A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Boost SaaS product activation rates
KR 1
Reduce time to activation by 30% through user journey optimization
KR 2
Ensure 90% of all trials convert to full activations
KR 3
Achieve a 15% increase in new user activations
Ideas to get you moving
Simplify onboarding process with clear, step-by-step instructions
Improve user interface for easy and quick navigation
Eliminate non-essential steps in the user journey
Administer follow-up emails post-trial period
Implement user-friendly tutorials for trial products
Enhance customer service for trial users
Streamline the user onboarding process
Offer incentives for new user sign-ups
Develop and implement a comprehensive marketing strategy
Example targets. Adapt to your baseline before you start.
About this template
The objective of this OKR is to improve Software-as-a-Service (SaaS) product activation rates. This involves reducing the time taken for activation through optimization of the user journey. The method to attain this includes simplifying the onboarding process, improving the user interface and eliminating irrelevant steps in the user journey.
Another significant outcome would be conversion of trial users. The objective is to have at least 90% of all trial users convert to full activations. This would involve implementing steps such as follow-up emails after the trial period, user-friendly tutorials, and enhanced customer service.
The third expectation from this OKR is to increase new user activations by 15%. The strategy to achieve this increase involves streamlining the user onboarding process further, offering incentives to new users, and developing a comprehensive marketing strategy.
This OKR overall focuses on improving user experience by simplifying various phases of engagement. It prioritizes onboarding and assistance during the trial period. Ultimately, the aim is to convert trial users to full activation and increase the overall number of new user activations.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Boost SaaS product activation rates
objectives:
- title: Boost SaaS product activation rates
outcomes:
- title: Reduce time to activation by 30% through user journey optimization
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Simplify onboarding process with clear, step-by-step instructions
- title: Improve user interface for easy and quick navigation
- title: Eliminate non-essential steps in the user journey
- title: Ensure 90% of all trials convert to full activations
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Administer follow-up emails post-trial period
- title: Implement user-friendly tutorials for trial products
- title: Enhance customer service for trial users
- title: Achieve a 15% increase in new user activations
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Streamline the user onboarding process
- title: Offer incentives for new user sign-ups
- title: Develop and implement a comprehensive marketing strategy
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.