5 customisable OKR examples for Linkedin
What are Linkedin OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Linkedin to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Linkedin OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Linkedin OKRs examples
You will find in the next section many different Linkedin Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase LinkedIn activity on the company page
Increase LinkedIn activity on the company page
Engage 20% of our followers with the first 5 posts by month 2
Monitor and respond to comments and messages swiftly- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
2. OKRs to boost LinkedIn follower base by 20%
- Boost LinkedIn follower base by 20%
- Collaborate with five influential LinkedIn professionals to expand network visibility
- Identify five influential LinkedIn professionals related to your industry
- Connect and engage with them by commenting on or liking their posts
- Send personalized invitations to collaborate or start a project
- Increase LinkedIn post frequency to five times per week for better engagement
- Assign content creation tasks to team members
- Develop a weekly content calendar outlining five diverse posts
- Analyze engagement and adjust strategy accordingly
- Design and implement two monthly follower acquisition campaigns to attract new followers
- Create corresponding high engaging contents
- Monitor and analyze the results regularly
- Conceptualize target audience and campaign message
3. OKRs to establish a powerful and influential personal brand
- Establish a powerful and influential personal brand
- Increase LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- Secure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- Develop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
4. OKRs to increase Social Media x3
- Triple the growth of our social media
- LinkedIn total impressions 30k per month
- Increase LinkedIn followers to 30K
- Promote content on other social media platforms
- Create an engaging profile and regularly update content
- Connect with relevant professionals and actively engage
- Utilize LinkedIn Ads for targeted campaigns
- Twitter total impressions 15k per month
- Analyze current performance metrics to identify areas of improvement
- Increase follower base to maximize potential reach
- Implement targeted Twitter advertising campaigns
- Optimize content to ensure maximum engagement
5. OKRs to secure suitable employment this summer
- Secure suitable employment this summer
- Arrange for minimum of 2 interviews per week
- Follow up on unanswered interview requests regularly
- Identify and list potential interviewees
- Send out initial contact and interview request emails
- Customize and send out at least 20 job applications weekly
- Update resume to align with desired job roles
- Find and select 20 suitable job vacancies weekly
- Customize and submit applications for selected jobs
- Build network connections, aim to get 50+ LinkedIn relevant connections
- Utilize LinkedIn's 'People You May Know' feature regularly
- Send connection requests to professionals in your industry
- Engage with relevant posts, commenting to initiate conversations
Linkedin OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Linkedin OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Linkedin OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a robust, efficient new financial structure
- OKRs to boost revenue from existing customer base
- OKRs to successfully save money to build an investment fund
- OKRs to implement effective cloud cost management and budget alignment strategies
- OKRs to develop and launch the MVP for a real estate application
- OKRs to elevate overall test coverage across all features
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
1 Create your workspace
2 Build plans in seconds with AI
3Track your progress