15 customisable OKR examples for Sales Boost

What are Sales Boost OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Boost to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Boost OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Sales Boost OKRs examples

You will find in the next section many different Sales Boost Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to boost sales performance of KSB pumps and spares

  • ObjectiveBoost sales performance of KSB pumps and spares
  • Key ResultSecure 15 new contracts for KSB pumps and spares sales
  • TaskFollow up and negotiate contract details to finalize sales
  • TaskIdentify and contact potential customers for KSB pumps and spares
  • TaskArrange and conduct product demonstrations for potential clients
  • Key ResultAchieve a 20% quarterly growth in overall KSB pumps and spares sales
  • TaskDevelop a strategic marketing plan targeting potential clients
  • TaskImplement cross-selling and upselling techniques
  • TaskEnhance customer service and after-sales support
  • Key ResultIncrease customer engagements by 30% to improve product visibility
  • TaskEnhance social media presence and content strategy
  • TaskLaunch targeted email marketing campaigns
  • TaskImplement a customer referral and reward program

2. OKR to boost sales of slurry pumps to 550000

  • ObjectiveBoost sales of slurry pumps to 550000
  • Key ResultEnhance marketing strategy to attract 15% more potential customers
  • TaskDevelop partnerships with influencers for product promotion
  • TaskIncrease social media advertising for wider audience reach
  • TaskOptimize website for improved SEO and user experience
  • Key ResultIncrease conversion rate of inquiries to sales by 20%
  • TaskEnhance product descriptions to clearly highlight benefits and value
  • TaskImprove customer service response times for inquiries
  • TaskOffer exclusive deals or incentives to prospective customers
  • Key ResultImprove customer retention by increasing repeat purchase rate by 10%
  • TaskIntroduce exclusive deals for returning customers
  • TaskImplement a loyalty rewards program for repeat customers
  • TaskEnhance customer service quality and response time

3. OKR to boost the overall sales in the upcoming quarter

  • ObjectiveBoost the overall sales in the upcoming quarter
  • Key ResultGrow the customer base by 20% resulting in increased purchases
  • TaskImprove product offerings to stimulate higher demand
  • TaskLaunch targeted marketing campaigns to attract new customers
  • TaskImplement a referral program to incentivize existing customers
  • Key ResultReduce operational costs by 15% to increase net income
  • TaskReview and analyze current operational expenses
  • TaskImplement cost-reduction strategies across operations
  • TaskIdentify cost-saving opportunities in processes
  • Key ResultImplement a new upselling strategy to enhance average transaction value by 10%
  • TaskMonitor and track sales data to assess strategy effectiveness
  • TaskTrain sales team to effectively execute the new upselling strategy
  • TaskDevelop a new upselling strategy targeting high-value products or services

4. OKR to boost sales to achieve profitable standing

  • ObjectiveBoost sales to achieve profitable standing
  • Key ResultDecrease operational and production costs by 15% via optimization efforts
  • TaskReview and streamline production processes to eliminate inefficiencies
  • TaskImplement energy-saving measures to reduce utility bills
  • TaskNegotiate supplier contracts for better pricing
  • Key ResultIncrease total customer base by 30% to multiply potential sales points
  • TaskLaunch targeted promotional campaigns to attract new customers
  • TaskDevelop and execute a comprehensive marketing strategy
  • TaskStrengthen customer retention through improved after-sales support
  • Key ResultImprove sales conversion rates by 20% through enhanced marketing strategies
  • TaskCreate persuasive and engaging product descriptions
  • TaskDeploy targeted ad campaigns across different digital platforms
  • TaskDevelop a captivating unique selling proposition to attract potential customers

5. OKR to boost Used Car Sales

  • ObjectiveBoost Used Car Sales
  • Key ResultIncrease the average transaction value for Used Cars by 10%
  • TaskEnhance marketing campaigns highlighting value-added features and benefits of higher-end used cars
  • TaskOffer attractive financing options to increase affordability and willingness to spend more
  • TaskImplement a loyalty program to encourage repeat customers for higher transaction values
  • TaskTrain sales team to upsell additional services and accessories during car purchase
  • Key ResultAchieve a conversion rate of 15% from leads to actual sales
  • TaskOptimize website design and user experience to increase lead conversion rates
  • TaskImplement targeted marketing campaigns to attract qualified leads
  • TaskAnalyze and optimize sales funnel to identify and remove any bottlenecks hindering conversions
  • TaskImprove sales team training and provide effective sales scripts for better conversions
  • Key ResultImprove customer satisfaction ratings related to Used Car purchases by 2 points
  • Key ResultIncrease the number of leads generated from online platforms by 20%
  • TaskOptimize landing pages to improve conversion rates
  • TaskRegularly analyze and adjust online marketing campaigns to improve lead generation
  • TaskImplement SEO strategies to increase organic traffic and website visibility
  • TaskCreate compelling and targeted online advertisements for better audience engagement

6. OKR to boost eCommerce sales performance

  • ObjectiveBoost eCommerce sales performance
  • Key ResultIncrease average order value by 15% through upselling and cross-selling strategies
  • TaskLaunch bundle deals with a higher combined price
  • TaskImplement product recommendation algorithms for personalized upselling
  • TaskTrain staff in effective cross-selling techniques
  • Key ResultGrow return customer rate by 10% by improving post-purchase experience
  • TaskImprove customer service response time
  • TaskLaunch a customer loyalty rewards program
  • TaskImplement personalized thank you notes in all shipped orders
  • Key ResultReduce cart abandonment rate by 20% through optimizing checkout process
  • TaskIncorporate guest checkout option to avoid forcing registration
  • TaskProvide transparent pricing to eliminate unexpected fees at checkout
  • TaskSimplify checkout process by minimizing the number of steps involved

7. OKR to boost the sales performance to reach 1.44 million

  • ObjectiveBoost the sales performance to reach 1.44 million
  • Key ResultAttract 10% more new customers through competitive pricing and advertising
  • TaskImplement customer referral incentives to drive growth
  • TaskResearch competitors' pricing to offer more attractive rates
  • TaskDevelop comprehensive advertising campaign targeting new customers
  • Key ResultImprove conversion rate by at least 5% via targeted marketing
  • TaskDevelop personalized customer journeys based on behavior
  • TaskImplement data tracking on marketing campaigns for improved targeting
  • TaskOptimize landing pages for better customer engagement
  • Key ResultLaunch a loyalty customer program to boost return customer rate by 8%
  • TaskTrain staff to promote the loyalty program effectively
  • TaskDesign a customer loyalty program with attractive benefits
  • TaskMonitor and adjust the program based on customer feedback

8. OKR to boost the company's overall revenue

  • ObjectiveBoost the company's overall revenue
  • Key ResultIncrease product sales by 15%
  • TaskEnhance product visibility on online platforms
  • TaskDevelop and implement targeted marketing strategies
  • TaskImprove customer engagement and feedback process
  • Key ResultDecrease operational costs by 10%
  • TaskImplement energy efficiency measures across all departments
  • TaskNegotiate better terms with suppliers and vendors
  • TaskTrim down unnecessary staff overtime
  • Key ResultLaunch 2 new profitable products
  • TaskFinalize and launch the new products
  • TaskDevelop marketing strategy for new products
  • TaskIdentify and research potential profitable products

9. OKR to boost sales performance significantly

  • ObjectiveBoost sales performance significantly
  • Key ResultImprove product demonstration conversions by 10%
  • TaskTrain staff on persuasive presentation and selling techniques
  • TaskResearch audience needs for personalized product demonstrations
  • TaskIncorporate a compelling call-to-action in all demos
  • Key ResultDrive repeat business higher by improving client retention by 20%
  • TaskPersonalize client communications to enhance engagement
  • TaskImplement a loyalty program to reward frequent customers
  • TaskImprove customer service response times by 15%
  • Key ResultIncrease the number of customer contacts by 15%
  • TaskEnhance social media engagement strategies
  • TaskImplement a new customer outreach campaign
  • TaskOffer incentives for customer referrals

10. OKR to boost stealth bed and chair pad sales by 20%

  • ObjectiveBoost stealth bed and chair pad sales by 20%
  • Key ResultIncrease average order size of stealth bed and chair pads by 10%
  • TaskIntroduce multi-buy discounts for bigger orders of bed and chair pads
  • TaskImprove product descriptions highlighting stealth pad's unique features
  • TaskUpsell complementary products like covers or cleaners
  • Key ResultImprove conversion rate on stealth bed and chair pads by 15%
  • TaskOptimized product listings for search engine visibility
  • TaskImplement A/B testing for different website layouts
  • TaskIncrease advertisement on popular home decor platforms
  • Key ResultIncrease customer inquiries about stealth bed and chair pads by 30%
  • TaskOffer free samples with purchases and for reviews
  • TaskHighlight benefits and features in email newsletters
  • TaskLaunch a digital marketing campaign targeting potential customers

11. OKR to boost sales performance across the company

  • ObjectiveBoost sales performance across the company
  • Key ResultDevelop and launch 3 new customer incentive programs
  • TaskIdentify customer needs and potential incentives
  • TaskDevelop 3 unique customer incentive programs
  • TaskLaunch incentive programs and monitor performance
  • Key ResultIncrease the conversion rate from leads to sales by 15%
  • TaskEnhance customer follow-up process through personalized communication
  • TaskImprove sales team training with focus on lead conversion techniques
  • TaskImplement new strategies in the sales funnel to encourage purchases
  • Key ResultAchieve a 20% increase in repeat customer purchases
  • TaskDevelop a loyalty program with incentives for frequent purchases
  • TaskImplement strategies for personalized customer engagement and retention
  • TaskConduct customer satisfaction surveys to identify areas of improvement

12. OKR to boost sales operations by advancing customer satisfaction, innovation, and operational excellence

  • ObjectiveBoost sales operations by advancing customer satisfaction, innovation, and operational excellence
  • Key ResultImplement 2 new innovative strategies to optimize sales procedures
  • TaskResearch emerging sales strategies in our industry
  • TaskDevelop and document two new optimized sales procedures
  • TaskTrain the sales team on newly implemented strategies
  • Key ResultReduce operational inefficiencies by 10% through data-driven action plans
  • TaskAnalyze current operational data to identify inefficiencies
  • TaskDevelop data-driven action plans targeting identified areas
  • TaskImplement action plans and monitor progress regularly
  • Key ResultAttain a 15% increase in positive customer feedback on sales service
  • TaskInitiate a customer feedback improvement plan
  • TaskEnhance the post-sale follow-up process
  • TaskImplement comprehensive sales representative training program

13. OKR to boost slurry pump and its spare parts sales

  • ObjectiveBoost slurry pump and its spare parts sales
  • Key ResultClose deals with at least three new major industrial clients
  • TaskIdentify and research potential major industrial clients
  • TaskExecute targeted presentations for potential clients
  • TaskNegotiate and finalize contracts with three clients
  • Key ResultAchieve a 15% increase in sales leads through targeted marketing campaigns
  • TaskImplement email marketing to potential leads
  • TaskIdentify target audience for optimized marketing efforts
  • TaskInitiate focused social media advertisement campaigns
  • Key ResultUpsell spare parts to 20% of existing slurry pump customers
  • TaskIdentify potential upselling opportunities in current customer base
  • TaskInitiate contact with targeted customers
  • TaskDevelop sales pitch specifically for spare parts

14. OKR to boost sales volume and ensure long-term company sustainability

  • ObjectiveBoost sales volume and ensure long-term company sustainability
  • Key ResultDevelop two new client relationships for potential future sales agreements
  • TaskIdentify potential clients aligning with our product/service offerings
  • TaskDevelop and present tailored proposals to identified clients
  • TaskReach out to potential clients, initiate discussions
  • Key ResultImplement cost-saving measures to improve net profit margin by 10%
  • TaskEvaluate and optimize supplier contracts for lower costs
  • TaskOptimize workforce management to reduce overtime payments
  • TaskImplement energy-saving procedures in company operations
  • Key ResultAchieve a 15% increase in sales by expanding our customer base
  • TaskEnhance customer service to improve retention rates
  • TaskDevelop and implement an aggressive marketing strategy
  • TaskIdentify and target new customer demographics

15. OKR to boost online course sales by 20%

  • ObjectiveBoost online course sales by 20%
  • Key ResultIncrease website traffic by 15% through SEO optimization and content marketing
  • TaskImplement effective backlink strategies to improve website ranking
  • TaskGenerate high-quality, relevant blog posts regularly
  • TaskUpdate website with SEO-optimized keywords and meta descriptions
  • Key ResultDevelop and implement 2 new marketing campaigns targeting specific customer segments
  • TaskIdentify two customer segments for targeted marketing
  • TaskDevelop unique marketing campaigns for these segments
  • TaskImplement and monitor these campaigns closely
  • Key ResultImprove conversion rates by 10% by enhancing the course landing page layout
  • TaskImplement A/B testing to identify effective page designs
  • TaskRecruit a web designer to redesign the page
  • TaskIncorporate customer testimonials onto landing page

Best practices for managing your Sales Boost OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Sales Boost OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Boost OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav