15 customisable OKR examples for Sales Growth
What are Sales Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Growth to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Sales Growth OKRs examples
We've added many examples of Sales Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to drive significant growth in sales volume next quarter
Drive significant growth in sales volume next quarter
Increase monthly sales by a minimum of 15% each month
Train sales team on advanced selling techniques
Improve post-sales customer services to ensure repeat purchases
Implement aggressive promotional campaigns targeting potential clients
Minimize sales cycle length by 10%
Train staff on efficient customer communication and sales tactics
Implement customer relationship management software for streamlining sales processes
Improve lead qualification practices to focus on high-conversion prospects
Achieve 20% conversion rate on sales leads
Enhance site design for optimal user experience
Train sales team on effective closing strategies
Implement creative and personalized email marketing campaigns
2. OKRs to increase Atlassian licensing sales by 50%
Increase Atlassian licensing sales by 50%
Increase the average purchase value of Atlassian licenses by 10%
Acquire 20% more new customers for Atlassian licensing
Conduct market research to identify potential target industries for Atlassian licensing
Collaborate with sales team to offer personalized solutions and competitive pricing packages
Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
Improve lead generation strategies by utilizing digital advertising and content marketing
Increase the number of Atlassian license sales by 25%
Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
Increase customer retention rate for Atlassian licenses by 15%
Implement a loyalty rewards program for customers with Atlassian licenses
Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
Enhance customer support resources, such as self-help guides and FAQ sections
Conduct customer satisfaction surveys to gather feedback and address pain points
3. OKRs to boost product sales to reach 100 units
Boost product sales to reach 100 units
Increase return customer rate by offering frequent buyer incentives
Develop a loyalty program that offers discounts to repeat customers
Create a points system for frequent shoppers
Offer personalized promotion deals for highly active customers
Improve customer engagement by rolling out two promotional campaigns
Launch and monitor the promotional campaigns
Identify suitable products for promotional campaigns
Develop engaging marketing materials for each campaign
Increase website conversion rate by 20%
Implement A/B testing to identify high-converting elements
Enhance website speed and user experience
Optimize website mobile-user interface
4. OKRs to implement strategies to enhance sustainable revenue growth
Implement strategies to enhance sustainable revenue growth
Secure at least 10 new B2B partnerships for an expected sales increase of 20%
Negotiate partnership terms and finalize agreements
Identify and list potential B2B partnership targets
Initiate contact and set meetings with the targets
Increase customer retention rate by 15% through customer satisfaction strategies
Boost market penetration in untapped regions by 25% to grow brand presence
Perform market research to identify potential untapped regions
Develop tailored marketing strategies for these regions
Implement intensive promotional campaigns in targeted regions
5. OKRs to accelerate sales and amplify social media presence
Accelerate sales and amplify social media presence
Convert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation
Offer exclusive discounts or promotions to followers
Implement targeted marketing strategies towards followers
Boost sales to reach $15k without compromising margins
Strengthen marketing activities to attract new customers
Develop enticing upsell strategies to increase average order value
Implement targeted emailing campaigns for existing customers
Increase social media followers to 5k through strategic engagements and networking
Interact consistently with followers to build loyalty and online community
Develop engaging content to attract new followers daily
Collaborate with influential personalities for shout-outs or endorsements
6. OKRs to enhance the pipeline's quality and quantity to boost revenue
Enhance the pipeline's quality and quantity to boost revenue
Scale up the pipeline size by 40% by cross-selling and upselling
Train sales team on effective cross-sell/upsell techniques
Identify opportunities for cross-selling within existing customer base
Develop and implement upselling strategies
Improve pipeline conversion ratio by 25%
Implement a more targeted approach in lead generation
Streamline and eliminate redundancies in the sales process
Improve the sales team's closing skills through training
Achieve a 35% increase in qualified leads in the pipeline
Optimize website for lead generation and conversion
Develop targeted marketing campaigns to attract prospective leads
Implement a lead scoring system to identify qualified leads
7. OKRs to increase business growth and client retention
Increase business growth and client retention
Increase quarterly revenue by 20% through cross-selling and up-selling strategies
Monitor and optimize sales data weekly
Develop and implement targeted marketing campaigns
Train staff in effective cross-selling and up-selling techniques
Boost customer base by 15% through intensive marketing and customer referral program
Launch a lucrative customer referral program
Develop and implement an intensive marketing strategy
Regularly track and measure customer growth
Achieve a 90% customer retention rate by optimizing customer service and support
Set up a customer loyalty rewards program
Organize regular training for customer service staff
Implement a multi-channel customer support system
8. OKRs to enable a better sales process
Turn sales into an efficient growth engine
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
9. OKRs to develop a winning sales strategy
Develop a winning sales strategy
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
10. OKRs to boost new customer revenue on Amazon by 50%
Boost new customer revenue on Amazon by 50%
Elevate average customer transaction amount by 15% via upselling techniques
Introduce loyalty programs incentivizing larger transactions
Train staff in persuasive upselling and cross-selling techniques
Implement product bundles to encourage higher-priced purchases
Increase advertising campaign conversion rate by 30%
Design and implement new conversion-focused ad content
Analyze conversion data to identify improvement areas
Review and refine existing ad targeting strategy
Grow new customer base by 20% through targeted marketing strategies
Implement and monitor marketing efforts regularly
Develop tailored marketing strategies for identified audience
Identify target audience for the product or service
11. OKRs to boost revenue by fostering lucrative partnerships with OOH agencies
Boost revenue by fostering lucrative partnerships with OOH agencies
Implement 3 new sales initiatives specifically aimed at improving OOH partnership revenues
Develop strategies tailored to selected partners to increase sale revenues
Identify potential partners for out-of-home (OOH) advertising initiatives
Review and refine these initiatives based on feedback and performance data
Increase average deal size with existing OOH agencies by 20%
Strengthen relationships with agencies through tailored services
Implement upselling strategies with current advertising packages
Develop and pitch higher-value proposition packages
Secure 10 new partnerships with top-tier OOH advertising agencies
Develop personal pitches tailored to each agency
Facilitate partnership meetings with agency representatives
Research potential top-tier OOH advertising agencies
12. OKRs to expand BDR prospecting efforts into new target markets or industry segments
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%
13. OKRs to boost profitability via disciplined revenue and expense management
Boost profitability via disciplined revenue and expense management
Increase quarterly revenue by 10% through strategic sales initiatives
Develop and implement a comprehensive sales training program
Optimize pricing strategy for improved profitability
Identify and target high-revenue potential clients
Decrease operating costs by 15% via efficiency improvements
Streamline supply chain to reduce excess waste
Identify non-essential operations that can be terminated or outsourced
Implement energy efficient technology in the office
Achieve a consistent 20% profit margin throughout the upcoming quarter
Upsell and cross-sell to increase profits
Analyze previous quarters to identify profitable strategies
Streamline business operations to reduce expenses
14. OKRs to strengthen relationships with key accounts and identifying opportunities for growth
Increase revenue through strategic account management
Develop and execute personalized account plans for top 3 accounts
Conduct 5 in-person meetings with key accounts to strengthen relationships
Identify 3 new growth opportunities within key accounts
Increase key account revenue by 10% through cross-selling and upselling
15. OKRs to grow revenue from existing accounts through upselling and cross-selling initiatives
Increase revenue from existing accounts through upselling and cross-selling
Achieve a 15% increase in revenue from cross-selling
Conduct at least 3 effective cross-selling presentations per month
Achieve a 10% increase in revenue from upselling
Secure repeat business from 80% of existing clients
Sales Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Growth OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successfully migrate and train team on the new sales CRM system
OKRs to improve employee training
OKRs to and with quality
OKRs to implement automation testing across development platform and code
OKRs to implement client service and review process
OKRs to increase conversion rate of free subscribers to paid subscribers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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