15 customisable OKR examples for Sales Conversion
What are Sales Conversion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Conversion to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Conversion OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Sales Conversion OKRs examples
You'll find below a list of Objectives and Key Results templates for Sales Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%
Boost BDR-generated lead conversion rate by 25%
Implement personalized and timely follow-up for all leads- Increase the number of demos by BDRs for better lead nurturing
- Optimize landing pages to ensure an easy and quick conversion process
- Improve sales pitch training to increase lead engagement and closing rate
2. OKRs to establish effective sales training for new recruits
- Establish effective sales training for new recruits
- Implement the training program, ensuring 80% of participants pass the post-training evaluation
Conduct training sessions for all program participants- Develop comprehensive training materials for program participants
- Administer post-training evaluation and analyze results
- Design a comprehensive sales training curriculum for new joiners within 1 month
- Schedule expert-led training sessions on essential sales techniques
- Develop practical exercises for real-life sales scenarios
- Identify key skills and knowledge needed for successful sales performance
- Post training, increase new joiners' sales conversion rates by 25%
- Develop mentoring program for new joiners
- Review and optimize the onboarding process
- Implement weekly coaching sessions focused on sales techniques
3. OKRs to boost Used Car Sales
- Boost Used Car Sales
- Increase the average transaction value for Used Cars by 10%
- Enhance marketing campaigns highlighting value-added features and benefits of higher-end used cars
- Offer attractive financing options to increase affordability and willingness to spend more
- Implement a loyalty program to encourage repeat customers for higher transaction values
- Train sales team to upsell additional services and accessories during car purchase
- Achieve a conversion rate of 15% from leads to actual sales
- Optimize website design and user experience to increase lead conversion rates
- Implement targeted marketing campaigns to attract qualified leads
- Analyze and optimize sales funnel to identify and remove any bottlenecks hindering conversions
- Improve sales team training and provide effective sales scripts for better conversions
- Improve customer satisfaction ratings related to Used Car purchases by 2 points
- Increase the number of leads generated from online platforms by 20%
- Optimize landing pages to improve conversion rates
- Regularly analyze and adjust online marketing campaigns to improve lead generation
- Implement SEO strategies to increase organic traffic and website visibility
- Create compelling and targeted online advertisements for better audience engagement
4. OKRs to boost stealth bed and chair pad sales by 20%
- Boost stealth bed and chair pad sales by 20%
- Increase average order size of stealth bed and chair pads by 10%
- Introduce multi-buy discounts for bigger orders of bed and chair pads
- Improve product descriptions highlighting stealth pad's unique features
- Upsell complementary products like covers or cleaners
- Improve conversion rate on stealth bed and chair pads by 15%
- Optimized product listings for search engine visibility
- Implement A/B testing for different website layouts
- Increase advertisement on popular home decor platforms
- Increase customer inquiries about stealth bed and chair pads by 30%
- Offer free samples with purchases and for reviews
- Highlight benefits and features in email newsletters
- Launch a digital marketing campaign targeting potential customers
5. OKRs to increase sales conversion from YouTube views
- Increase sales conversion from YouTube views
- Develop 3 new customer engagement campaigns on YouTube
- Identify target audiences and content they'd be interested in
- Outline distribution and promotional strategies
- Craft unique, engaging narratives for each campaign
- Improve YouTube conversion rate by 15% through optimizing video content
- Add compelling calls-to-action within the content
- Enhance video quality with better visuals and clear audio
- Optimize titles, descriptions, and keywords for SEO
- Generate a 20% increase in sales from leads originating from YouTube
- Create engaging content to increase YouTube subscribers
- Include strong call-to-actions in video descriptions
- Optimize videos for SEO to boost visibility
6. OKRs to enhance Salesforce Lead and Pipeline Management
- Enhance Salesforce Lead and Pipeline Management
- Improve lead conversion rate by 25% through effective pipeline management and follow-ups
- Implement a rigorous pipeline management system for lead tracking
- Continuously measure and optimize lead conversion rate
- Train sales team on best practices for follow-ups
- Decrease pipeline leakage by 15% through process optimization and better lead qualification
- Implement rigorous lead qualification criteria
- Optimize lead nurturing workflows
- Enhance sales team training on deal closing
- Increase lead generation by 20% using Salesforce's advanced analytics by quarter end
- Improve segmentation and targeting in Salesforce dashboard
- Implement Salesforce's lead scoring system to prioritize leads
- Boost campaign efforts using Salesforce's predictive analytics tools
7. OKRs to drive significant growth in sales volume next quarter
- Drive significant growth in sales volume next quarter
- Increase monthly sales by a minimum of 15% each month
- Train sales team on advanced selling techniques
- Improve post-sales customer services to ensure repeat purchases
- Implement aggressive promotional campaigns targeting potential clients
- Minimize sales cycle length by 10%
- Train staff on efficient customer communication and sales tactics
- Implement customer relationship management software for streamlining sales processes
- Improve lead qualification practices to focus on high-conversion prospects
- Achieve 20% conversion rate on sales leads
- Enhance site design for optimal user experience
- Train sales team on effective closing strategies
- Implement creative and personalized email marketing campaigns
8. OKRs to increase effectiveness and efficiency of sales pipeline management
- Increase effectiveness and efficiency of sales pipeline management
- Improve conversion rate of leads to sales by 10%
- Enhance product descriptions and sales copy
- Train sales team in effective conversion techniques
- Implement a follow-up system for engaging and nurturing leads
- Shorten sales cycle duration by 15% through process optimization
- Review and streamline existing sales process stages
- Implement an efficient CRM system for sales
- Train sales team on optimized process
- Increase the number of qualified leads in the pipeline by 20%
- Implement targeted marketing campaigns
- Improve website's SEO to drive organic leads
- Optimize our lead qualification process
9. OKRs to enhance productivity and effectiveness of the advertising sales team
- Enhance productivity and effectiveness of the advertising sales team
- Increase sales team's lead conversion rate by 25%
- Implement a more refined lead scoring system
- Conduct regular training sessions to improve sales techniques
- Improve follow-up processes for potential leads
- Implement training sessions to improve product knowledge by 100%
- Schedule and conduct product knowledge training sessions
- Develop detailed training agenda and materials
- Identify key product knowledge areas needing improvement
- Reduce average sale-cycle length by 15%
- Provide regular training on closing sales techniques
- Implement more efficient customer follow-up procedures
- Streamline the sales process with automation tools
10. OKRs to amplify lead generation for increased pipeline activity
- Amplify lead generation for increased pipeline activity
- Boost marketing efforts to result in a 30% rise in qualified leads
- Invest in targeted social media advertising to reach potential clients
- Implement SEO strategies to enhance website visibility
- Develop engaging email marketing campaigns
- Enhance follow-up strategies to increase sales conversion rates by 25%
- Implement personalized email campaigns for all engaged prospects
- Keep track and analyze the effectiveness of follow-up strategies
- Schedule immediate follow-ups with potentially interested customers
- Implement new networking strategies to forge 15 new B2B partnerships
- Initiate meetings to discuss potential partnership opportunities
- Develop customised networking approach for each potential partner
- Research and identify potential B2B partners in target industries
11. OKRs to acquire new clients providing a security deposit
- Acquire new clients providing a security deposit
- Improve sales conversion rate by 15% through targeted follow-ups and demonstrations
- Monitor and analyze sales conversion rates regularly
- Identify potential customers for targeted follow-ups
- Plan and execute effective product demonstrations
- Secure 30% of new clients providing a security deposit by optimizing our proposal strategy
- Train team on optimized proposal strategy
- Revise proposals highlighting security deposit benefits
- Implement personalized follow-up for each proposal
- Expand marketing outreach to gain 20% more inquiries about our services
- Develop and launch a targeted social media advertising campaign
- Implement a referral reward program for existing clients
- Collaborate with influencers related to our niche for promotional campaigns
12. OKRs to drive a 25% increase in total sales
- Drive a 25% increase in total sales
- Expand client base by 20% by amplifying lead generation efforts
- Boost referral programs to incentivize current clients
- Implement effective SEO strategies to reach more potential clients
- Increase content marketing efforts to engage wider audiences
- Improve conversion rate by 15% through development of sales team skills
- Develop individual coaching for sales staff
- Evaluate and adjust sales strategies regularly
- Implement ongoing sales training workshops
- Raise average purchase value by 10% via upselling and cross-selling initiatives
- Implement product bundles or packages at discounted rates
- Develop training for sales team on upselling and cross-selling techniques
- Introduce premium products or service tiers
13. OKRs to boost sales performance across the company
- Boost sales performance across the company
- Develop and launch 3 new customer incentive programs
- Identify customer needs and potential incentives
- Develop 3 unique customer incentive programs
- Launch incentive programs and monitor performance
- Increase the conversion rate from leads to sales by 15%
- Enhance customer follow-up process through personalized communication
- Improve sales team training with focus on lead conversion techniques
- Implement new strategies in the sales funnel to encourage purchases
- Achieve a 20% increase in repeat customer purchases
- Develop a loyalty program with incentives for frequent purchases
- Implement strategies for personalized customer engagement and retention
- Conduct customer satisfaction surveys to identify areas of improvement
14. OKRs to boost sales performance significantly
- Boost sales performance significantly
- Improve product demonstration conversions by 10%
- Train staff on persuasive presentation and selling techniques
- Research audience needs for personalized product demonstrations
- Incorporate a compelling call-to-action in all demos
- Drive repeat business higher by improving client retention by 20%
- Personalize client communications to enhance engagement
- Implement a loyalty program to reward frequent customers
- Improve customer service response times by 15%
- Increase the number of customer contacts by 15%
- Enhance social media engagement strategies
- Implement a new customer outreach campaign
- Offer incentives for customer referrals
15. OKRs to amplify sales output in small design studio
- Amplify sales output in small design studio
- Achieve a 15% improvement in conversion rates
- Enhance customer service through live chat and prompt responses
- Create persuasive call-to-action statements on landing pages
- Implement A/B testing to optimize website content and layout
- Increase lead generation by 25%
- Launch targeted social media advertising campaigns
- Improve content marketing to engage potential clients
- Enhance SEO strategies to boost website visibility
- Expand existing client project frequency by 10%
- Develop action plan to increase project scope and deliverables
- Identify highest yielding projects for potential expansion opportunities
- Meet with clients to propose increased project frequency
Sales Conversion OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Conversion OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Conversion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve overall customer satisfaction in sales operations
- OKRs to increase organic website traffic by 25%
- OKRs to enhance product quality by reducing production defects
- OKRs to enhance the efficiency and accuracy of our testing procedure
- OKRs to consolidate and streamline server infrastructure
- OKRs to develop a comprehensive observability platform that exceeds industry standards
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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