15 customisable OKR examples for Customer Growth
What are Customer Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Customer Growth OKRs examples
You will find in the next section many different Customer Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance account growth and customer retention
Enhance account growth and customer retention
Increase customer base by 20% by introducing two new promotion strategies
Develop, and finalize plans for two strategic promotions
Track and analyze the promotion's response rates
Implement the promotions across all pertinent channels
Invigorate account activity by 15% through the implementation of new user engagement tactics
Develop new features to enhance user engagement on platform
Initiate user-focused campaigns promoting platform usage
Implement a reward system to stimulate account activity
Achieve a 10% reduction in customer churn through improved product offerings
Analyze customer feedback to identify issues with current offerings
Develop improved, competitive product or service features
Implement targeted marketing campaign for revamped offerings
2. OKRs to increase business growth and client retention
Increase business growth and client retention
Increase quarterly revenue by 20% through cross-selling and up-selling strategies
Monitor and optimize sales data weekly
Develop and implement targeted marketing campaigns
Train staff in effective cross-selling and up-selling techniques
Boost customer base by 15% through intensive marketing and customer referral program
Launch a lucrative customer referral program
Develop and implement an intensive marketing strategy
Regularly track and measure customer growth
Achieve a 90% customer retention rate by optimizing customer service and support
Set up a customer loyalty rewards program
Organize regular training for customer service staff
Implement a multi-channel customer support system
3. OKRs to boost the total active customer base
Boost the total active customer base
Decrease customer churn rate by 15% compared to last quarter
Improve customer service response times
Analyze feedback to improve product/service quality
Implement a customer loyalty program with rewards
Convert 30% of trial users into active paying customers within the quarter
Implement a personalized email marketing campaign for trial users
Offer specialized discount packages for converting trial users
Enhance customer service support during trial period
Achieve 20% increase in daily active customer engagement by end of quarter
Roll out a new loyalty rewards program
Implement weekly email newsletters highlighting new products or features
Increase online advertisement budget to expand reach
4. OKRs to boost customer loyalty and revenue through increased site traffic
Boost customer loyalty and revenue through increased site traffic
Drive a 10% increase in weekly website visitors
Increase social media promotion of website content
Initiate a targeted pay-per-click advertising campaign
Implement a robust SEO strategy to improve search engine rankings
Achieve a 5% month-on-month growth in customer retention rates
Improve customer service response times
Implement a customer loyalty reward system
Introduce personalized marketing campaigns
Secure a monthly net income growth of 5%
Implement strategies to improve product sales
Reduce unnecessary expenses to increase overall profit
Optimize pricing based on market trends
5. OKRs to boost customer acquisition
Increase customer acquisition
Increase number of customer sign-ups by 30%
Develop content to engage potential customers.
Offer incentives for customers to sign up.
Increase visibility of sign-up process on website.
Create an email marketing campaign to target potential customers.
Increase customer lifetime value by 20%
Create targeted email campaigns with personalized content.
Develop a loyalty program for existing customers.
Offer special discounts and promotions to existing customers.
Increase customer service response times.
6. OKRs to boost asset growth from new and existing customers
Boost asset growth from new and existing customers
Increase new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
Reduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
Improve existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products
7. OKRs to boost new customer revenue on Amazon by 50%
Boost new customer revenue on Amazon by 50%
Elevate average customer transaction amount by 15% via upselling techniques
Introduce loyalty programs incentivizing larger transactions
Train staff in persuasive upselling and cross-selling techniques
Implement product bundles to encourage higher-priced purchases
Increase advertising campaign conversion rate by 30%
Design and implement new conversion-focused ad content
Analyze conversion data to identify improvement areas
Review and refine existing ad targeting strategy
Grow new customer base by 20% through targeted marketing strategies
Implement and monitor marketing efforts regularly
Develop tailored marketing strategies for identified audience
Identify target audience for the product or service
8. OKRs to strengthen relationships with key accounts and identifying opportunities for growth
Increase revenue through strategic account management
Develop and execute personalized account plans for top 3 accounts
Conduct 5 in-person meetings with key accounts to strengthen relationships
Identify 3 new growth opportunities within key accounts
Increase key account revenue by 10% through cross-selling and upselling
9. OKRs to drive revenue growth through personalisation
Drive revenue growth through personalisation
Improve customer retention rate by 15% through tailored email marketing campaigns
Analyze campaign performance and make iterative improvements based on customer feedback and data
Implement automated email workflows to consistently engage customers at different stages of their journey
Segment customer database based on demographics, behavior, and purchasing patterns
Develop personalized email content that addresses individual customer needs and preferences
Increase conversion rate by 10% through personalised recommendations on the website
Optimize website's user interface to prominently display personalized recommendations throughout the user journey
Analyze customer data to understand preferences and create tailored recommendation lists
Continuously monitor and test recommendation algorithms to improve accuracy and relevance
Implement an AI-driven recommendation engine to offer personalized product suggestions
Generate 30% more revenue from existing customers by delivering highly targeted promotions
Implement a customer loyalty program to reward and incentivize existing customers for their continued business
Monitor and track promotion effectiveness, making adjustments based on real-time customer feedback
Develop a strategic plan to increase customer engagement and encourage repeat purchases
Analyze customer data to identify interests and preferences for personalized promotions
Achieve a 20% increase in average order value by leveraging personalised upselling techniques
Analyze customer shopping patterns to identify potential upselling opportunities
Implement dynamic pricing strategies to showcase higher-value options and incentives for upselling
Train sales team on effective upselling techniques and how to personalize offers
Develop tailored product recommendations based on customer preferences and purchase history
10. OKRs to drive significant growth in our company's sales
Drive significant growth in our company's sales
Reduce client attrition by 15% by enhancing customer satisfaction
Develop personalized communication and offers
Improve customer service response time
Implement regular satisfaction surveys to get direct customer feedback
Achieve a 20% increase in new customer acquisitions
Increase budget for targeted marketing campaigns
Optimize the company's website for SEO
Implement a referral program for existing customers
Improve upselling tactics resulting in 10% more repeat purchases
Implement a loyalty rewards program for repeat purchases
Train staff on persuasive communication and product knowledge
Enhance after-sales service to strengthen customer relationships
11. OKRs to increase in-app purchases by 15%
Boost in-app purchases
Implement personalized recommendations to increase add-to-cart rate by 20%
A/B test different pricing strategies to increase revenue per purchase by 15%
Increase conversion rate on product page to 30%
Increase retention rate by 10% through targeted email campaigns
12. OKRs to boost product sales to reach 100 units
Boost product sales to reach 100 units
Increase return customer rate by offering frequent buyer incentives
Develop a loyalty program that offers discounts to repeat customers
Create a points system for frequent shoppers
Offer personalized promotion deals for highly active customers
Improve customer engagement by rolling out two promotional campaigns
Launch and monitor the promotional campaigns
Identify suitable products for promotional campaigns
Develop engaging marketing materials for each campaign
Increase website conversion rate by 20%
Implement A/B testing to identify high-converting elements
Enhance website speed and user experience
Optimize website mobile-user interface
13. OKRs to land and expand through product stickiness
Land and expand through product stickiness
Reduce churn rate by 50%
Double our ARPC(Average revenue per customer)
Increase NPS rating by 10
Improve results of Onboarding survey by 25%
14. OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
15. OKRs to drive 110% growth in MRR for our new product
Drive 110% growth in MRR for our new product
Enhance customer retention rate for the new product by 15%
Achieve a 10% increase in average revenue per customer for the new product
Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
Conduct market research to identify key customer segments and their willingness to pay
Develop targeted marketing campaigns to increase product adoption and upsell opportunities
Provide additional training and resources to sales team to effectively communicate product value
Generate a 30% growth in upsell and cross-sell revenue from the new product
Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
Increase the number of paying customers for the new product by 20%
Implement targeted online advertising to reach a wider audience
Offer enticing promotional discounts to encourage immediate purchase
Leverage social media platforms for customer engagement and word-of-mouth marketing
Enhance product features and benefits to increase perceived value
Customer Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Growth OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to maximize self-service options for private customers
OKRs to optimize payroll process for efficiency
OKRs to establish a scalable operating system for rapid growth
OKRs to develop a new in-product referrals program
OKRs to amplify brand popularity and reach across all digital platforms
OKRs to establish robust strategies to prevent newsroom sellouts
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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