A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Expand design team to drive revenue growth
KR 1
Boost sales by achieving a 20% increase in revenue
KR 2
Increase design project delivery by 30%
KR 3
Hire and onboard 3 additional qualified designers
Ideas to get you moving
Develop a strong content marketing strategy to attract more customers
Upsell and cross-sell products to existing clients
Implement customer loyalty and reward programs
Schedule weekly team meetings for progress updates and goal tracking
Streamline workflows to eliminate inefficiencies in the design process
Implement new project management tools to increase productivity
Screen resumes and shortlist candidates for interviews
Conduct interviews and make job offers to selected candidates
Post job opening across multiple professional designer platforms
Example targets. Adapt to your baseline before you start.
About this template
The OKR looks to expand the design team to drive revenue growth, with three key outcomes. Firstly, it aims to boost sales by achieving a 20% increase in revenue. This will primarily be accomplished by developing a strong content marketing strategy, upselling and cross-selling products to current clients, and initiating customer loyalty programs.
The second outcome focuses on increasing design project delivery by 30%. In order to reach this goal, there will be weekly meetings to track progress, workflows will be streamlined to eliminate any inefficiencies, and new project management tools will be implemented to increase productivity.
The third and final outcome is to hire and onboard 3 additional qualified designers. Resumes will be screened and shortlisted for interviews, then job offers will be presented to selected candidates. Job openings will be advertised across multiple professional designer platforms to garner interest.
The overarching aim is to build a more robust and efficient design team, to foster business growth and drive revenue, ultimately improving the company’s overall performance.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Expand design team to drive revenue growth
objectives:
- title: Expand design team to drive revenue growth
outcomes:
- title: Boost sales by achieving a 20% increase in revenue
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop a strong content marketing strategy to attract more customers
- title: Upsell and cross-sell products to existing clients
- title: Implement customer loyalty and reward programs
- title: Increase design project delivery by 30%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Schedule weekly team meetings for progress updates and goal tracking
- title: Streamline workflows to eliminate inefficiencies in the design process
- title: Implement new project management tools to increase productivity
- title: Hire and onboard 3 additional qualified designers
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Screen resumes and shortlist candidates for interviews
- title: Conduct interviews and make job offers to selected candidates
- title: Post job opening across multiple professional designer platforms