OKR template to optimize app store visibility for higher organic downloads

Tability Templates · Published 11 months ago

Introduction: Our app has amazing features and capabilities, yet it's not reaching its full potential due to lack of visibility in the app stores. Our mission is to optimize the app store visibility to target our audience more efficiently, increase organic downloads and ultimately grow our user base.
  • ObjectiveIncrease app store visibility for higher organic downloads
  • Key ResultImplement at least 2 targeted ASO strategies to improve discoverability
  • Key ResultIncrease keyword ranking positions to top 20 in relevant categories
  • Key ResultImprove average rating to at least 4 stars with a minimum of 100 ratings
  • Key ResultIncrease app page conversion rate to at least 30% through A/B testing
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