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OKR template to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

public-lib · Published about 1 year ago

This OKR aims to effectively decrease the Customer Acquisition Cost (CAC) for a mobile application. The first objective focuses on improving app store optimizations to increase organic downloads by 20%. It includes leveraging user feedback for app improvement, enhancing keyword strategy in app descriptions, and optimizing app visuals for better discoverability.

The second objective aims to boost the referral program to increase organic acquisition by 30%. This involves redesigning referral incentives, implementing an easy-to-use referral process, and launching a marketing campaign promoting the referral program.

The third objective is targeted at optimizing marketing channels via A/B testing to enhance conversion rates by 15%. The initiatives include identifying variables for testing, analysing results, implementing changes, and executing the tests in the identified marketing channels.

The fourth objective intends to decrease the app installation cost by 25% by optimizing ad targeting. The initiatives include analyzing user data to better understand demographics, monitoring and adjusting ad performance, and refining ad targeting parameters based on analysis.
  • ObjectiveObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
  • Key ResultKRImprove app store optimizations to increase organic downloads by 20%
  • TaskLeverage user feedback for app improvement
  • TaskReview and enhance keyword strategy in app descriptions
  • TaskOptimize app icon and screenshots for better visibility
  • Key ResultKREnhance referral program to increase organic acquisition by 30%
  • TaskRedesign referral incentives to make them more attractive
  • TaskImplement user-friendly referral process in the app/website
  • TaskLaunch marketing campaign to promote referral program
  • Key ResultKRImplement A/B tests on marketing channels to enhance conversion rates by 15%
  • TaskIdentify key variables for A/B testing in current marketing channels
  • TaskAnalyze results, identify successful variables, implement changes
  • TaskPlan and execute A/B tests in the identified marketing channels
  • Key ResultKRDecrease app installation cost by 25% through optimizing ad targeting
  • TaskAnalyze user data to better understand our successful app installation demographics
  • TaskMonitor and adjust ad campaigns based on performance metrics
  • TaskRefine ad targeting parameters based on this analysis
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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