Use Event Marketing to drive outbound leads

Tability Templates

---
title: Use Event Marketing to drive outbound leads
objectives:
- title: Hold the first annual user conference
  outcomes:
  - title: Register 250 attendees
    from: 0.0
    to: 250.0
    score_format: _number_ attendees
    initiatives: []
  - title: Drive $500,000 in upsell/cross-sell revenue from event
    from: 0.0
    to: 500000.0
    score_format: "$_number_"
    initiatives: []
- title: Drive outbound marketing efforts
  outcomes:
  - title: Secure two keynote speaking slots at industry events
    from: 0.0
    to: 2.0
    score_format: _number_ keynotes
    initiatives: []
  - title: Increase event-driven leads by 25%
    from: 125.0
    to: 155.0
    score_format: _number_ leads
    initiatives: []


OKRs to use Event Marketing to drive outbound leads

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