OKR template to achieve product market fit under the Sean Ellis framework

This OKR aims to achieve product market fit based on the Sean Ellis framework. This involves three main objectives: improving customer retention by 20% through several initiatives, securing 100 new weekly active users who have a must-have product experience, and defining and measuring the primary product value metric to reach 75% positive customer ratings.

Increased customer retention will be achieved by improving customer service response times, implementing customer feedback to enhance product features, and developing loyalty programs for repeat customers. These actions will increase the added value provided by the product to the customers, thus promoting retention.

The second objective aims at expanding user base by securing 100 new weekly active users. To do this, the team will foster referrals through an attractive incentive program, improve the user experience through spot-on must-have features, and implement targeted online marketing strategies to reach potential users.

The last objective involves identifying the primary value metric of the product, developing a system to track customer ratings, and implementing strategies to achieve a 75% positive feedback rate from the customer base. This will provide a clear indication of the product's market fit.