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10 OKR examples for Product Launch

What are Product Launch OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Launch OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Product Launch OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • KRBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • KREnroll 5 influencers to boost our profile on social media on launch day
  • KRSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit
Tability

2OKRs to launch a successful new insurance product

  • ObjectiveLaunch a successful new insurance product
  • KRObtain requisite regulatory approvals for the new insurance product
  • TaskFollow up on approval status regularly till obtained
  • TaskIdentify necessary approvals for the insurance product from regulatory bodies
  • TaskSubmit applications to appropriate regulatory agencies
  • KRDevelop a detailed insurance product prototype by involving 15 potential customers
  • TaskIdentify 15 potential customers for feedback sessions
  • TaskSketch a draft of the insurance product prototype
  • TaskOrganize feedback/improvement sessions with customers
  • KRAchieve 5,000 sign-ups for the new insurance product post-launch
  • TaskPartner with relevant industry influencers for promotion
  • TaskDevelop a strategic digital marketing campaign targeting potential sign-ups
  • TaskOffer special discounts or bonuses for early sign-ups

3OKRs to finalize and launch our product

  • ObjectiveFinalize and launch our product
  • KRSecure two client pre-orders for the new product before launch
  • TaskInitiate contact and secure pre-orders
  • TaskDevelop an enticing pre-order sales pitch for the new product
  • TaskIdentify two potential high-value clients for outreach
  • KRAssemble dedicated project team for streamlined product finishing tasks
  • TaskDelegate specific tasks within the project to each team member
  • TaskFormulate a communication and collaboration system for the team
  • TaskIdentify individuals with necessary skills for product finishing
  • KRAchieve at least 96% completion of the product's testing by next quarter
  • TaskCreate a detailed testing schedule and assign responsible team members
  • TaskImplement any necessary corrective actions promptly
  • TaskConduct regular check-ins to monitor testing progress

4OKRs to obtain position as Director of Product

  • ObjectiveObtain position as Director of Product
  • KRObtain certification in product management
  • TaskEnroll in chosen certification program
  • TaskSuccessfully complete coursework and examination
  • TaskResearch suitable product management certification programs
  • KRLead cross-functional team in successful product launch
  • TaskAssemble cross-functional team from various departments
  • TaskDevelop comprehensive product launch strategy
  • TaskOversee and guide execution of launch plan
  • KRReceive positive feedback from peers and superiors on product leadership skills
  • TaskEarn respect through optimistic and decisive decision-making
  • TaskDevelop and showcase strong product knowledge regularly
  • TaskActively gather feedback after leading product meetings or presentations

5OKRs to launch fintech product successfully

  • ObjectiveLaunch fintech product successfully
  • KROnboard and acquire a minimum of 1000 active users for the fintech product
  • TaskImplement referral program offering incentives to existing users for inviting new sign-ups
  • TaskIdentify target audience and create detailed user personas for effective marketing strategies
  • TaskDevelop a user-friendly onboarding process with intuitive interface and seamless experience
  • TaskLaunch targeted digital marketing campaigns to attract and engage potential users
  • KRDevelop and implement a robust backend system that supports the fintech product
  • TaskIdentify key features and requirements for the robust backend system
  • TaskTest and deploy the backend system, ensuring its functionality and scalability
  • TaskConduct thorough research on existing backend systems in the fintech industry
  • TaskCollaborate with IT team to design and develop the backend system architecture
  • KRConduct thorough testing and ensure the fintech product meets all functional requirements
  • TaskExecute the test plan, meticulously examining each aspect of the product's functionality
  • TaskDevelop a comprehensive test plan covering all functional requirements of the fintech product
  • TaskDocument any issues or discrepancies encountered during the testing process for further analysis
  • TaskContinuously retest the product after resolving issues to ensure functional requirements are met
  • KRAchieve at least 90% customer satisfaction rate through user feedback and surveys
  • TaskImplement a user feedback system to collect customer opinions and suggestions regularly
  • TaskMonitor and track customer satisfaction rate through ongoing feedback and surveys
  • TaskAnalyze the data from user feedback and surveys to identify areas for improvement
  • TaskDevelop and implement strategies based on user feedback to address customer concerns and enhance satisfaction

6OKRs to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • KRSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • KRDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • KRHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

7OKRs to successfully launch the Minimum Viable Product for Product Information Management

  • ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
  • KRRelease the PIM MVP to at least 100 initial users for beta testing
  • TaskFinalize MVP of the PIM software for release
  • TaskIdentify and invite 100 initial beta testers
  • TaskDeploy MVP to the selected beta testers
  • KRObtain a 75% positive response rate from initial user testing and feedback
  • TaskDevelop user-friendly, engaging testing protocols
  • TaskIncentivize participants to promote response rates
  • TaskFollow-up consistently with participants for feedback
  • KRComplete development of core features for the MVP by 60% progress on the project timeline
  • TaskAllocate tasks to the development team
  • TaskReview and monitor team's progress regularly
  • TaskDefine required core features for the MVP

8OKRs to successfully launch and operationalize MVP 1.0

  • ObjectiveSuccessfully launch and operationalize MVP 1.0
  • KRAchieve at least 20 completed transactions on the platform
  • TaskEnhance user experience for easier transaction completion
  • TaskImplement effective marketing strategies to attract new customers
  • TaskHost promotional events to drive user engagement
  • KREnsure that the average order value reaches or surpasses $350 per transaction
  • TaskIncrease prices or bundle products to boost order value
  • TaskPromote bulk purchase discounts or loyalty rewards
  • TaskImplement upselling strategies during checkout process
  • KRGain a minimum of 200 registered users with our platform
  • TaskImplement a user referral program with benefits
  • TaskDevelop engaging social media advertising campaigns
  • TaskCollaborate with influencers for promotional activities
Tability

9OKRs to successfully launch the payment splitting product

  • ObjectiveSuccessfully launch the payment splitting product
  • KRGet 1000 downloads and 25% active users 6 weeks post-launch
  • TaskOffer incentives to retain and increase user activity post-download
  • TaskImplement a robust marketing strategy on relevant social media platforms
  • TaskProvide engaging app tutorials to ensure continued user activity
  • KRGain feedback from 500 beta testers and achieve 75% positive reviews
  • TaskImplement a feedback mechanism for testers' comments
  • TaskStrategize methods to attain positive responses
  • TaskDistribute the beta version to 500 testers for trial
  • KRDevelop a fully functional beta version for testing within 4 weeks
  • TaskCreate a detailed, time-bound project plan
  • TaskBegin coding, testing, and refining the beta version
  • TaskAssemble a dedicated project team to initiate development

10OKRs to successfully develop and launch new products and platforms to customers

  • ObjectiveSuccessfully develop and launch new products and platforms to customers
  • KRDevelop 3 unique and customer-focused products in different categories on the platform
  • TaskPrototype, test and refine the three product concepts
  • TaskBrainstorm product ideas based on research findings
  • TaskIdentify customer needs through surveys and market research
  • KREnsure 95% of customer service responses about the new launches are positive after launch
  • TaskImplement customer suggestions for improvement swiftly
  • TaskTrain customer service team on new product details prior to launch
  • TaskMonitor and analyze customer feedback regularly post-launch
  • KRAchieve a 10% increase in customer engagement within the first month of launching products
  • TaskImplement a reward system for customer referrals and reviews
  • TaskEnhance social media marketing with engaging, interactive content
  • TaskDevelop a post-purchase follow-up strategy to request feedback

Product Launch OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Launch OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Launch OKR templates

We have more templates to help you draft your team goals and OKRs.