OKR template to optimize app store visibility for higher organic downloads
Introduction: Our app has amazing features and capabilities, yet it's not reaching its full potential due to lack of visibility in the app stores. Our mission is to optimize the app store visibility to target our audience more efficiently, increase organic downloads and ultimately grow our user base.
Increase app store visibility for higher organic downloads
Implement at least 2 targeted ASO strategies to improve discoverability
Increase keyword ranking positions to top 20 in relevant categories
Improve average rating to at least 4 stars with a minimum of 100 ratings
Increase app page conversion rate to at least 30% through A/B testing