OKR template to achieve a 20% upsurge in organic traffic for designated categories

public-lib · Published 28 days ago

The primary goal of this OKR (Objective and Key Results) is to spur a 20% increase in organic traffic for certain specified categories. Strategies to achieve this objective include social media marketing upscale, search engine optimization (SEO) strategy implementation, and promotion of engaging bi-weekly blog posts.

Upscalation of social media marketing with a goal of attracting 15% more website visitors consists of teaming up with influencers for improved brand reach, increasing engaging content on popular social media platforms, and initiating targeted ad campaigns utilizing platform-specific metrics. This enhances the brand's visibility thus increasing website traffic and consumer interest.

The development and implementation of an SEO strategy aim at enhancing the website's visibility. The activities inclusive in this effort are the creation of a comprehensive strategy utilizing SEO methodologies, implementation and monitoring of strategy effectiveness, along with constant research on current SEO trends and best practices.

The communication plan includes sharing engaging bi-weekly blog posts to bolster engagement. The steps involve developing educational blog content twice a week, promoting these posts on various social media platforms, and encouraging readers to share these posts across their networks to increase brand reach and engagement.
  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • Key ResultUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • Key ResultDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • Key ResultAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks
Try in Tability
Turn OKRs into a Strategy Map

Related OKRs examples