4 customisable OKR examples for Ux Research
What are Ux Research OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Ux Research to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Ux Research OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Ux Research OKRs examples
You will find in the next section many different Ux Research Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to hire top-level Senior UX Researcher
Hire top-level Senior UX Researcher
Screen and shortlist at least 10 suitable candidates by week 4
Launch a comprehensive job ad campaign immediately
Shortlist 10 suitable candidates by week 4
Review all received applications daily
Conduct interviews and make an offer to the selected candidate by week 8
Compile a list of potential interview candidates
Schedule and conduct interviews
Select and make offer to chosen candidate
Define clear job description and requirements for the UX Researcher role by week 2
Detail daily responsibilities and tasks for role
Outline necessary qualifications and skills for UX Researcher role
Include long-term goals and expectations for position
2. OKRs to integrate UX testing insights into decision-making
Improve decision-making with UX testing insights
Increase user satisfaction rating by 10%
Train 3 non-UX team members on conducting and interpreting UX tests
Implement changes based on user feedback in 100% of cases
Conduct 10 user tests for at least 2 features
3. OKRs to successfully launch the e-commerce web app
Successfully launch the e-commerce web app
Develop fully functional MVP by end of next month
Assign development tasks to team members
Outline features and requirements for MVP
Implement, test, and finalize MVP
Beta test the app with 500 users, achieving 90% satisfaction rate
Identify 500 potential users for beta testing
Execute the beta test with the selected users
Analyze feedback to achieve 90% satisfaction rate
Increase user conversion rate to 50% post-launch
Implement targeted remarketing campaigns to engage potential users
Conduct usability tests to identify potential conversion barriers
Optimize website performance for a seamless user experience
4. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
Improve product-market fit by leveraging customer research and user feedback
Measure the impact of the improvements on product-market fit by tracking user metrics
Conduct in-depth interviews with 50 potential and existing customers
Implement the top 3 product improvements within 3 weeks
Analyze user feedback and identify the top 3 product improvements
Ux Research OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Ux Research OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ux Research OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
OKRs to acquire proficiency in business analysis as a beginner
OKRs to gain comprehensive understanding of Behavior Driven Development (BDD)
OKRs to consistently publish high-quality content aligned with audience needs
OKRs to secure suitable employment this summer
OKRs to increase sales of our branded products to achieve 60% of total sales
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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