15 customisable OKR examples for Sales Growth

What are Sales Growth OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Growth to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Growth OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Sales Growth OKRs examples

We've added many examples of Sales Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to drive significant growth in sales volume next quarter

  • ObjectiveDrive significant growth in sales volume next quarter
  • Key ResultIncrease monthly sales by a minimum of 15% each month
  • TaskTrain sales team on advanced selling techniques
  • TaskImprove post-sales customer services to ensure repeat purchases
  • TaskImplement aggressive promotional campaigns targeting potential clients
  • Key ResultMinimize sales cycle length by 10%
  • TaskTrain staff on efficient customer communication and sales tactics
  • TaskImplement customer relationship management software for streamlining sales processes
  • TaskImprove lead qualification practices to focus on high-conversion prospects
  • Key ResultAchieve 20% conversion rate on sales leads
  • TaskEnhance site design for optimal user experience
  • TaskTrain sales team on effective closing strategies
  • TaskImplement creative and personalized email marketing campaigns

2. OKR to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

3. OKR to implement strategies to enhance sustainable revenue growth

  • ObjectiveImplement strategies to enhance sustainable revenue growth
  • Key ResultSecure at least 10 new B2B partnerships for an expected sales increase of 20%
  • TaskNegotiate partnership terms and finalize agreements
  • TaskIdentify and list potential B2B partnership targets
  • TaskInitiate contact and set meetings with the targets
  • Key ResultIncrease customer retention rate by 15% through customer satisfaction strategies
  • Key ResultBoost market penetration in untapped regions by 25% to grow brand presence
  • TaskPerform market research to identify potential untapped regions
  • TaskDevelop tailored marketing strategies for these regions
  • TaskImplement intensive promotional campaigns in targeted regions

4. OKR to increase business growth and client retention

  • ObjectiveIncrease business growth and client retention
  • Key ResultIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
  • TaskMonitor and optimize sales data weekly
  • TaskDevelop and implement targeted marketing campaigns
  • TaskTrain staff in effective cross-selling and up-selling techniques
  • Key ResultBoost customer base by 15% through intensive marketing and customer referral program
  • TaskLaunch a lucrative customer referral program
  • TaskDevelop and implement an intensive marketing strategy
  • TaskRegularly track and measure customer growth
  • Key ResultAchieve a 90% customer retention rate by optimizing customer service and support
  • TaskSet up a customer loyalty rewards program
  • TaskOrganize regular training for customer service staff
  • TaskImplement a multi-channel customer support system

5. OKR to enable a better sales process

  • ObjectiveTurn sales into an efficient growth engine
  • Key ResultReduce Customer Acquisition Costs from $740 to $350
  • Key ResultIncrease inbound sales by 30%
  • Key ResultReduce the sales cycle from 9 to 3 months

6. OKR to develop a winning sales strategy

  • ObjectiveDevelop a winning sales strategy
  • Key ResultImprove the cross-sell ration by 15%
  • Key ResultAchieve net sales of $12M
  • Key ResultReduce customer churn rate from 35% to 15%
  • Key ResultIncrease revenue/sales staff from $1.2k to $2k
  • Key ResultIncrease the Average Revenue Per Unit (ARPU) to $275

7. OKR to boost new customer revenue on Amazon by 50%

  • ObjectiveBoost new customer revenue on Amazon by 50%
  • Key ResultElevate average customer transaction amount by 15% via upselling techniques
  • TaskIntroduce loyalty programs incentivizing larger transactions
  • TaskTrain staff in persuasive upselling and cross-selling techniques
  • TaskImplement product bundles to encourage higher-priced purchases
  • Key ResultIncrease advertising campaign conversion rate by 30%
  • TaskDesign and implement new conversion-focused ad content
  • TaskAnalyze conversion data to identify improvement areas
  • TaskReview and refine existing ad targeting strategy
  • Key ResultGrow new customer base by 20% through targeted marketing strategies
  • TaskImplement and monitor marketing efforts regularly
  • TaskDevelop tailored marketing strategies for identified audience
  • TaskIdentify target audience for the product or service

8. OKR to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

9. OKR to strengthen relationships with key accounts and identifying opportunities for growth

  • ObjectiveIncrease revenue through strategic account management
  • Key ResultDevelop and execute personalized account plans for top 3 accounts
  • Key ResultConduct 5 in-person meetings with key accounts to strengthen relationships
  • Key ResultIdentify 3 new growth opportunities within key accounts
  • Key ResultIncrease key account revenue by 10% through cross-selling and upselling

10. OKR to grow revenue from existing accounts through upselling and cross-selling initiatives

  • ObjectiveIncrease revenue from existing accounts through upselling and cross-selling
  • Key ResultAchieve a 15% increase in revenue from cross-selling
  • Key ResultConduct at least 3 effective cross-selling presentations per month
  • Key ResultAchieve a 10% increase in revenue from upselling
  • Key ResultSecure repeat business from 80% of existing clients

11. OKR to drive significant growth in our company's sales

  • ObjectiveDrive significant growth in our company's sales
  • Key ResultReduce client attrition by 15% by enhancing customer satisfaction
  • TaskDevelop personalized communication and offers
  • TaskImprove customer service response time
  • TaskImplement regular satisfaction surveys to get direct customer feedback
  • Key ResultAchieve a 20% increase in new customer acquisitions
  • TaskIncrease budget for targeted marketing campaigns
  • TaskOptimize the company's website for SEO
  • TaskImplement a referral program for existing customers
  • Key ResultImprove upselling tactics resulting in 10% more repeat purchases
  • TaskImplement a loyalty rewards program for repeat purchases
  • TaskTrain staff on persuasive communication and product knowledge
  • TaskEnhance after-sales service to strengthen customer relationships

12. OKR to establish robust financial structure for sustainability and growth

  • ObjectiveEstablish robust financial structure for sustainability and growth
  • Key ResultIncrease organizational revenue by 20% through new client acquisition
  • TaskImplement effective marketing strategies to attract potential clients
  • TaskTrain sales team on techniques for successful client acquisition
  • TaskEnhance product or service offerings to broaden appeal
  • Key ResultImplement a new budgeting system accounting for all departments
  • TaskCreate a standardized budgeting template
  • TaskIdentify necessary expenses for each department
  • TaskDistribute and train departments on the new system
  • Key ResultReduce operational cost by 15% through streamlining processes
  • TaskImplement lean strategies to optimize efficiency
  • TaskAutomate routine procedures to save manpower
  • TaskIdentify redundant tasks and merge them effectively

13. OKR to enter the US market

  • ObjectiveShift our sales effort to focus on the US market
  • Key ResultRecruit 10 sales partners in the US
  • TaskCreate partnership resources and templates
  • TaskCreate outreach script
  • TaskIdentify 50 potential partners
  • Key ResultGenerate a pipeline of $500K in the US
  • TaskGet a list of 1,000 companies to qualify
  • TaskRecruit new SDRs
  • TaskCreate sales playbook for the US market
  • Key Result20% of new sales come from the US
  • ObjectiveDevelop a strong voice in the US
  • Key Result20% of the Marketing Qualified Leads are coming from the US
  • Key ResultAttend 3 conferences in America
  • Key ResultOrganize 10 webinars for the US audience
  • TaskCreate a list of 30 tiers-1 guests for our webinars

14. OKR to triple our revenue growth

  • ObjectiveTripe our revenue growth
  • Key ResultIncrease revenue by 200%
  • TaskFind 2 new channels to acquire customers
  • TaskEvaluate pricing strategies
  • TaskIncrease sales and marketing efforts
  • TaskAnalyze current revenue sources to identify channels to invest in
  • Key ResultIncrease the average order value by 15%
  • TaskAnalyze current purchasing behaviors and identify areas for improvement
  • TaskDevelop strategies to entice customers to purchase more items in one order
  • TaskCreate special offers and discounts to encourage larger orders
  • TaskTrack progress and refine strategies as needed
  • Key ResultIncrease conversion rate by 10%
  • TaskAnalyze current sales funnel to identify areas for improvement
  • TaskImplement targeted A/B testing to test changes to the user experience
  • TaskEvaluate user experience to ensure it is optimized for conversion
  • TaskMonitor and measure conversion rate to track progress and adjust strategy

15. OKR to increase user acquisition by 50% in the next quarter

  • ObjectiveBoost user acquisition
  • Key ResultAchieve a 25% conversion rate of website visitors to users
  • Key ResultExpand social media reach and engagement by 50%
  • Key ResultLaunch a referral program and generate 20% new users through referrals
  • Key ResultIncrease website traffic by 30% via organic and paid channels

Best practices for managing your Sales Growth OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Sales Growth OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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