15 customisable OKR examples for Strategy Manager

What are Strategy Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategy Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Strategy Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Strategy Manager OKRs examples

You will find in the next section many different Strategy Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

2. OKR to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy

  • ObjectiveSecure the buy-in from the leadership of the 5 MAYD clusters on our strategy
  • Key ResultConduct 5 customized persuasive presentations for each MAYD cluster's leadership
  • TaskCreate compelling graphics and content for five presentations
  • TaskIdentify key points for each MAYD cluster's personalized presentation
  • TaskSchedule and conduct the presentations for each cluster's leadership
  • Key ResultSecure formal written agreement from at least 4 of the 5 cluster heads on strategy
  • TaskSend drafted agreement to the 5 cluster heads
  • TaskDraft detailed strategy agreement for cluster head approval
  • TaskFollow up for signatures of at least 4 heads
  • Key ResultOutline benefits and get a 75% positive initial feedback from MAYD cluster heads
  • TaskConduct survey to gauge initial feedback
  • TaskIdentify and list benefits of MAYD cluster heads
  • TaskPrepare comprehensive presentation highlighting benefits

3. OKR to develop a cohesive investor relations strategy for effective fundraising

  • ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
  • Key ResultSecure commitments for fundraising from 5 potential investors following strategy implementation
  • TaskSchedule and conduct meetings with potential stakeholders
  • TaskObtain written commitments from investors
  • TaskCraft persuasive, personalized pitches for potential investors
  • Key ResultTrain 80% of team on strategy execution for secure investor communication
  • TaskMonitor and ensure 80% team participation in training
  • TaskIdentify team members needing strategy execution training
  • TaskSchedule training sessions on secure investor communication
  • Key ResultCreate strategy document involving all departments within 1 month
  • TaskIdentify key stakeholders across all departments
  • TaskSchedule meetings to discuss strategies
  • TaskWrite and revise comprehensive strategy document

4. OKR to develop and implement an efficient cloud strategy

  • ObjectiveDevelop and implement an efficient cloud strategy
  • Key ResultIdentify and analyze potential cloud service providers by the end of month 2
  • TaskResearch potential cloud service providers
  • TaskPrepare a comparative analytical report of all providers
  • TaskEvaluate providers based on features, cost-effectiveness and reliability
  • Key ResultDefine key requirements and desired outcomes of the cloud strategy by month 1
  • TaskOutline desired outcomes from implementing the cloud solution
  • TaskIdentify critical objectives for adopting the cloud strategy
  • TaskDetermine primary requirements for the cloud strategy
  • Key ResultDesign, test, and execute cloud migration strategy achieving 90% transition by quarter end
  • TaskDevelop comprehensive cloud migration plan, including cost and risk analysis
  • TaskExecute the cloud migration, closely monitoring process and resolving issues promptly
  • TaskConduct exhaustive testing on pre-migration process and continuity plans

5. OKR to enhance performance in the top two targeted areas for improvement

  • ObjectiveEnhance performance in the top two targeted areas for improvement
  • Key ResultBuild detailed strategy plans addressing identified improvements by week 4
  • TaskDevelop a detailed strategy plan in week two
  • TaskFinalize and implement improvement plans by week four
  • TaskIdentify areas needing improvement in the first week
  • Key ResultImplement created action plans and achieve 20% improvement by week 10
  • TaskMonitor progress and adjust approaches to ensure 20% improvement
  • TaskReview and understand the details of the created action plans
  • TaskStart implementing strategies from the action plans
  • Key ResultIdentify improvement needs through comprehensive analysis by week 2
  • TaskConduct surveys to gather employee feedback on improvement needs
  • TaskReview latest reports for performance-based improvement areas
  • TaskAnalyze customer feedback to identify required enhancements

6. OKR to optimize the company's financial ratio

  • ObjectiveOptimize the company's financial ratio
  • Key ResultImprove return on investment ratio by 15% through innovative, profit-focused business strategies
  • TaskResearch successful innovative profit-focused strategies in similar businesses
  • TaskImplement selected profit-focused strategies firm-wide
  • TaskRoutinely monitor and adjust strategies to maximize profit
  • Key ResultIncrease current ratio by 20% through improved asset management and liability reduction
  • TaskOptimize cash flow by collecting receivables swiftly
  • TaskImprove inventory turnover rate through efficient management
  • TaskImplement stringent budget controls to reduce unnecessary spending
  • Key ResultDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
  • TaskEvaluate all outstanding loans and identify for consolidation
  • TaskArrange for a convenient debt consolidation plan
  • TaskRegularly repay consolidated debt to decrease ratio

7. OKR to develop strong investor relations strategy

  • ObjectiveImprove Investor Relations
  • Key ResultAchieve higher investment inflow by 15%
  • Key ResultBoost investor confidence through regular communication
  • Key ResultMaximize investor outreach efforts
  • Key ResultIncrease investor engagement by 20%

8. OKR to improve financial operations for increased efficiency and effectiveness

  • ObjectiveImprove financial operations for increased efficiency and effectiveness
  • Key ResultImplement a new budgeting strategy, ensuring 95% adherence to it
  • TaskConduct training on new budget adherence
  • TaskDevelop comprehensive, realistic budget strategy
  • TaskRegularly monitor and assess budget compliance
  • Key ResultReduce operational costs by 10% through optimizing resource allocation
  • TaskImplement optimization strategies for resource allocation
  • TaskEvaluate success metrics post-implementation
  • TaskAnalyze current resource distribution for inefficiencies
  • Key ResultIncrease return on investment by 15% via strategic financial decisions
  • TaskImplement cost-cutting measures across all departments
  • TaskEvaluate and identify profitable long-term investment opportunities
  • TaskRestructure high-cost debt to reduce expenditure

9. OKR to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • Key ResultImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • Key ResultDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • Key ResultIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

10. OKR to align team's mission and vision with company's strategic goals

  • ObjectiveAlign team's mission and vision with company's strategic goals
  • Key ResultUpdate mission and vision statements to reflect 80% overlap with company strategy
  • TaskRevise statements to reflect 80% overlap
  • TaskReview current mission and vision statements
  • TaskIdentify overlap with company strategy
  • Key ResultGet feedback from 90% of team members affirming clearer strategic alignment within 6 weeks
  • TaskAnalyze and address received feedback on strategy
  • TaskSend the survey to all team members
  • TaskDevelop a straightforward survey about strategic alignment
  • Key ResultFacilitate three workshops to promote understanding of company's strategic objectives by month's end
  • TaskSend invitations to all company employees
  • TaskDefine topics and prepare materials for three different workshops
  • TaskSchedule three workshop dates and secure venues

11. OKR to establish a new vertically integrated business line

  • ObjectiveEstablish a new vertically integrated business line
  • Key ResultLaunch a pilot project using this business line, achieving 20% ROI
  • TaskDevelop a comprehensive business strategy to ensure 20% ROI
  • TaskIdentify a suitable project for implementing the new business line
  • TaskExecute the pilot project using the developed strategy
  • Key ResultCreate a business plan incorporating these competencies by the quarter's end
  • TaskDraft a business plan incorporating the identified competencies
  • TaskIdentify and list the specific competencies required for the business plan
  • TaskRefine and finalize the business plan for presentation
  • Key ResultIdentify and define 3 core competencies relevant to the new business line
  • TaskSet clear definitions for each identified core competency
  • TaskResearch core competencies critical for success in the new business line
  • TaskEstablish relevancy of each competency to the new business

12. OKR to increase the number of qualified leads generated by BDRs by 30%

  • ObjectiveImprove BDR performance to generate more qualified leads
  • Key ResultImplement new outreach strategy to increase lead conversion by 10%
  • Key ResultIncrease BDR call volume by 20%
  • Key ResultIncrease email response rate by 25%
  • Key ResultImprove lead qualification accuracy by 15%

13. OKR to implement strategic initiatives to improve execution and value realization

  • ObjectiveImplement strategic initiatives to improve execution and value realization
  • Key ResultEnhance stakeholder satisfaction by 10% through better strategic alignment
  • TaskIdentify areas of misalignment and develop improvement plans
  • TaskConduct a thorough review of current strategic alignment methods
  • TaskImplement changes and track stakeholders' satisfaction growth
  • Key ResultAchieve a 15% rise in measurable value from implemented initiatives
  • TaskIdentify areas for initiative implementation with the maximum benefit potential
  • TaskEstablish a system to track measurable value growth
  • TaskDevelop and execute strategies for selected initiatives
  • Key ResultIncrease strategic project completion rate by 20%
  • TaskConduct regular team meetings for effective communication and updates
  • TaskProvide additional training to improve employee project handling skills
  • TaskImplement project management software to track and streamline tasks

14. OKR to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

15. OKR to establish a robust internal investor relations framework

  • ObjectiveEstablish a robust internal investor relations framework
  • Key ResultOrganize 10+ meetings with internal stakeholders to communicate the strategy
  • TaskIdentify relevant stakeholders for strategy communication
  • TaskSchedule 10+ meetings via online platform or in person
  • TaskPrepare a detailed strategy presentation
  • Key ResultIdentify and onboard a dedicated investor relations manager with relevant experience
  • TaskShortlist, interview, and select a qualified individual
  • TaskAdvertise the position on ideal recruitment platforms
  • TaskDefine the role, skills, and experience needed for the position
  • Key ResultCreate a comprehensive investor relations strategy document by end of Q1
  • TaskIdentify key insights and information for the strategy document
  • TaskDraft document outlining investor relations strategy
  • TaskFinalize and proofread document before deadline

Best practices for managing your Strategy Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Strategy Manager OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Strategy Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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