3 customisable OKR examples for Landing Page Optimization
What are Landing Page Optimization OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Landing Page Optimization to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Landing Page Optimization OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Landing Page Optimization OKRs examples
We've added many examples of Landing Page Optimization Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
Increase website conversion rate with page optimization and testing
Create at least one new compelling CTA to test, resulting in 25% higher clicks
Increase page clarity with simplified copy, resulting in 15% higher engagement
Increase website traffic by 10% through targeted SEO and paid advertising
Improve landing page load time by 10%
2. OKRs to increase Ad Ranks by Optimizing User Intent Matching
Increase Ad Ranks by Optimizing User Intent Matching
Reduce bounce rate by 20% through landing page optimization and improved user experience
Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
Optimize landing page loading speed by compressing images and enabling browser caching
Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
Analyze landing page design and simplify layout to enhance user navigation
Achieve a conversion rate uplift of 12% by aligning landing page content with user intent
Enhance visual elements and layout of the landing page to improve user experience
Revise landing page headlines and copy to clearly address user needs and desires
Implement A/B testing to evaluate the impact of content adjustments on conversion rate
Conduct a thorough analysis of user intent and behavior on the landing page
Increase click-through rate (CTR) by 10% through compelling ad copy and call-to-action
Improve relevance score of ads by 15% through keyword analysis and optimization
3. OKRs to successfully launch and sell my online course
Successfully launch and sell my online course
Attract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms
Implement targeted paid advertising campaigns on Facebook and Instagram
Engage with followers consistently to build a community and generate leads
Develop high-converting landing page for course by testing 3 design variations
Analyze test results and choose highest-converting design
Implement A/B testing for each design variation
Create three distinct design variations for the landing page
Achieve 100 course sales at full price within the first two weeks of launch
Offer an exclusive bonus for immediate sign-ups
Develop a comprehensive, high-engagement marketing campaign
Utilize both email and social media for marketing
Landing Page Optimization OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Landing Page Optimization OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Landing Page Optimization OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to drive up frequency of customer purchases
OKRs to bolster Finance Department's role in Corporate Social Responsibility (CSR) drives
OKRs to enhance website usability and comply with accessibility standards
OKRs to expand brand reach through innovative marketing practices
OKRs to reduce turnover rate through retention strategies
OKRs to enhance maturity and adoption of lean/scaled Agile delivery practices
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/hi_tabby.abf06789.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/track_tabby.c131e286.png)