needs and specifications
  • TaskCompile and finalize documentation by Week 4
  • Key ResultDesign, develop, and test the application prototype for functionality by Week 8
  • TaskDevelop the proposed prototype based on the design
  • TaskConduct thorough functionality tests on the prototype
  • TaskCreate detailed design for application prototype
  • Key ResultSuccessfully deploy the new application in the production unit by Week 12
  • TaskFinalize application development and perform thorough testing by Week 9
  • TaskComplete user training for new application usage by Week 10
  • TaskSchedule and execute application deployment in the production unit for Week 12

14. OKR to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • Key ResultAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • Key ResultDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • Key ResultObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

15. OKR to successfully launch a new product

  • ObjectiveLaunch a successful new product
  • Key ResultAchieve 70% retention rate
  • Key ResultGenerate 500 leads from press push
  • Key ResultGenerate $500k in new revenue
  • Key ResultIncrease active user base to 10K

Best practices for managing your Product Launch OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Product Launch OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Launch OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

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