15 customisable OKR examples for Sales And Marketing Manager
What are Sales And Marketing Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales And Marketing Manager to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales And Marketing Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sales And Marketing Manager OKRs examples
We've added many examples of Sales And Marketing Manager Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to successfully launch and break-even via pre-sales
Successfully launch and break-even via pre-sales
Attain 100% of cost recovery through initial sales
Track and control operational expenses efficiently- Implement effective sales and marketing strategies
- Develop a competitive pricing strategy to cover production costs
- Generate a minimum of 300 pre-sale orders
- Collaborate with influencers to promote and pre-sell
- Implement a referral discount program for pre-orders
- Develop a compelling marketing campaign targeting potential customers
- Achieve 100% completion of product testing and fixes
- Execute testing plan and document all findings
- Develop a comprehensive plan for product testing
- Implement necessary fixes based on test results
2. OKRs to increase revenue efficiency across all business units
- Increase revenue efficiency across all business units
- Reduce operational expenditure by 10% to maximize net revenue
- Streamline processes to minimize redundant labor costs
- Implement energy-saving measures to decrease utility costs
- Negotiate better terms with suppliers to cut procurement expenses
- Streamline all revenue-generating processes to increase efficiency by 20%
- Train team in streamlined processes and new software
- Identify current inefficiencies in revenue-generating processes
- Implement technological solutions to automate manual tasks
- Increase average revenue per user (ARPU) by 15%
- Optimize pricing based on customer buying behaviors
- Improve user experience to boost customer engagement
- Develop targeted upselling strategies for high-value customers
3. OKRs to boost CRM channel revenue-streams
- Boost CRM channel revenue-streams
- Improve existing CRM data quality by 10%
- Conduct an audit of current CRM data for inaccuracies
- Implement data quality management tools to track inaccuracies
- Provide training on data entry and updating practices to staff
- Achieve 15% increase in CRM channel sales conversions
- Implement personalized email marketing strategies for customer engagement
- Launch target-based promotions and incentives to boost conversions
- Improve CRM channel's user interface for better customer experience
- Enhance CRM customer engagement rate by 20%
- Increase training sessions for staff to improve CRM utilization and customer engagement
- Develop personalized user experiences based on customer profiles in CRM
- Implement a targeted email marketing campaign for existing CRM customers
4. OKRs to drive Business Expansion in Saudi Arabia's school sector
- Drive Business Expansion in Saudi Arabia's school sector
- Obtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- Secure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- Increase lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
5. OKRs to boost sales performance of KSB pumps and spares
- Boost sales performance of KSB pumps and spares
- Secure 15 new contracts for KSB pumps and spares sales
- Follow up and negotiate contract details to finalize sales
- Identify and contact potential customers for KSB pumps and spares
- Arrange and conduct product demonstrations for potential clients
- Achieve a 20% quarterly growth in overall KSB pumps and spares sales
- Develop a strategic marketing plan targeting potential clients
- Implement cross-selling and upselling techniques
- Enhance customer service and after-sales support
- Increase customer engagements by 30% to improve product visibility
- Enhance social media presence and content strategy
- Launch targeted email marketing campaigns
- Implement a customer referral and reward program
6. OKRs to increase revenue by optimizing sales strategies and processes
- Increase revenue by optimizing sales strategies and processes
- Improve customer retention rate by 15% through targeted loyalty programs and personalized communication
- Analyze customer data to identify preferences and develop personalized loyalty program offers
- Conduct regular surveys to gather customer feedback and identify areas for improvement
- Implement automated system for personalized communication through email, SMS, and social media
- Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
- Implement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
- Acquire 100 new high-value customers through targeted marketing campaigns
- Increase average order value by 10% through upselling and cross-selling techniques
- Create visually appealing and persuasive product displays to encourage add-on sales
- Train sales team on effective upselling and cross-selling strategies
- Offer bundled discounts for purchasing complementary products together
- Implement personalized product recommendations based on customer browsing and purchase history
7. OKRs to rapidly shorten time to revenue and time to market cycle
- Rapidly shorten time to revenue and time to market cycle
- Increase sales conversion rates by 10% with optimized marketing activities
- Improve website layout for better user accessibility and engagement
- Implement data-driven strategies to improve sales pitches
- Develop targeted marketing campaigns for potential customers
- Reduce product development cycle by 20% through process improvement
- Implement lean practices for streamlined production
- Identify inefficiencies in the current product development cycle
- Measure effectiveness and refine adopted strategies
- Implement expedited go-to-market strategy to deliver products 15% faster
- Develop targeted and timely marketing campaigns
- Enhance distribution channels for quicker delivery
- Identify ways to streamline product development process
8. OKRs to increase company revenue and enhance the organizational environment
- Increase company revenue and enhance the organizational environment
- Improve employee satisfaction score by 20% through work culture enhancement programs
- Promote transparency with effective communication channels
- Create a system for employee recognition and rewards
- Implement weekly team-building activities or exercises
- Reduce staff turnover rate by 15% through strategic initiatives
- Create an engaging and positive work environment
- Increase employee compensation and benefits
- Implement a comprehensive employee development program
- Boost sales to achieve a $225k revenue increment
- Implement upselling strategies to increase average order value
- Implement a referral program to attract new customers
- Optimize marketing campaigns for better audience targeting
9. OKRs to boost stealth bed and chair pad sales by 20%
- Boost stealth bed and chair pad sales by 20%
- Increase average order size of stealth bed and chair pads by 10%
- Introduce multi-buy discounts for bigger orders of bed and chair pads
- Improve product descriptions highlighting stealth pad's unique features
- Upsell complementary products like covers or cleaners
- Improve conversion rate on stealth bed and chair pads by 15%
- Optimized product listings for search engine visibility
- Implement A/B testing for different website layouts
- Increase advertisement on popular home decor platforms
- Increase customer inquiries about stealth bed and chair pads by 30%
- Offer free samples with purchases and for reviews
- Highlight benefits and features in email newsletters
- Launch a digital marketing campaign targeting potential customers
10. OKRs to increase revenue to achieve $25,000 gain
- Increase revenue to achieve $25,000 gain
- Decrease operational expenses by 5% through cost management strategies
- Negotiate with vendors to lower expenses on supplies
- Review and streamline business processes for efficiency
- Implement energy-efficient practices to decrease utility costs
- Increase sales conversion rate by 10% through strategic marketing initiatives
- Optimize website for enhanced user experience
- Implement targeted advertising based on customer behavior analysis
- Develop a personalized email marketing campaign
- Launch 2 new profitable products or services to augment revenue stream
- Identify potential products or services based on market demand
- Execute a strong marketing and sales strategy
- Develop a comprehensive business plan for each product
11. OKRs to enhance client satisfaction and increase revenue from corporate catering services
- Enhance client satisfaction and increase revenue from corporate catering services
- Increase repeat business by 25% by improving client relationship management
- Conduct regular customer satisfaction surveys
- Implement a personalized customer loyalty program
- Schedule consistent communication with repeat clients
- Achieve 20% revenue growth through upselling and introducing premium services
- Identify opportunities for upselling within existing customer base
- Develop attractive premium services based on market demands
- Implement strategic upselling and premium service promotion campaigns
- Secure a minimum of 10 new corporate contracts by improving marketing strategies
- Launch a revamped corporate-focused marketing strategy on digital platforms
- Develop sales pitches specifically tailored to potential corporate clients
- Initiate a targeted email marketing campaign for corporations
12. OKRs to augment lead generation and business opportunity conversion
- Augment lead generation and business opportunity conversion
- Secure 10 new business opportunities from high-quality leads
- Craft tailored proposals for potential leads
- Negotiate deals with 10 successful leads
- Identify and reach out to 20 potential high-quality leads
- Achieve a 15% higher lead conversion rate through optimizing sales funnel
- Improve targeting techniques for quality lead generation
- Invest in training to enhance sales team skillsets
- Conduct comprehensive A/B testing on sales funnel stages
- Increase website traffic by 25% via targeted content marketing and SEO strategies
- Develop engaging, SEO-optimized content for site
- Utilize relevant keywords in content creation
- Implement targeted content promotion strategies
13. OKRs to surpass annual operation plan and meet free cash flow target
- Surpass annual operation plan and meet free cash flow target
- Improve collections process to reduce accounts receivables by 15%
- Implement stricter credit control procedures
- Escalate overdue accounts faster
- Streamline invoice issuance and follow-up systems
- Increase sales revenue by 20% to boost free cash flow
- Innovate and introduce new revenue-generating services or products
- Develop and implement aggressive marketing and sales strategies
- Prioritize upselling and cross-selling to current customers
- Cut operational expenses by 10% to ensure positive cash flow
- Renegotiate vendor contracts for better pricing
- Identify areas of budget waste to mitigate unnecessary spending
- Implement cost-saving technology improvements
14. OKRs to successfully execute a dynamic and effective promotional campaign
- Successfully execute a dynamic and effective promotional campaign
- Increase social media engagement by 30% through promotional content
- Run social media competitions that encourage consumer interaction
- Utilize targeted ads to increase visibility towards core customers
- Create valuable, engaging content tailored to the audience's interests
- Boost product sales by a minimum of 15% due to the promotional campaign
- Track, analyze, and adjust strategy based on sales metrics
- Launch a robust online and offline promotional campaign
- Develop incentives like discounts to attract customers
- Gain 20% more leads from promotional campaign outreach efforts
- Identify and engage with prospective influencers
- Increase frequency of email marketing campaigns
- Enhance digital strategy with targeted SEO and PPC campaigns
15. OKRs to enhance profitable performance of the finance team
- Enhance profitable performance of the finance team
- Improve the ROI (Return on Investment) by 10% on all key business initiatives
- Increase upselling and cross-selling efforts across channels
- Identify and eliminate inefficient processes or expenditures
- Implement tracking metrics to optimize marketing campaigns
- Increase total revenue by 15% in operational areas
- Initiate strategies for customer retention and acquisition
- Enhance product/service offerings to drive sales
- Implement efficiency measures to reduce operational costs
- Cut financial inefficiencies and wastage by 20%
- Implement stricter budget control measures
- Conduct thorough assessments to find wasteful spending
- Train employees on cost efficiency strategies
Sales And Marketing Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales And Marketing Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales And Marketing Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to reduce critical tech debt by 50% in six months
- OKRs to increase overall user acquisition
- OKRs to boost the effectiveness of SaaS onboarding process
- OKRs to enhance effectiveness of AD and email administration
- OKRs to become an expert in large language models
- OKRs to increase the customer return rate
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.