OKR template to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
This OKR aims to effectively decrease the Customer Acquisition Cost (CAC) for a mobile application. The first objective focuses on improving app store optimizations to increase organic downloads by 20%. It includes leveraging user feedback for app improvement, enhancing keyword strategy in app descriptions, and optimizing app visuals for better discoverability.
The second objective aims to boost the referral program to increase organic acquisition by 30%. This involves redesigning referral incentives, implementing an easy-to-use referral process, and launching a marketing campaign promoting the referral program.
The third objective is targeted at optimizing marketing channels via A/B testing to enhance conversion rates by 15%. The initiatives include identifying variables for testing, analysing results, implementing changes, and executing the tests in the identified marketing channels.
The fourth objective intends to decrease the app installation cost by 25% by optimizing ad targeting. The initiatives include analyzing user data to better understand demographics, monitoring and adjusting ad performance, and refining ad targeting parameters based on analysis.
The second objective aims to boost the referral program to increase organic acquisition by 30%. This involves redesigning referral incentives, implementing an easy-to-use referral process, and launching a marketing campaign promoting the referral program.
The third objective is targeted at optimizing marketing channels via A/B testing to enhance conversion rates by 15%. The initiatives include identifying variables for testing, analysing results, implementing changes, and executing the tests in the identified marketing channels.
The fourth objective intends to decrease the app installation cost by 25% by optimizing ad targeting. The initiatives include analyzing user data to better understand demographics, monitoring and adjusting ad performance, and refining ad targeting parameters based on analysis.
Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
