15 customisable OKR examples for Market Research

What are Market Research OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Research to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Market Research OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Market Research OKRs examples

We've added many examples of Market Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to secure local channels and gain market insights

  • ObjectiveSecure local channels and gain market insights
  • Key ResultConduct regular market research to gather local market data and information
  • TaskConduct surveys or interviews to gather insights and preferences of local customers
  • TaskIdentify key competitors and their market share in the local market
  • TaskMonitor industry trends and analyze data to identify emerging opportunities in the local market
  • Key ResultEstablish partnerships with local stakeholders to enhance channel security
  • TaskCollaborate with stakeholders to develop and implement strategies for enhancing channel security
  • TaskIdentify key local stakeholders with expertise in channel security
  • TaskInitiate meetings with stakeholders to discuss potential partnership opportunities
  • Key ResultIncrease security measures on local channels to reduce unauthorized access
  • TaskImplement two-factor authentication for all user accounts on local channels
  • TaskConduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
  • TaskRegularly update and patch software on local channels to address security vulnerabilities
  • Key ResultImplement data analytics tools to analyze market trends and consumer behavior
  • TaskTrain and educate the team on how to effectively use the selected data analytics tools
  • TaskResearch and compare various data analytics tools available in the market
  • TaskDetermine key metrics and indicators to track market trends and consumer behavior

2. OKR to identify and assess AI tools available in the market

  • ObjectiveIdentify and assess AI tools available in the market
  • Key ResultEvaluate 10 potential AI tools against predefined criteria by the end of Q2
  • TaskResearch and select 10 AI tools for review
  • TaskAssign scores to each tool based on criteria
  • TaskDefine specific criteria for evaluation
  • Key ResultCompile a detailed report illustrating the pros and cons of each examined tool
  • TaskIdentify and examine each tool's features
  • TaskCompile detailed comparison report
  • TaskAnalyze pros and cons of each tool
  • Key ResultConduct 20 market interviews to determine popular AI tools amongst industry experts
  • TaskDraft comprehensive, insightful interview questions
  • TaskConduct, record and analyze the interviews
  • TaskIdentify and target 20 industry experts in AI

3. OKR to increase AliExpress purchases

  • ObjectiveIncrease AliExpress purchases
  • Key ResultResearch trending products weekly
  • TaskBrowse popular e-commerce sites for current top-selling items
  • TaskAnalyze Google Trends data for rising product searches
  • TaskFollow relevant industry influencers and note product recommendations
  • Key ResultPlace orders for at least 5 items per week
  • TaskReview product availability and pricing from suppliers
  • TaskSubmit at least 5 orders to suppliers each week
  • TaskCompile a list of desired products for purchase weekly
  • Key ResultTrack delivery times and customer satisfaction
  • TaskSet up a system to record and monitor delivery times
  • TaskAnalyze collected data and develop improvement strategies
  • TaskCreate customer satisfaction surveys after product delivery

4. OKR to increase online community subscriptions for startups

  • ObjectiveIncrease online community subscriptions for startups
  • Key ResultAchieve a 20% increase in the overall number of startups subscribed
  • TaskOffer incentives or discounts to existing customers for referring new startups to subscribe
  • TaskImprove and optimize the onboarding process to increase conversion rates for new subscriptions
  • TaskDevelop and implement targeted marketing campaigns to attract new startup subscribers
  • TaskConduct market research to identify potential target audience for startup subscriptions
  • Key ResultIncrease user engagement by 15% to encourage startups to stay subscribed
  • TaskImprove onboarding experience with a guided tutorial showcasing key features
  • TaskProvide regular surveys or feedback forms to gather insights on user needs and preferences
  • TaskSend personalized emails with helpful tips and success stories to inspire startups
  • TaskCreate an online community for startups to share experiences and network with peers
  • Key ResultGenerate 50% more leads through targeted marketing campaigns
  • TaskImplement lead nurturing campaigns using email marketing automation to engage and convert leads
  • TaskOptimize landing pages with clear call-to-actions and forms to capture leads effectively
  • TaskIdentify target audience demographics and develop personalized marketing messages for each segment
  • TaskAnalyze campaign performance data regularly to identify areas of improvement and adjust strategies
  • Key ResultImprove website conversion rate by 10% to attract more startups
  • TaskUtilize remarketing strategies to re-engage with potential startup customers and drive conversions
  • TaskImplement A/B testing for different call-to-action buttons and optimize based on performance
  • TaskOptimize landing page design and content to increase user engagement and conversion
  • TaskEnhance website loading speed to reduce bounce rate and improve user experience

5. OKR to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • Key ResultConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • Key ResultResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • Key ResultDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

6. OKR to boost customer base and broaden our market influence

  • ObjectiveBoost customer base and broaden our market influence
  • Key ResultAchieve a conversion rate of 15% from new marketing campaigns
  • TaskConstruct engaging, persuasive call-to-actions in marketing materials
  • TaskTrack, analyze, and optimize campaign performance regularly
  • TaskImplement targeted marketing techniques towards specific customer profiles
  • Key ResultPenetrate two new potential markets to extend our market footprint
  • TaskDevelop targeted marketing strategies for these markets
  • TaskImplement marketing strategies and measure results
  • TaskIdentify two potential markets compatible with our product
  • Key ResultSecure 20% more new customers than last quarter
  • TaskImprove customer service to boost positive referrals
  • TaskDevelop strategic marketing campaigns targeting potential customers
  • TaskOptimize digital platforms for better lead generation

7. OKR to enhance product-market fit by conducting customer research and implementing user feedback

  • ObjectiveImprove product-market fit by leveraging customer research and user feedback
  • Key ResultMeasure the impact of the improvements on product-market fit by tracking user metrics
  • Key ResultConduct in-depth interviews with 50 potential and existing customers
  • Key ResultImplement the top 3 product improvements within 3 weeks
  • Key ResultAnalyze user feedback and identify the top 3 product improvements

8. OKR to increase outsourcing sales performance

  • ObjectiveIncrease outsourcing sales performance
  • Key ResultReduce the average sales cycle time for outsourcing deals by 20%
  • TaskConduct regular training sessions to enhance negotiation skills and close deals more efficiently
  • TaskImprove efficiency by implementing automation tools and standardized templates for contract and proposal preparation
  • TaskStreamline communication channels and establish clear guidelines to expedite decision-making processes
  • TaskAnalyze and optimize the sales pipeline by identifying bottlenecks and removing unnecessary steps
  • Key ResultAchieve a 10% increase in the number of new outsourcing clients acquired
  • TaskEnhance online presence through search engine optimization and increased social media engagement
  • TaskProvide exceptional customer service to existing clients to encourage referrals and positive reviews
  • TaskOffer discounted introductory rates or incentives to attract new outsourcing clients
  • TaskImplement targeted digital marketing campaigns to reach potential outsourcing clients
  • Key ResultImprove customer satisfaction ratings for outsourcing services to 90%
  • TaskContinuously review and refine processes to streamline operations and exceed customer expectations
  • TaskConduct customer satisfaction surveys regularly to gather feedback and identify areas for improvement
  • TaskImplement a robust training program for outsourcing service agents to enhance their skills
  • TaskEstablish clear communication channels and respond promptly to customer inquiries and concerns
  • Key ResultIncrease the average value of each outsourcing contract by 15%
  • TaskAnalyze past successful outsourcing contracts to identify factors that contribute to higher values
  • TaskTrain sales team on effectively communicating the value proposition of higher value outsourcing contracts
  • TaskDevelop targeted marketing campaigns highlighting the added value and benefits of outsourcing services
  • TaskConduct market research to identify areas where higher value outsourcing contracts are prevalent

9. OKR to maximize self-service options for private customers

  • ObjectiveMaximize self-service options for private customers
  • Key ResultLaunch 3 new intuitive self-service features by the end of the quarter
  • TaskDevelop and test these self-service features thoroughly
  • TaskIdentify potential features through market research and user feedback
  • TaskEfficiently integrate and deploy new features into the system
  • Key ResultAchieve 25% customer usage of these new self-service features
  • TaskImplement a marketing campaign highlighting feature benefits
  • TaskDevelop engaging tutorials on utilizing new self-service features
  • TaskConduct user experience surveys to uncover usage barriers
  • Key ResultReduce customer support queries by 15% through increased self-service utilization
  • TaskImplement comprehensive FAQ section on the website
  • TaskImplement a robust chatbot for common queries
  • TaskDevelop easy-to-understand user manuals

10. OKR to deepen understanding of audience content preferences

  • ObjectiveDeepen understanding of audience content preferences
  • Key ResultAnalyze data and summarize top 3 content preferences by month-end
  • TaskCompile analysis results into a summary report
  • TaskAcquire relevant content data for analysis
  • TaskAnalyze data to identify top 3 content preferences
  • Key ResultConduct 3 audience surveys with at least 500 respondents each
  • TaskDesign comprehensive, engaging surveys for audience data collection
  • TaskDistribute surveys to at least 1500 potential respondents
  • TaskAnalyze and compile the survey responses data
  • Key ResultIncrease audience engagement by 20% through optimized content strategy
  • TaskDevelop a comprehensive content strategy to boost engagement and interaction
  • TaskAnalyze current content to identify areas for improvement and optimization
  • TaskTest and implement new content formats to increase audience engagement

11. OKR to develop a functional and user-friendly MVP

  • ObjectiveDevelop a functional and user-friendly MVP
  • Key ResultRelease MVP to a test group and achieve more than 85% satisfaction rate
  • TaskIdentify and organize a comprehensive, relevant test group
  • TaskDevelop a fully functional MVP for the specified product
  • TaskImplement feedback collection and satisfaction measurement tools
  • Key ResultIdentify and prioritize the top 3 key features by interviewing 20 potential users
  • TaskConduct interviews with 20 potential users
  • TaskPrepare interview questions targeting potential key features
  • TaskAnalyze responses to determine top 3 features
  • Key ResultSecure commitment from a technical developer or agency for MVP development
  • TaskFinalize and sign official commitment agreement
  • TaskPresent project details and expectations to potential developer
  • TaskIdentify potential technical developers or agencies

12. OKR to increase Atlassian partnership conditions by region

  • ObjectiveIncrease Atlassian partnership conditions by region
  • Key ResultAchieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
  • TaskImplement action plans to address client feedback and improve customer satisfaction scores
  • TaskConduct customer satisfaction surveys with Atlassian partnership clients in each region
  • TaskAnalyze survey results to identify areas for improvement and develop action plans
  • TaskMonitor and track customer satisfaction ratings regularly to ensure continuous improvement
  • Key ResultImprove partner enablement resources utilization rate by 20%
  • Key ResultIncrease revenue generated through Atlassian partnerships in each region by 10%
  • TaskConduct market research to identify potential untapped regions for Atlassian partnerships
  • TaskDevelop a targeted marketing strategy to attract new partners and expand reach
  • TaskStrengthen relationship with existing partners through regular communication and collaboration
  • TaskOffer incentives and discounts to encourage partners to increase sales and revenue
  • Key ResultIncrease the number of Atlassian partners in each region by 15%
  • TaskProvide incentives and benefits for current partners to refer new partners
  • TaskCollaborate with local business associations to identify and onboard potential Atlassian partners
  • TaskEnhance the partner onboarding process to facilitate easy and quick registration
  • TaskImprove marketing campaigns to attract new potential Atlassian partners in each region

13. OKR to boost global visibility of our brand

  • ObjectiveBoost global visibility of our brand
  • Key ResultEstablish partnerships with 5 internationally recognized influencers
  • TaskIdentify influencers that align with our brand and products
  • TaskInitiate communication and negotiate terms of partnerships
  • TaskDraft personalized proposals for partnership collaborations
  • Key ResultGain presence in 3 untapped foreign markets
  • TaskExecute marketing campaigns to promote brand awareness
  • TaskIdentify potential foreign markets through market research
  • TaskDevelop a market entry strategy for each location
  • Key ResultIncrease social media followers by 30% across all platforms
  • TaskCollaborate with industry influencers and peers
  • TaskPromote social media profiles offline and online
  • TaskCreate and share engaging content regularly

14. OKR to launch machine learning product on website

  • ObjectiveLaunch machine learning product on website
  • Key ResultGenerate at least 100 sign-ups for the machine learning product through website registration
  • TaskCollaborate with influencers or industry experts to promote the machine learning product
  • TaskImplement targeted online advertising campaigns to drive traffic to the website
  • TaskOptimize website registration page to increase conversion rate
  • TaskRun referral programs and offer incentives to encourage users to refer others
  • Key ResultGenerate a revenue of $50,000 from sales of the machine learning product
  • TaskImplement effective online advertising and social media campaigns to reach potential customers
  • TaskIdentify target market and create a comprehensive marketing strategy for machine learning product
  • TaskTrain sales team and provide them with necessary resources to effectively promote machine learning product
  • TaskConduct market research to determine competitive pricing and set optimal price point
  • Key ResultIncrease website traffic by 20% through targeted marketing campaigns
  • TaskOptimize website content with relevant keywords to improve organic search rankings
  • TaskConduct extensive keyword research to identify high-performing search terms
  • TaskDevelop and implement targeted advertising campaigns on social media platforms
  • TaskCollaborate with industry influencers to gain exposure and drive traffic to the website
  • Key ResultAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize actions
  • TaskContinuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
  • TaskImplement changes and improvements based on user feedback to enhance customer satisfaction
  • TaskDevelop and distribute user feedback surveys to gather customer satisfaction ratings

15. OKR to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • Key ResultEnhance customer retention rate for the new product by 15%
  • Key ResultAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • Key ResultGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • Key ResultIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

Best practices for managing your Market Research OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Market Research OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Market Research OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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