Boost engagement of inactive platform sign-ups

The given OKR targets to boost engagement of inactive users who signed-up for our platform. This can be achieved by ironing out any issues that affect usability of the platform features, hence, an aim to improve the usability score by 15%. The initiatives for achieving this include changes to interface design based on user feedback, conducting user testing to identify and resolve usability issues, and thorough training about feature enhancements.

The next step in the OKR is to engage inactive users through email outreach. This entails increasing emails sent to inactive users by 20%. The initiatives for achieving this include increased email sending schedules, developing engaging content for email outreach, and identifying inactive users in the database for targeted communication.

Furthermore, the OKR seeks to raise click-through rates from re-engagement emails. A 30% increase in click-through rates is anticipated through the personalization of content based on user behaviour or preferences, clear and compelling call-to-actions, and optimized email subject lines for higher open rates.

Overall, this OKR focuses on converting the inactive users into active ones by improving the usability of the platform, reaching out to them through effective email marketing strategies, and using user feedback to improve and personalize the experience.