OKR template to conduct comprehensive competitive analysis with SEMrush

public-lib · Published 5 months ago

The objective in this OKR is to perform an extensive competitive analysis using SEMrush. The expected outcomes include creating an interactive SEMrush report dashboard for stakeholders, researching the keyword rankings of 10 competitors each week, and taking part in two advanced SEMrush technique training courses. The intent is to improve data-driven decision-making based on competitors' performance.

The key actions or initiatives to achieve the desired outcomes range from learning SEMrush's dashboard creation features, designing a customized report, and preparing a presentation for stakeholders. Furthermore, it includes monitoring competitors' keyword rankings, generating weekly reports of the findings, and identifying the top competitors in the business.

For enhanced learning, the team may study the session materials in advance, register for online training sessions, and designate time blocks to attend them. Each of these actions contributes toward yielding a 100% score on achieving the set OKR.

The OKR pivots around utilizing SEMrush to its fullest potential in delineating competition. The user needs to familiarise themselves with SEMrush's mechanisms to monitor, analyze, and report competitors' performance effectively.
  • ObjectiveObjectiveConduct comprehensive competitive analysis with SEMrush
  • Key ResultKRCreate and present an interactive SEMrush reporting dashboard for stakeholders by week 4
  • TaskLearn to use SEMrush's dashboard creation features
  • TaskDesign and customize a comprehensive SEMrush report
  • TaskPrepare a presentation explaining the dashboard to stakeholders
  • Key ResultKRAnalyze 10 competitors' keyword ranking using SEMrush per week
  • TaskUtilize SEMrush to monitor each competitor's keyword rankings
  • TaskGenerate a weekly report summarizing the findings
  • TaskIdentify the top 10 competitors for your business
  • Key ResultKRAttend two SEMrush training sessions for learning advanced analysing techniques
  • TaskReview session materials in advance for better understanding
  • TaskRegister for two SEMrush training sessions online
  • TaskSchedule time blocks to participate in the sessions
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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