11 customisable OKR examples for Ad Performance
What are Ad Performance OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Ad Performance. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Ad Performance OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Ad Performance OKRs examples
You will find in the next section many different Ad Performance Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance performance and efficiency of SharePoint Online Storage service
Enhance performance and efficiency of SharePoint Online Storage service
Ensure 99% uptime for the SharePoint Online Storage service
Implement a backup and recovery plan- Regularly monitor SharePoint server health for potential issues
- Apply necessary patches and updates without delay
- Decrease data retrieval time by 15%
- Implement a better indexing system for quicker data search
- Optimize database queries to reduce redundancy
- Upgrade hardware to improve data processing speed
- Increase data upload speed by 20%
- Implement data compression techniques
- Optimize server's upload bandwidth setting
- Upgrade to a high-speed internet service
2. OKRs to boost financial performance through technological advancement
- Boost financial performance through technological advancement
- Improve financial reporting accuracy by 30% using advanced data analytics
- Provide training for staff on data analytics and accurate report compilation
- Implement advanced data analytics tools in financial reporting systems
- Regularly review and fine-tune analytics algorithms for optimal accuracy
- Increase annual revenue by 25% through implementation of new financial software
- Identify and purchase suitable financial software
- Train employees on new software usage
- Evaluate and adjust software implementation continuously
- Reduce operational costs by 15% by leveraging automation tools
- Research and invest in relevant automation tools
- Identify repetitive tasks suitable for automation
- Train staff on effective use of automation tools
3. OKRs to achieve stable and high-performance system operation with minimal speed complaints
- Achieve stable and high-performance system operation with minimal speed complaints
- Improve server response time by 30% to combat complaints about slowness
- Upgrade server hardware to increase capacity
- Optimize existing code for better server performance
- Implement a server caching strategy
- Successfully close 90% of speed-related complaints within a two-day turnover
- Decrease system downtime by 25% ensuring continuous operations
- Train staff in rapid troubleshooting techniques
- Implement a routine preventive maintenance schedule
- Invest in resilient, fail-safe infrastructure
4. OKRs to enhance ad performance with 10% higher CTR
- Increase ad CTR by 10%
- Implement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- Adjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- Conduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- Increase ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
5. OKRs to ensure optimal functionality of database servers through routine checks
- Ensure optimal functionality of database servers through routine checks
- Achieve 99.9% data accuracy on servers by implementing monthly data validation tests
- Regularly analyze and improve testing process
- Establish data validation testing procedures
- Train staff on implementing these tests
- Increase database performance by 15% by optimizing weekly server health checks
- Implement weekly database re-indexing to improve speed
- Update server maintenance protocols to optimize efficiency
- Analyze previous server health reports for performance bottlenecks
- Decrease server downtime by 20% through timely identification and fixing of problems
- Schedule regular server maintenance
- Train IT team on prompt issue resolution
- Implement automated downtime alert system
6. OKRs to streamline competency development and retention for improved business performance
- Streamline competency development and retention for improved business performance
- Achieve a 20% reduction in key skill gaps as measured by pre and post assessments
- Implement targeted training based on identified gaps
- Identify key skill gaps through initial assessment
- Conduct post-training assessment to measure improvement
- Identify 5 key competencies crucial for business within two weeks
- Survey industry experts on business-related competencies
- Compile, review, and finalize key competencies list
- Research core competencies essential for business operations
- Develop a skill training plan for targeted 80% workforce adoption rate
- Identify skills required for the targeted workforce adoption rate
- Establish methods for tracking and evaluating adoption rates
- Develop detailed training program focused on these skills
7. OKRs to improve academic performance through effective learning strategies
- Improve academic performance through effective learning strategies
- Attend 100% of revision classes and extra help sessions offered
- Schedule all revision classes and extra help sessions in your calendar
- Plan to minimize potential scheduling conflicts in advance
- Regularly check updates for any session changes or additions
- Complete and submit all assignments at least 48 hours before the deadline
- List out all assignment deadlines
- Start the work at least 72 hours before due date
- Submit all assignments 48 hours early
- Achieve an average of 90% or higher in weekly comprehension quizzes
- Study notes and course material daily for better understanding
- Practice with past quizzes to identify weak areas
- Create a consistent study schedule to maintain focus
8. OKRs to enhance adherence to committed behavioural norms
- Enhance adherence to committed behavioural norms
- Establish a rewards recognition programme to acknowledge high-performing individuals or teams upholding commitment behaviours
- Design recognition program tied to these behaviors
- Identify key commitment behaviors for employee performance
- Implement and communicate program to all employees
- Develop and distribute a performance tracking system for monitoring employee commitment behaviours
- Roll out the system company-wide post-refinement
- Design a system to track employee commitment and performance
- Test the system within a small team for feedback
- Implement staff training programme to improve behavioural working norms by 70%
- Develop a comprehensive staff training programme
- Identify behavioral norms needing improvement in the workplace
- Implement the training and measure improvements
9. OKRs to improve system performance with high uptime and reduced latency
- Improve system performance with high uptime and reduced latency
- Implement system improvements and updates with zero disruption to live services
- Develop seamless transition protocols for system updates
- Allocate resources for system monitoring post-update
- Test improvements extensively before implementation
- Increase system uptime to 99.9% across all services
- Implement regular preventative system maintenance
- Establish a rapid-response systems support team
- Enhance server redundancy and backups measures
- Reduce average server latency by 20%
- Update and optimize server software for enhanced speed
- Remove unnecessary processes to reduce server load
- Implement a load balancing solution for improved server response
10. OKRs to enhance product and component Quality, Security, & Performance
- Enhance product and component Quality, Security, & Performance
- Improve product performance by reducing load time by 15%
- Optimize graphics and frontend components to speed up rendering
- Implement efficient algorithms to make the software more effective
- Upgrade server resources to enhance load capacity and speed
- Increase test coverage of products by 20% to retain quality
- Develop robust test cases for these identified areas
- Identify areas of product with low or no test coverage
- Implement these tests and analyze test coverage results
- Implement a two-step verification process to enhance security by 30%
- Select and purchase a suitable verification system
- Research secure two-step verification options
- Train staff on new verification processes
11. OKRs to enhance the performance of the Database Administration Unit
- Enhance the performance of the Database Administration Unit
- Increase the team's productivity by 25% through supervision and technical guidance
- Provide frequent technical training for team members
- Establish clear targets and productivity expectations
- Implement weekly supervision meetings to monitor work progress
- Reduce database-related tickets by 20% through improved administration strategies
- Implement comprehensive database administration training
- Update database systems with latest software patches
- Create efficient data backup and restoration plan
- Ensure all team members complete a relevant professional development course
- Identify relevant professional development courses for the team
- Assign courses to each team member
- Monitor course completion progress regularly
Ad Performance OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Ad Performance OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ad Performance OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance operational efficiency across all workflows
- OKRs to increase revenue stream for the newspaper's Editorial department
- OKRs to expand reach through paid advertising with 30% more impressions
- OKRs to implement single account just-in-time access system
- OKRs to achieve 90% in English subject
- OKRs to enhance delivery excellence through supporting responsible projects
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.