15 customisable OKR examples for Ad Development Team

What are Ad Development Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Ad Development Team. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Ad Development Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Ad Development Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Ad Development Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to enhance proficiency in managing administrative tasks and assigned duties

  • ObjectiveEnhance proficiency in managing administrative tasks and assigned duties
  • Key ResultAttend a minimum of 2 professional development workshops related to administrative duties
  • TaskIdentify relevant professional development workshops for administrative tasks
  • TaskRegister for chosen workshops
  • TaskAttend and participate in both workshops
  • Key ResultReduce errors in administrative tasks to less than 5%
  • TaskDevelop a comprehensive checklist for daily tasks
  • TaskConduct monthly audits for error tracking
  • TaskImplement regular training sessions for administrative skills
  • Key ResultDecrease task completion time by 15% over the quarter
  • TaskStreamline processes and remove unnecessary steps
  • TaskProvide staff with time management training
  • TaskImplement workflow management software for efficiency

2OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • Key ResultReduce the player's load time by 25% to enhance user experience
  • Key ResultIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

3OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • Key ResultIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • Key ResultReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • Key ResultImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

4OKRs to enhance technical proficiency and efficiency in software development

  • ObjectiveEnhance technical proficiency and efficiency in software development
  • Key ResultImprove code efficiency by reducing average debugging time by 25%
  • TaskImplement regular peer code reviews to catch errors early
  • TaskProvide training on more advanced debugging tools
  • TaskAdopt test-driven development practices
  • Key ResultComplete four advanced programming courses relevant to job role
  • TaskEnroll in the identified courses
  • TaskIdentify four advanced programming courses relevant to job role
  • TaskConsistently engage in coursework until completion
  • Key ResultImplement at least three new features in the ongoing project, positively impacting user experience
  • TaskIdentify three potential enhancements based on user feedback
  • TaskCode and test the new features thoroughly
  • TaskDeploy updates and collect user feedback

5OKRs to enhance DevOps operations and efficiency

  • ObjectiveEnhance DevOps operations and efficiency
  • Key ResultReduce code deployment downtime by 30% through improved deployment practices
  • TaskImplement continuous integration and deployment systems
  • TaskIncrease automated testing before deployment
  • TaskSimplify deployment procedures
  • Key ResultImprove system uptime by 20% by optimizing automation processes
  • TaskMonitor changes and adjust strategies accordingly
  • TaskEvaluate current system uptime and identify weak points in automation processes
  • TaskDevelop and implement improvements in automation procedures
  • Key ResultAchieve certification in two additional DevOps management tools to broaden technical skills
  • TaskStudy and pass the certification exams
  • TaskResearch and choose two DevOps management tools for certification
  • TaskEnroll in certification courses for the chosen tools

6OKRs to make business travel process fully digital

  • ObjectiveMake business travel process fully digital
  • Key ResultIdentify and list all paper-dependent tasks in business travel by end of week 1
  • TaskSurvey team members about paper-dependent tasks in business travel
  • TaskResearch common paper-dependent tasks in corporate travel
  • TaskCompile list of identified paper-dependent travel tasks by end of week 1
  • Key ResultDesign and implement a digital solution for identified tasks within week 5
  • TaskIdentify specific tasks requiring digital solution during week 5
  • TaskSketch out a basic design for the digital solution
  • TaskBegin implementing the devised digital solution
  • Key ResultAchieve 95% employee adoption of the new digital process in trial phase
  • TaskOffer incentives for early adopters in trial phase
  • TaskConduct informative training sessions on new digital process
  • TaskSeek feedback and troubleshoot issues quickly

7OKRs to achieve higher NPS and CSAT ratings

  • ObjectiveAchieve higher NPS and CSAT ratings
  • Key ResultProvide training for customer service team to improve problem-solving and communication skills
  • TaskSchedule and administer training sessions
  • TaskIdentify the skill gaps among the customer service team members
  • TaskFind or develop a suitable training programme
  • Key ResultImplement a feedback system to address customer concerns proactively
  • TaskTrain staff on handling and implementing feedback
  • TaskDevelop a user-friendly online platform for customer feedback
  • TaskRegularly review and address customer feedback
  • Key ResultIncrease customer satisfaction by 10% through optimizing service processes
  • TaskImplement customer feedback system for service improvement suggestions
  • TaskConduct staff training on customer relations and service efficiency
  • TaskStreamline service processes to minimize customer waiting times

8OKRs to boost academic rigor for improved college readiness

  • ObjectiveBoost academic rigor for improved college readiness
  • Key ResultIntroduce 3 advanced course levels in all major programs by end of period
  • TaskDevelop syllabus for 3 advanced course levels
  • TaskUpdate course catalogs with new information
  • TaskCoordinate with faculties for course implementation
  • Key ResultIncrease student participation in challenging coursework by 30%
  • TaskImplement mentoring programs for challenging coursework
  • TaskIncentivize enrollment in advanced classes
  • TaskPromote benefits of challenging coursework regularly
  • Key ResultEnhance student pass rate in advanced courses by 25%
  • TaskDevelop a comprehensive study guide
  • TaskIncrease student-teacher interaction time
  • TaskImplement frequent, targeted tutoring sessions

9OKRs to optimize ManageEngine for efficient patching and software deployment

  • ObjectiveOptimize ManageEngine for efficient patching and software deployment
  • Key ResultIncrease software deployment success rate on ManageEngine by 30%
  • TaskImplement comprehensive pre-deployment testing procedures
  • TaskConduct regular team training on deployment best practices
  • TaskEnhance error handling and recovery mechanisms
  • Key ResultDecrease patch implementation errors on ManageEngine by 25%
  • TaskImplement comprehensive patch testing before deployment
  • TaskEnhance staff training regarding ManageEngine
  • TaskReview and refine existing patch management processes
  • Key ResultImprove ManageEngine's deployment time by reducing it by 20%
  • TaskImplement automated deployment tools to streamline the process
  • TaskOptimize current scripts for quicker software deployment
  • TaskContinually monitor and fine-tune deployment mechanisms

10OKRs to implement fraud reporting applications for customers

  • ObjectiveImplement fraud reporting applications for customers
  • Key ResultLaunch application and achieve 30% adoption among active customers within one month
  • TaskInitiate a marketing campaign for app awareness
  • TaskOffer attractive incentives for initial app adopters
  • TaskDevelop a user-friendly and appealing app interface
  • Key ResultTest application with 100 users within three weeks of prototype completion
  • TaskFinalize prototype for application testing
  • TaskRecruit 100 users for application testing
  • TaskConduct application testing within three weeks
  • Key ResultDevelop a prototype for the fraud reporting application in two weeks
  • TaskDevelop a functional prototype within the deadline
  • TaskConduct and document initial usability tests
  • TaskOutline necessary features for the fraud reporting app

11OKRs to improve E-commerce Platform and User Experience

  • ObjectiveImprove E-commerce Platform and User Experience
  • Key ResultAchieve a stable uptime of at least 99.9% to ensure seamless access for customers
  • TaskImprove server performance and reliability through regular maintenance and upgrades
  • TaskImplement robust backup systems and monitor data integrity to prevent potential downtime
  • TaskConduct frequent network audits and security checks to identify and resolve vulnerabilities
  • TaskEstablish an efficient incident response plan to promptly address any unforeseen issues or outages
  • Key ResultIncrease website loading speed by 30% to enhance user experience and reduce bounce rate
  • Key ResultDecrease average checkout time by 20% to streamline the purchasing process
  • TaskTrain staff on efficient checkout procedures and customer service skills
  • TaskStreamline payment process by accepting mobile payments and digital wallets
  • TaskOptimize store layout and organize merchandise for easy and quick access
  • TaskImplement self-checkout option to reduce wait time for customers
  • Key ResultImprove mobile responsiveness, resulting in a 15% increase in mobile conversions

12OKRs to enhance overall Identity and Access Management system

  • ObjectiveEnhance overall Identity and Access Management system
  • Key ResultIncrease employee training on access management protocols by 80%
  • TaskAllocate time for employees to complete training
  • TaskImplement mandatory participation in training sessions
  • TaskDevelop detailed access management training sessions
  • Key ResultReduce unauthorized access incidents by 50%
  • TaskConduct regular cybersecurity awareness training
  • TaskImplement two-factor authentication for all system users
  • TaskRegularly audit system access and permissions
  • Key ResultImplement Multi-Factor Authentication for all employees by 70%
  • TaskMigrate 70% of employees across to this new security protocol
  • TaskIdentify all systems requiring enhanced Multi-Factor Authentication security measures
  • TaskConduct training sessions on Multi-Factor Authentication usage

13OKRs to boost client engagement and improve retention rates

  • ObjectiveBoost client engagement and improve retention rates
  • Key ResultEnhance engagement on client quarterly webinars by 30% through targeted content
  • TaskDevelop relatable, industry-specific content for webinar presentations
  • TaskPersonalize webinar invites to boost attendee interest
  • TaskOptimize webinar time based on client availability and preference
  • Key ResultDecrease client churn rate by 10% via improving customer service response time
  • TaskTrain customer service reps for quicker query resolution
  • TaskMonitor and optimize current support response times
  • TaskImplement real-time chat for immediate customer support interactions
  • Key ResultIncrease monthly product usage by 15% by implementing personalisation in user journey
  • TaskImplement personalisation features into the user journey
  • TaskMonitor and analyze user engagement data regularly
  • TaskRun marketing campaigns promoting new personalized features

14OKRs to streamline and improve existing patch management system

  • ObjectiveStreamline and improve existing patch management system
  • Key ResultAutomate 70% of patch deployments by integrating configuration software
  • TaskInitiate software integration with existing systems
  • TaskTest and tweak process until 70% automation is achieved
  • TaskIdentify suitable configuration software for patch deployment automation
  • Key ResultDevelop a patch assessment process to identify vulnerabilities in 100% of systems
  • TaskCatalog all systems requiring patch assessment
  • TaskDevelop a procedure to apply patches regularly
  • TaskImplement a vulnerability detection tool
  • Key ResultReduce patch-related system downtime by 60% with thorough testing procedures
  • TaskRegularly update patch management protocol documentation
  • TaskImplement comprehensive pre-deployment patch testing procedures
  • TaskConduct frequent system performance evaluations

15OKRs to establish a well-structured advisory board

  • ObjectiveEstablish a well-structured advisory board
  • Key ResultConduct inaugural board meeting and establish monthly cadence by week 12
  • TaskEstablish recurring monthly board meeting dates
  • TaskDevelop agenda for the first board meeting
  • TaskSchedule inaugural board meeting before week 12
  • Key ResultDevelop a cyclical agenda covering key focus areas by week 5
  • TaskIdentify key focus areas for the cyclical agenda
  • TaskFinalize and implement the agenda by week 5
  • TaskDraft initial layout of the cyclical agenda
  • Key ResultIdentify and recruit 5 industry experts for board positions by week 8
  • TaskInitiate contact with identified potential candidates
  • TaskResearch potential industry experts for board positions
  • TaskConduct interviews and finalize board member selection

Ad Development Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Ad Development Team OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Ad Development Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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