15 customisable OKR examples for Market Research
What are Market Research OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Research to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Market Research OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Market Research OKRs examples
We've added many examples of Market Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to secure local channels and gain market insights
Secure local channels and gain market insights
Conduct regular market research to gather local market data and information
Conduct surveys or interviews to gather insights and preferences of local customers
Identify key competitors and their market share in the local market
Monitor industry trends and analyze data to identify emerging opportunities in the local market
Establish partnerships with local stakeholders to enhance channel security
Collaborate with stakeholders to develop and implement strategies for enhancing channel security
Identify key local stakeholders with expertise in channel security
Initiate meetings with stakeholders to discuss potential partnership opportunities
Increase security measures on local channels to reduce unauthorized access
Implement two-factor authentication for all user accounts on local channels
Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
Regularly update and patch software on local channels to address security vulnerabilities
Implement data analytics tools to analyze market trends and consumer behavior
Train and educate the team on how to effectively use the selected data analytics tools
Research and compare various data analytics tools available in the market
Determine key metrics and indicators to track market trends and consumer behavior
2. OKRs to identify and assess AI tools available in the market
Identify and assess AI tools available in the market
Evaluate 10 potential AI tools against predefined criteria by the end of Q2
Research and select 10 AI tools for review
Assign scores to each tool based on criteria
Define specific criteria for evaluation
Compile a detailed report illustrating the pros and cons of each examined tool
Identify and examine each tool's features
Compile detailed comparison report
Analyze pros and cons of each tool
Conduct 20 market interviews to determine popular AI tools amongst industry experts
Draft comprehensive, insightful interview questions
Conduct, record and analyze the interviews
Identify and target 20 industry experts in AI
3. OKRs to craft a compelling and successful business case
Craft a compelling and successful business case
Conduct detailed market and competitor analysis by end of Week 4
Analyze market trends and customer preferences
Gather data on competitor strategy and performance
Identify key competitors in the market
Gather and incorporate feedback from 5 industry experts by end of Week 12
Collect and analyze received feedback
Implement relevant feedback into operations
Identify and reach out to 5 industry experts for feedback
Develop a clear, attainable business case prototype by end of Week 8
Review and finalize the prototype by end of Week 8
Assemble these elements into a clear structure
Identify key elements of the business case prototype
4. OKRs to launch a high-performing ecommerce dashboard for the UK market
Launch a high-performing ecommerce dashboard for the UK market
Assemble an agile team with relevant expertise by week 2
Interview potential team members assessing their agility
Identify required skills and expertise for the team
Select and onboard team members by week 2
Complete comprehensive market research and data analysis within the first month
Draft and refine comprehensive research report
Identify target market and key competitors
Gather, analyze and interpret relevant data
Execute a successful beta test with 90% positive user experience by the end of week 6
Establish clear, measurable success criteria for user experience
Monitor feedback, iterations and improvements closely
Beta-release software to a diverse group of testers
5. OKRs to capture new tech trends in education and learning
Capture new tech trends in education and learning
Publish 5 articles analyzing the impact of these trends in relevant education forums
Write 5 detailed articles on analyzed trends
Identify and post articles on relevant education forums
Research and analyze 5 current trends in education
Attend two industry related, reputable webinars or conferences monthly
Research and note down industry-related, reputable webinars or conferences
Attend and participate in selected events
Register for chosen webinars or conferences
Identify and document 15 emerging tech trends in education by end of quarter
Document each tech trend in detail
Analyze and shortlist 15 emerging tech trends
Research current trends in educational technology field
6. OKRs to increase AliExpress purchases
Increase AliExpress purchases
Research trending products weekly
Browse popular e-commerce sites for current top-selling items
Analyze Google Trends data for rising product searches
Follow relevant industry influencers and note product recommendations
Place orders for at least 5 items per week
Review product availability and pricing from suppliers
Submit at least 5 orders to suppliers each week
Compile a list of desired products for purchase weekly
Track delivery times and customer satisfaction
Set up a system to record and monitor delivery times
Analyze collected data and develop improvement strategies
Create customer satisfaction surveys after product delivery
7. OKRs to increase online community subscriptions for startups
Increase online community subscriptions for startups
Achieve a 20% increase in the overall number of startups subscribed
Offer incentives or discounts to existing customers for referring new startups to subscribe
Improve and optimize the onboarding process to increase conversion rates for new subscriptions
Develop and implement targeted marketing campaigns to attract new startup subscribers
Conduct market research to identify potential target audience for startup subscriptions
Increase user engagement by 15% to encourage startups to stay subscribed
Improve onboarding experience with a guided tutorial showcasing key features
Provide regular surveys or feedback forms to gather insights on user needs and preferences
Send personalized emails with helpful tips and success stories to inspire startups
Create an online community for startups to share experiences and network with peers
Generate 50% more leads through targeted marketing campaigns
Implement lead nurturing campaigns using email marketing automation to engage and convert leads
Optimize landing pages with clear call-to-actions and forms to capture leads effectively
Identify target audience demographics and develop personalized marketing messages for each segment
Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
Improve website conversion rate by 10% to attract more startups
Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
Implement A/B testing for different call-to-action buttons and optimize based on performance
Optimize landing page design and content to increase user engagement and conversion
Enhance website loading speed to reduce bounce rate and improve user experience
8. OKRs to identify and assess new growth opportunities
Identify and assess new growth opportunities
Conduct detailed feasibility studies for identified opportunities to determine viability
Evaluate viability based on research outcomes
Identify opportunities for feasibility study
Perform detailed review of business prospects
Research and pinpoint 10 potential new market areas for business expansion
Analyse findings to determine viability for business expansion
Identify sectors and industries where our business can potentially expand
Conduct detailed market research on the 10 identified areas
Develop and present 5 comprehensive business proposals for promising opportunities
Develop comprehensive proposals for each opportunity
Prepare presentations for each business proposal
Identify 5 promising business opportunities for proposal
9. OKRs to boost customer base and broaden our market influence
Boost customer base and broaden our market influence
Achieve a conversion rate of 15% from new marketing campaigns
Construct engaging, persuasive call-to-actions in marketing materials
Track, analyze, and optimize campaign performance regularly
Implement targeted marketing techniques towards specific customer profiles
Penetrate two new potential markets to extend our market footprint
Develop targeted marketing strategies for these markets
Implement marketing strategies and measure results
Identify two potential markets compatible with our product
Secure 20% more new customers than last quarter
Improve customer service to boost positive referrals
Develop strategic marketing campaigns targeting potential customers
Optimize digital platforms for better lead generation
10. OKRs to effectively scale up our operations
Effectively scale up our operations
Increase production efficiency by 30%
Train staff in lean manufacturing techniques
Implement automation in repetitive production processes
Regularly maintain and upgrade production machinery
Upskill 30% of staff for specialized roles
Evaluate staff for relevant existing skills or interest
Identify key specialized roles in need of personnel
Implement comprehensive training programs for chosen roles
Expand market operations into 2 new regions
Conduct a thorough market research in the two new regions
Establish local partnerships for smooth operations
Develop a region-specific marketing strategy
11. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
Improve product-market fit by leveraging customer research and user feedback
Measure the impact of the improvements on product-market fit by tracking user metrics
Conduct in-depth interviews with 50 potential and existing customers
Implement the top 3 product improvements within 3 weeks
Analyze user feedback and identify the top 3 product improvements
12. OKRs to boost sales figures utilizing CAIS distribution team
Boost sales figures utilizing CAIS distribution team
Increase average sales per team member by at least 15%
Set up performance incentives for higher sales
Implement regular sales training programs for team members
Monitor and share individual sales performance regularly
Secure 10 new high-value clients through strategic distribution efforts
Launch a personalized, strategic outreach and follow-up process
Develop targeted marketing materials for these potential clients
Identify potential high-value clients based on our market research
Achieve a 10% reduction in sales cycle time for major accounts
Implement training on efficient sales strategies for major accounts
Enhance communication with key clients to expedite decisions
Analyze previous deals to identify common delays or inefficiencies
13. OKRs to increase outsourcing sales performance
Increase outsourcing sales performance
Reduce the average sales cycle time for outsourcing deals by 20%
Conduct regular training sessions to enhance negotiation skills and close deals more efficiently
Improve efficiency by implementing automation tools and standardized templates for contract and proposal preparation
Streamline communication channels and establish clear guidelines to expedite decision-making processes
Analyze and optimize the sales pipeline by identifying bottlenecks and removing unnecessary steps
Achieve a 10% increase in the number of new outsourcing clients acquired
Enhance online presence through search engine optimization and increased social media engagement
Provide exceptional customer service to existing clients to encourage referrals and positive reviews
Offer discounted introductory rates or incentives to attract new outsourcing clients
Implement targeted digital marketing campaigns to reach potential outsourcing clients
Improve customer satisfaction ratings for outsourcing services to 90%
Continuously review and refine processes to streamline operations and exceed customer expectations
Conduct customer satisfaction surveys regularly to gather feedback and identify areas for improvement
Implement a robust training program for outsourcing service agents to enhance their skills
Establish clear communication channels and respond promptly to customer inquiries and concerns
Increase the average value of each outsourcing contract by 15%
Analyze past successful outsourcing contracts to identify factors that contribute to higher values
Train sales team on effectively communicating the value proposition of higher value outsourcing contracts
Develop targeted marketing campaigns highlighting the added value and benefits of outsourcing services
Conduct market research to identify areas where higher value outsourcing contracts are prevalent
14. OKRs to maximize self-service options for private customers
Maximize self-service options for private customers
Launch 3 new intuitive self-service features by the end of the quarter
Develop and test these self-service features thoroughly
Identify potential features through market research and user feedback
Efficiently integrate and deploy new features into the system
Achieve 25% customer usage of these new self-service features
Implement a marketing campaign highlighting feature benefits
Develop engaging tutorials on utilizing new self-service features
Conduct user experience surveys to uncover usage barriers
Reduce customer support queries by 15% through increased self-service utilization
Implement comprehensive FAQ section on the website
Implement a robust chatbot for common queries
Develop easy-to-understand user manuals
15. OKRs to deepen understanding of audience content preferences
Deepen understanding of audience content preferences
Analyze data and summarize top 3 content preferences by month-end
Compile analysis results into a summary report
Acquire relevant content data for analysis
Analyze data to identify top 3 content preferences
Conduct 3 audience surveys with at least 500 respondents each
Design comprehensive, engaging surveys for audience data collection
Distribute surveys to at least 1500 potential respondents
Analyze and compile the survey responses data
Increase audience engagement by 20% through optimized content strategy
Develop a comprehensive content strategy to boost engagement and interaction
Analyze current content to identify areas for improvement and optimization
Test and implement new content formats to increase audience engagement
Market Research OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Market Research OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Research OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve compliance with industry standards and regulations
OKRs to enhance application security knowledge and awareness among teams
OKRs to enhance efficiency and effectiveness of customer service
OKRs to improve writing skills
OKRs to increase app downloads by 25%
OKRs to enhance customer-centric approach in service delivery
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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