6 customisable OKR examples for Insights
What are Insights OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Insights to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Insights OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Insights OKRs examples
You'll find below a list of Objectives and Key Results templates for Insights. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to explore doctors' insights in prescribing COVID-19 antivirals
Explore doctors' insights in prescribing COVID-19 antivirals
Schedule and conduct 30 semi-structured interviews with physicians by the end of the period
Plan the semi-structured interview guidelines- Identify and list 30 physicians for the interviews
- Arrange and perform the set interviews
- Analyze interview reports to identify three recurring themes within physician responses
- Develop and share a comprehensive report outlining physicians’ prescribing perspectives
- Conduct surveys to gather physicians' prescribing perspectives
- Analyze survey data to develop a comprehensive report
- Distribute the report among relevant stakeholders
2. OKRs to foster customer-centric culture through UX insights
- Foster customer-centric culture through UX insights
- Conduct 3 UX training sessions for all team members achieving 85% attendance
- Send reminders and materials related to training sessions in advance
- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- Implement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- Enhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
3. OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
4. OKRs to gain comprehensive insights about customer needs
- Gain comprehensive insights about customer needs
- Analyze data from 200 survey responses for quantitative insights
- Use software tools to distill quantitative insights
- Identify numerical data for statistical analysis
- Compile and organize all survey responses in a spreadsheet
- Conduct at least 50 individual customer interviews for qualitative understanding
- Develop a questionnaire for qualitative feedback
- Conduct and record individual customer interviews
- Identify a list of 50 customers for interviews
- Develop and present a detailed customer needs report to share insights
- Research and gather data on customer behavior and demands
- Create a compelling presentation detailing customer insights
- Analyze data to identify main customer needs and trends
5. OKRs to secure local channels and gain market insights
- Secure local channels and gain market insights
- Conduct regular market research to gather local market data and information
- Conduct surveys or interviews to gather insights and preferences of local customers
- Identify key competitors and their market share in the local market
- Monitor industry trends and analyze data to identify emerging opportunities in the local market
- Establish partnerships with local stakeholders to enhance channel security
- Collaborate with stakeholders to develop and implement strategies for enhancing channel security
- Identify key local stakeholders with expertise in channel security
- Initiate meetings with stakeholders to discuss potential partnership opportunities
- Increase security measures on local channels to reduce unauthorized access
- Implement two-factor authentication for all user accounts on local channels
- Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
- Regularly update and patch software on local channels to address security vulnerabilities
- Implement data analytics tools to analyze market trends and consumer behavior
- Train and educate the team on how to effectively use the selected data analytics tools
- Research and compare various data analytics tools available in the market
- Determine key metrics and indicators to track market trends and consumer behavior
6. OKRs to improve business decision-making through data-driven insights
- Improve business decision-making through data-driven insights
- Conduct 3 successful data-driven project implementations with positive outcomes
- Execute comprehensive data collection and analysis
- Ensure proper implementation and evaluate results
- Determine measurable objectives for each data-driven project
- Increase data analysis efficiency by 30% using advanced software tools
- Implement and train staff on the selected software tools
- Identify advanced software tools suitable for data analysis
- Regularly monitor and adjust processes for optimal efficiency
- Increase data literacy among 60% of department employees through training sessions
- Identify specific data literacy skills each employee needs
- Schedule regular training sessions focused on data literacy
- Monitor and evaluate employees' progress post-training
Insights OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Insights OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Insights OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement machine learning strategies to cut customer attrition
- OKRs to boost sales performance of KSB pumps and spares
- OKRs to optimize app store visibility for higher organic downloads
- OKRs to position Nordstrom as the ultimate hub for brand discovery
- OKRs to enhance the quality of project rules
- OKRs to cultivate a highly involved and passionate online community
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.