9 OKR examples for Product Testing

What are Product Testing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Testing to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Product Testing OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Product Testing OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Product Testing OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Product Testing OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You will find in the next section many different Product Testing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to successfully launch and break-even via pre-sales

  • ObjectiveSuccessfully launch and break-even via pre-sales
  • Key ResultAttain 100% of cost recovery through initial sales
  • TaskTrack and control operational expenses efficiently
  • TaskImplement effective sales and marketing strategies
  • TaskDevelop a competitive pricing strategy to cover production costs
  • Key ResultGenerate a minimum of 300 pre-sale orders
  • TaskCollaborate with influencers to promote and pre-sell
  • TaskImplement a referral discount program for pre-orders
  • TaskDevelop a compelling marketing campaign targeting potential customers
  • Key ResultAchieve 100% completion of product testing and fixes
  • TaskExecute testing plan and document all findings
  • TaskDevelop a comprehensive plan for product testing
  • TaskImplement necessary fixes based on test results

OKRs to develop a cloud-based SAAS loyalty product

  • ObjectiveDevelop a cloud-based SAAS loyalty product
  • Key ResultComplete backend development process meeting 95% of the defined specifications
  • TaskDevelop and test backend according to specifications
  • TaskFinalize defined specifications for backend development process
  • TaskConduct reviews and adjust code to meet 95% specification accuracy
  • Key ResultSuccessfully launch a beta version with less than 3% defects reported
  • TaskPrioritize and swiftly address reported defects
  • TaskDevelop comprehensive testing procedures for beta version
  • TaskProvide effective channels for reporting software defects
  • Key ResultFinalize system specifications and required features by interviewing 20 potential users
  • TaskIdentify and contact 20 potential system users for interviews
  • TaskConduct interviews to finalize system specifications
  • TaskFinalize required features based on user feedback

OKRs to implement a robust chaos testing system in our production environment

  • ObjectiveImplement a robust chaos testing system in our production environment
  • Key ResultAchieve 90% system resilience score post chaos testing and fixing identified vulnerabilities
  • TaskDevelop resolutions for identified system weaknesses
  • TaskMeasure system resilience post-fix, aiming for 90% score
  • TaskImplement chaos testing to identify system vulnerabilities
  • Key ResultIdentify and document 10 potential points of system failure by month-end
  • TaskCompile findings into comprehensive document
  • TaskReview system for possible vulnerabilities or weaknesses
  • TaskRecord 10 potential failure points
  • Key ResultDevelop and deploy chaos experiments to simulate 50% of identified points of failure
  • TaskImplement and execute the chaos experiments
  • TaskDesign chaos experiments to simulate these failures
  • TaskIdentify the key potential failure points in the system

OKRs to implement new functionality in our product offering

  • ObjectiveImplement new functionality in our product offering
  • Key ResultObtain 80% positive feedback from beta testers on new functionality
  • TaskDevelop clear, user-friendly instructions for new functionality
  • TaskRegularly monitor and analyze beta tester feedback
  • TaskImplement suggestions for improvements promptly
  • Key ResultFinalize development of 2 new features by meeting acceptance criteria
  • TaskImplement necessary revisions post feedback
  • TaskConduct rigorous testing for each new feature
  • TaskObtain stakeholder approval for the completed features
  • Key ResultAchieve 95% bug-free releases for the new functions
  • TaskTrain team members in systematic debugging techniques
  • TaskSchedule frequent code review sessions amongst developers
  • TaskImplement robust testing protocols for newly developed functions

OKRs to qR code integration

  • ObjectiveSuccessfully integrate QR code technology into our product offering
  • Key ResultTest and ensure 99% accurate scanning of integrated QR codes
  • TaskDevelop rigorous testing protocols for QR code accuracy
  • TaskReview and analyse test results to identify improvements
  • TaskConduct repeated accuracy tests on integrated QR codes
  • Key ResultTrain 100% of our team on QR code product feature updates and functionalities
  • TaskIdentify required updates and functionalities for QR code product training
  • TaskDevelop comprehensive training materials for team members
  • TaskSchedule and conduct training sessions for all team members
  • Key ResultImplement QR code functionality on at least 90% of our products
  • TaskDesign QR codes for each eligible product
  • TaskResearch and select a suitable QR code generation system
  • TaskIntegrate QR codes with product packaging design

OKRs to enhance product quality and decrease bugs

  • ObjectiveEnhance product quality and decrease bugs
  • Key ResultIncrease customer satisfaction survey score by at least 10 points
  • TaskRegularly ask for customer feedback and make improvements
  • TaskTrain customer service reps in empathy and communication
  • TaskImplement a strategy for efficient after-sales customer service
  • Key ResultImplement automated testing for all critical functionalities
  • TaskIdentify all critical functionalities requiring automated testing
  • TaskExecute tests and troubleshoot issues identified
  • TaskDevelop automated testing scripts for these functions
  • Key ResultDecrease bugs by 25% compared to current version
  • TaskEnhance debugging tools to identify hidden bugs
  • TaskImplement rigorous testing procedures before code deployment
  • TaskEncourage developers to regularly perform code reviews

OKRs to deliver an excellent product with seamless usability

  • ObjectiveDeliver an excellent product with seamless usability
  • Key ResultImprove system stability to achieve 99.99% uptime
  • TaskConstruct redundancy for critical system components
  • TaskEstablish a continuous system monitoring process
  • TaskImplement regular system maintenance and updates
  • Key ResultIncrease simulated user testing success rate to over 95%
  • TaskImprove software testing tools or environment
  • TaskImplement quality assurance strategies and improvements
  • TaskDevelop comprehensive test cases centered on user behavior
  • Key ResultReduce customer-reported issues by 30% post product launch
  • TaskImplement thorough product testing before the launch
  • TaskCreate clear, comprehensive user guides and tutorials
  • TaskEnhance the post-launch customer support system

OKRs to integrate UX testing insights into decision-making

  • ObjectiveImprove decision-making with UX testing insights
  • Key ResultIncrease user satisfaction rating by 10%
  • Key ResultTrain 3 non-UX team members on conducting and interpreting UX tests
  • Key ResultImplement changes based on user feedback in 100% of cases
  • Key ResultConduct 10 user tests for at least 2 features

OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

More Product Testing OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.