OKR template to increase Atlassian licensing sales by 50%

public-lib · Published 9 months ago

The OKR aims to boost Atlassian licensing sales figures by an ambitious 50%. The key strategies involves increasing the average purchase value of Atlassian licenses by 10%. This involves up-selling or cross-selling to inflate the purchase value made by each customer.

Another objective is to attract 20% more customers for Atlassian licensing. This would be achieved through market research, sales team collaboration, targeted marketing campaigns, and improved lead generation. Identifying new potential markets and customers and presenting Atlassian licensing as a solution could drive this growth.

The OKR also suggests measures to raise the number of license sales by 25%. Enhanced partnerships with resellers, providing sales training, giving promotional offers and formulating marketing campaigns targeted towards potential customers are part of the strategy.

Finally, a key objective involves raising the retention rate of customers by 15%. Customer loyalty programs, exclusive discounts for subscription renewals, augmented customer support resources, and satisfaction surveys all aim to keep customers committed to Atlassian licenses.
  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points
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