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10 OKR examples for Market Research

What are Market Research OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Research to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Market Research OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Market Research OKRs examples

We've added many examples of Market Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to secure local channels and gain market insights

  • ObjectiveSecure local channels and gain market insights
  • KRConduct regular market research to gather local market data and information
  • TaskConduct surveys or interviews to gather insights and preferences of local customers
  • TaskIdentify key competitors and their market share in the local market
  • TaskMonitor industry trends and analyze data to identify emerging opportunities in the local market
  • KREstablish partnerships with local stakeholders to enhance channel security
  • TaskCollaborate with stakeholders to develop and implement strategies for enhancing channel security
  • TaskIdentify key local stakeholders with expertise in channel security
  • TaskInitiate meetings with stakeholders to discuss potential partnership opportunities
  • KRIncrease security measures on local channels to reduce unauthorized access
  • TaskImplement two-factor authentication for all user accounts on local channels
  • TaskConduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
  • TaskRegularly update and patch software on local channels to address security vulnerabilities
  • KRImplement data analytics tools to analyze market trends and consumer behavior
  • TaskTrain and educate the team on how to effectively use the selected data analytics tools
  • TaskResearch and compare various data analytics tools available in the market
  • TaskDetermine key metrics and indicators to track market trends and consumer behavior
Tability

2OKRs to identify the top FP&A software in the market

  • ObjectiveIdentify the top FP&A software in the market
  • KRResearch and list down at least 20 various FP&A software options by week 3
  • TaskCompile and review a list of at least 20 options
  • TaskConduct online research for potential software options
  • TaskIdentify criteria for FP&A software options
  • KRCompare all FP&A software elements for features, cost, and user reviews by week 6
  • TaskCompile a list of all FP&A software elements
  • TaskAnalyze user reviews for each software
  • TaskEvaluate each software for features and cost
  • KRSelect and present the top 3 FP&A software based on the analysis by week 9
  • TaskAnalyze software based on selected criteria
  • TaskResearch various FP&A software options
  • TaskPrepare presentation for top three choices

3OKRs to identify and assess AI tools available in the market

  • ObjectiveIdentify and assess AI tools available in the market
  • KREvaluate 10 potential AI tools against predefined criteria by the end of Q2
  • TaskResearch and select 10 AI tools for review
  • TaskAssign scores to each tool based on criteria
  • TaskDefine specific criteria for evaluation
  • KRCompile a detailed report illustrating the pros and cons of each examined tool
  • TaskIdentify and examine each tool's features
  • TaskCompile detailed comparison report
  • TaskAnalyze pros and cons of each tool
  • KRConduct 20 market interviews to determine popular AI tools amongst industry experts
  • TaskDraft comprehensive, insightful interview questions
  • TaskConduct, record and analyze the interviews
  • TaskIdentify and target 20 industry experts in AI

4OKRs to acquire comprehensive understanding of various companies' missions

  • ObjectiveAcquire comprehensive understanding of various companies' missions
  • KRRead and analyze mission statements from 50 different industries each week
  • TaskObtain mission statements from each industry
  • TaskCompile a list of 50 different industries
  • TaskSchedule weekly sessions to read and analyze statements
  • KRConduct four in-depth case studies on companies with unique missions monthly
  • TaskIdentify four companies with unique missions
  • TaskResearch company background and specifics
  • TaskCompile findings into comprehensive case studies
  • KRParticipate in two webinars or relevant industry events every month
  • TaskSchedule and register for two relevant events
  • TaskAttend and actively participate in webinars/events
  • TaskResearch upcoming webinars or industry events in your field

5OKRs to enhance understanding of royalty structures in business contexts

  • ObjectiveEnhance understanding of royalty structures in business contexts
  • KRInterview 3 professionals in the field of royalties in businesses
  • TaskDraft relevant interview questions tailored for each professional
  • TaskIdentify three professionals in the royalties business field
  • TaskSchedule and conduct the three interviews
  • KRRead and summarise 5 books related to business royalties
  • TaskWrite a concise summary for each book
  • TaskSelect and procure 5 relevant books about business royalties
  • TaskCarefully read and interpret each book
  • KRDevelop and present a detailed report on the role of royalties in business
  • TaskPrepare a presentation highlighting report findings
  • TaskResearch the significance and mechanism of royalties in business
  • TaskCompile gathered data into a comprehensive report

6OKRs to craft a compelling and successful business case

  • ObjectiveCraft a compelling and successful business case
  • KRConduct detailed market and competitor analysis by end of Week 4
  • TaskAnalyze market trends and customer preferences
  • TaskGather data on competitor strategy and performance
  • TaskIdentify key competitors in the market
  • KRGather and incorporate feedback from 5 industry experts by end of Week 12
  • TaskCollect and analyze received feedback
  • TaskImplement relevant feedback into operations
  • TaskIdentify and reach out to 5 industry experts for feedback
  • KRDevelop a clear, attainable business case prototype by end of Week 8
  • TaskReview and finalize the prototype by end of Week 8
  • TaskAssemble these elements into a clear structure
  • TaskIdentify key elements of the business case prototype

7OKRs to maximize audience engagement with the Collection through co-design

  • ObjectiveMaximize audience engagement with the Collection through co-design
  • KRAchieve a 25% increase in daily engagement rates by the Collection's audience
  • TaskImplement interactive features to promote visitor participation
  • TaskIncrease promotional efforts across multiple channels
  • TaskPersonalize visitor experiences using data-driven insights
  • KRSecure positive feedback from 50% of audience on the new co-designs
  • TaskRegularly review and incorporate feedback into designs
  • TaskImplement user-friendly feedback form in co-design presentations
  • TaskRequest audience to fill out feedback form post-event
  • KRDevelop and implement 3 new co-designed interactive features for the Collection
  • TaskImplement, test, and refine the newly developed interactive features
  • TaskIdentify possible interactive features through market research and user feedback
  • TaskDesign and develop 3 new interactive features with user involvement

8OKRs to launch a high-performing ecommerce dashboard for the UK market

  • ObjectiveLaunch a high-performing ecommerce dashboard for the UK market
  • KRAssemble an agile team with relevant expertise by week 2
  • TaskInterview potential team members assessing their agility
  • TaskIdentify required skills and expertise for the team
  • TaskSelect and onboard team members by week 2
  • KRComplete comprehensive market research and data analysis within the first month
  • TaskDraft and refine comprehensive research report
  • TaskIdentify target market and key competitors
  • TaskGather, analyze and interpret relevant data
  • KRExecute a successful beta test with 90% positive user experience by the end of week 6
  • TaskEstablish clear, measurable success criteria for user experience
  • TaskMonitor feedback, iterations and improvements closely
  • TaskBeta-release software to a diverse group of testers
Tability

9OKRs to capture new tech trends in education and learning

  • ObjectiveCapture new tech trends in education and learning
  • KRPublish 5 articles analyzing the impact of these trends in relevant education forums
  • TaskWrite 5 detailed articles on analyzed trends
  • TaskIdentify and post articles on relevant education forums
  • TaskResearch and analyze 5 current trends in education
  • KRAttend two industry related, reputable webinars or conferences monthly
  • TaskResearch and note down industry-related, reputable webinars or conferences
  • TaskAttend and participate in selected events
  • TaskRegister for chosen webinars or conferences
  • KRIdentify and document 15 emerging tech trends in education by end of quarter
  • TaskDocument each tech trend in detail
  • TaskAnalyze and shortlist 15 emerging tech trends
  • TaskResearch current trends in educational technology field

10OKRs to increase AliExpress purchases

  • ObjectiveIncrease AliExpress purchases
  • KRResearch trending products weekly
  • TaskBrowse popular e-commerce sites for current top-selling items
  • TaskAnalyze Google Trends data for rising product searches
  • TaskFollow relevant industry influencers and note product recommendations
  • KRPlace orders for at least 5 items per week
  • TaskReview product availability and pricing from suppliers
  • TaskSubmit at least 5 orders to suppliers each week
  • TaskCompile a list of desired products for purchase weekly
  • KRTrack delivery times and customer satisfaction
  • TaskSet up a system to record and monitor delivery times
  • TaskAnalyze collected data and develop improvement strategies
  • TaskCreate customer satisfaction surveys after product delivery

Market Research OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Market Research OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Market Research OKR templates

We have more templates to help you draft your team goals and OKRs.