15 customisable OKR examples for Sales Increase
What are Sales Increase OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Increase to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Increase OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Sales Increase OKRs examples
You will find in the next section many different Sales Increase Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to establish a strong sales culture within the company
Establish a strong sales culture within the company
Train 80% of our sales team in consultative selling techniques
Create a schedule to accommodate 80% of the sales team
Implement regular tracking and accountability measures post-training
Identify a training provider specializing in consultative selling techniques
Achieve a 15% increase in quarterly sales revenue
Implement innovative promotional campaigns to boost product visibility
Improve customer service to foster repeat business
Develop upselling strategies for existing customers
Increase weekly team sales meetings to 100% participation
Implement mandatory attendance policy for all sales meetings
Schedule meetings at convenient times for team members
Send reminder notifications before every meeting
2. OKRs to successfully migrate and train team on the new sales CRM system
Successfully migrate and train team on the new sales CRM system
Achieve a 10% sales increase after full adoption of the new CRM system
Implement customer targeting strategies using CRM analytics
Conduct comprehensive training for staff on the new CRM system
Regularly review sales data and adjust strategies as needed
Migrate all existing customer data to the new CRM system without errors
Confirm successful migration and rectify any errors
Transfer the verified data to the new CRM system
Validate the accuracy and completeness of existing customer data
Train 100% of the sales team to proficiently use the new CRM system
Monitor and evaluate sales team's proficiency post-training
Conduct regular hands-on training sessions with the sales team
Establish a comprehensive training plan for the new CRM system
3. OKRs to improve sales support operations for increased revenues
Improve sales support operations for increased revenues
Increase upselling rate by 15% with enhanced support-guided recommendations
Develop tailored recommendation scripts for support staff to use
Train support team in advanced selling techniques and product knowledge
Implement tracking metrics to monitor progress and effectiveness regularly
Increase customer engagement by 30% through revamped sales support systems
Introduce incentive programs to reward loyal customers
Implement a user-friendly interface for seamless customer interaction
Train sales personnel on customer connectivity and relationship building
Reduce sales cycle duration by 20% through sales support optimizations
Train team on effective closing techniques
Streamline sales proposal approval process
Implement more efficient sales tracking software
4. OKRs to increase outsourcing sales performance
Increase outsourcing sales performance
Reduce the average sales cycle time for outsourcing deals by 20%
Conduct regular training sessions to enhance negotiation skills and close deals more efficiently
Improve efficiency by implementing automation tools and standardized templates for contract and proposal preparation
Streamline communication channels and establish clear guidelines to expedite decision-making processes
Analyze and optimize the sales pipeline by identifying bottlenecks and removing unnecessary steps
Achieve a 10% increase in the number of new outsourcing clients acquired
Enhance online presence through search engine optimization and increased social media engagement
Provide exceptional customer service to existing clients to encourage referrals and positive reviews
Offer discounted introductory rates or incentives to attract new outsourcing clients
Implement targeted digital marketing campaigns to reach potential outsourcing clients
Improve customer satisfaction ratings for outsourcing services to 90%
Continuously review and refine processes to streamline operations and exceed customer expectations
Conduct customer satisfaction surveys regularly to gather feedback and identify areas for improvement
Implement a robust training program for outsourcing service agents to enhance their skills
Establish clear communication channels and respond promptly to customer inquiries and concerns
Increase the average value of each outsourcing contract by 15%
Analyze past successful outsourcing contracts to identify factors that contribute to higher values
Train sales team on effectively communicating the value proposition of higher value outsourcing contracts
Develop targeted marketing campaigns highlighting the added value and benefits of outsourcing services
Conduct market research to identify areas where higher value outsourcing contracts are prevalent
5. OKRs to drive a significant increase in sales performance
Drive a significant increase in sales performance
Improve sales conversion rate by 10% through enhanced sales training
Develop comprehensive, role-specific sales training programs
Measure and evaluate training impact on sales conversion
Implement regular practical sales simulations
Boost marketing campaign effectiveness by 15% to attract more potential customers
Increase investments in high-performing advertisements and audience channels
Implement A/B testing strategies to optimize ad content and placements
Analyze current campaigns to identify shortcomings and areas for improvement
Increment customer retention rate by 8% by optimizing customer service processes
Regularly train staff in customer service skills
Implement a robust customer loyalty program
Improve response time to customer inquiries and complaints
6. OKRs to boost sales performance significantly
Boost sales performance significantly
Improve product demonstration conversions by 10%
Train staff on persuasive presentation and selling techniques
Research audience needs for personalized product demonstrations
Incorporate a compelling call-to-action in all demos
Drive repeat business higher by improving client retention by 20%
Personalize client communications to enhance engagement
Implement a loyalty program to reward frequent customers
Improve customer service response times by 15%
Increase the number of customer contacts by 15%
Enhance social media engagement strategies
Implement a new customer outreach campaign
Offer incentives for customer referrals
7. OKRs to amplify sales output in small design studio
Amplify sales output in small design studio
Achieve a 15% improvement in conversion rates
Enhance customer service through live chat and prompt responses
Create persuasive call-to-action statements on landing pages
Implement A/B testing to optimize website content and layout
Increase lead generation by 25%
Launch targeted social media advertising campaigns
Improve content marketing to engage potential clients
Enhance SEO strategies to boost website visibility
Expand existing client project frequency by 10%
Develop action plan to increase project scope and deliverables
Identify highest yielding projects for potential expansion opportunities
Meet with clients to propose increased project frequency
8. OKRs to increase Atlassian licensing sales by 50%
Increase Atlassian licensing sales by 50%
Increase the average purchase value of Atlassian licenses by 10%
Acquire 20% more new customers for Atlassian licensing
Conduct market research to identify potential target industries for Atlassian licensing
Collaborate with sales team to offer personalized solutions and competitive pricing packages
Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
Improve lead generation strategies by utilizing digital advertising and content marketing
Increase the number of Atlassian license sales by 25%
Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
Increase customer retention rate for Atlassian licenses by 15%
Implement a loyalty rewards program for customers with Atlassian licenses
Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
Enhance customer support resources, such as self-help guides and FAQ sections
Conduct customer satisfaction surveys to gather feedback and address pain points
9. OKRs to increase revenue from upgrades/downgrades to 400€
Increase revenue from upgrades/downgrades to 400€
Secure 10 new upgrade/downgrade transactions each week
Identify potential customers for upgrade/downgrade transactions
Reach out to 25 prospects daily to pitch services
Follow up on all interested leads promptly
Reduce churn rate from upgrades/downgrades by 15%
Identify reasons for high churn rate post-upgrade/downgrade
Implement personalized communication for customer engagement
Develop strategies to improve customer retention
Increase average transaction value for upgrades/downgrades by 20%
Introduce premium features or packages to incentivize higher value transactions
Improve upselling techniques aiming for higher-value services or products
Implement discounts or incentives for bulk or combo purchases
10. OKRs to boost market dominance through increased Sales and Share of Voice
Boost market dominance through increased Sales and Share of Voice
Achieve a 20% increase in product sales compared to the previous period
Optimize pricing strategies to maximize profitability and attract buyers
Develop targeted marketing strategies to draw in potential customers
Train sales team on effective sales techniques and product knowledge
Expand market penetration by reaching 15% more new customers
Enhance online visibility through SEO optimization
Implement a targeted marketing campaign in untapped regions
Develop a customer referral incentive program
Increase Share of Voice by 10% via enhanced marketing communication strategies
Implement a targeted social media campaign
Invest in SEO to boost online presence
Develop engaging content highlighting product uniqueness
11. OKRs to increase sales through channel partners
Make channel partners a significant part of our success
Get $120,000 in ARR through channel partners
Recruit 25 new channels partners in US and EU
Generate $20,000 in revenue for partners through our affiliate program
12. OKRs to increase revenue by optimizing sales strategies and processes
Increase revenue by optimizing sales strategies and processes
Improve customer retention rate by 15% through targeted loyalty programs and personalized communication
Analyze customer data to identify preferences and develop personalized loyalty program offers
Conduct regular surveys to gather customer feedback and identify areas for improvement
Implement automated system for personalized communication through email, SMS, and social media
Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
Implement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
Acquire 100 new high-value customers through targeted marketing campaigns
Increase average order value by 10% through upselling and cross-selling techniques
Create visually appealing and persuasive product displays to encourage add-on sales
Train sales team on effective upselling and cross-selling strategies
Offer bundled discounts for purchasing complementary products together
Implement personalized product recommendations based on customer browsing and purchase history
13. OKRs to increase the number of sales meetings
Increase the number of sales meetings
Increase the total number of sales leads by 40%.
Increase the total number of sales meetings by 30%.
Reduce the average time to close a sale by 30%.
14. OKRs to increase sales conversion from YouTube views
Increase sales conversion from YouTube views
Develop 3 new customer engagement campaigns on YouTube
Identify target audiences and content they'd be interested in
Outline distribution and promotional strategies
Craft unique, engaging narratives for each campaign
Improve YouTube conversion rate by 15% through optimizing video content
Add compelling calls-to-action within the content
Enhance video quality with better visuals and clear audio
Optimize titles, descriptions, and keywords for SEO
Generate a 20% increase in sales from leads originating from YouTube
Create engaging content to increase YouTube subscribers
Include strong call-to-actions in video descriptions
Optimize videos for SEO to boost visibility
15. OKRs to boost market share through increased product sales
Boost market share through increased product sales
Enhance customer retention by 10% through superior after-sales support
Implement a comprehensive follow-up strategy post-purchase
Develop comprehensive, easy-to-follow product guides and FAQ sheets
Train support teams on advanced problem-solving and customer service skills
Launch a marketing campaign to reach at least 25% more potential customers
Utilize various media channels for advertisement distribution
Track and measure campaign effectiveness regularly
Develop a comprehensive marketing strategy targeting potential customers
Achieve a 15% increase in unit sales compared to the previous period
Implement an aggressive, enticing marketing campaign
Enhance customer engagement with personalized promotions
Optimize pricing strategy based on market trends
Sales Increase OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Increase OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Increase OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to prepare a successful product launch
OKRs to improve website's SEO performance and user engagement
OKRs to successful Business Launch in Africa
OKRs to accelerate user growth for SaaS product
OKRs to boost product sales to reach 100 units
OKRs to ensure water-proof status of all line extenders and taps on cable system
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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