15 customisable OKR examples for Designer
What are Designer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Designer to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Designer OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Designer OKRs examples
We've added many examples of Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance interdepartmental collaboration as instructional designer
Enhance interdepartmental collaboration as instructional designer
Conduct feedback sessions with each department post-collaboration to achieve 85% satisfaction rate
Schedule feedback sessions with all department heads- Prepare relevant feedback-related questions
- Measure satisfaction rate after each session
- Provide fortnightly progress reports to stakeholders to ensure seamless communication
- Schedule and send bi-weekly progress reports
- Identify key metrics to track progress
- Create a clear, concise reporting template
- Increase the number of joint projects with different departments by 20%
- Initiate discussions for joint project proposals
- Establish collaborative agreements and start projects
- Identify potential interdepartmental collaboration opportunities
2. OKRs to develop relevant KPI examples for service designers in businesses
- Develop relevant KPI examples for service designers in businesses
- Identify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
3. OKRs to improve user navigation and orientation on the website
- Improve user navigation and orientation on the website
- Achieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- Reduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- Increase average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
4. OKRs to boost website conversion rate to 1%
- Boost website conversion rate to 1%
- Develop and launch a targeted marketing campaign to drive 25% more traffic
- Conduct market research to identify target audience behavior and preferences
- Develop compelling content and marketing materials tailored to target audience
- Launch the campaign using selected media outlets and digital platforms
- Improve site layout and user experience to increase user engagement by 20%
- Implement responsive web design for optimal viewing across devices
- Develop intuitive navigation and clear call-to-action signs
- Conduct user surveys to identify usability problems and areas for improvement
- Implement A/B testing to optimize conversion-driving elements, improving conversions by 15%
- Set up A/B testing for these identified elements
- Analyze results and apply successful changes
- Identify key elements impacting user conversion rates
5. OKRs to establish robust foundations for scalable personalization
- Establish robust foundations for scalable personalization
- Develop detailed persona types for 80% of our user base
- Analyze user data to identify patterns and common characteristics
- Collect and integrate user feedback into persona development
- Defining key attributes, preferences, and behaviors for each persona
- Improve user engagement rates by 25% through personalized content/features
- Develop tailored content based on user behavior analysis
- Implement personalization features in app/website interface
- Create user-specific recommendations using AI algorithms
- Implement personalization technology to support 10,000 daily active users
- Research and select suitable personalization technology for target user base
- Monitor user interaction and regularly adjust technology as needed
- Develop and execute a detailed implementation strategy
6. OKRs to enhance web usability to boost conversions and lead quality
- Enhance web usability to boost conversions and lead quality
- Decrease bounce rate by 15% via improving website navigation
- Implement intuitive, clear, and user-friendly navigation menus
- Optimize page loading speed to decrease visitor frustration
- Perform user experience testing and make necessary adjustments
- Reduce page load time by 20% to improve user experience
- Optimize image sizes to improve webpage loading speeds
- Remove unused scripts and unnecessary plugins
- Implement Lazy-loading for content elements
- Increase conversion rate by 10% through refining call-to-actions
- Implement successful changes site-wide
- Conduct A/B testing on revised call-to-actions
- Review existing call-to-actions for clarity and attraction
7. OKRs to develop a comprehensive and user-friendly dictionary
- Develop a comprehensive and user-friendly dictionary
- Design an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- Procure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- Draft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
8. OKRs to enhance account profile set up quality on eCommerce website
- Enhance account profile set up quality on eCommerce website
- Ensure 15% more complete account profiles by adding mandatory fields
- Include additional mandatory fields for new account registration
- Modify existing profiles for users to add missing information
- Enforce complete profile setup before allowing account use
- Achieve a 10% decrease in errors made during account profile set up
- Conduct training for staff on correct setup procedure
- Introduce a double-check system before final submission
- Implement a step-by-step tutorial for account profile setup
- Increase by 20% customer satisfaction scores related to profile set up process
- Simplify and streamline the profile setup process
- Implement step-by-step instructions for setup
- Add interactive tutorial for profile setup process
9. OKRs to enhance the accessibility and utility of Customer Care Applications
- Enhance the accessibility and utility of Customer Care Applications
- Decrease application error reports by 30%
- Establish stronger error tracking and fixing systems
- Train development team on advanced debugging methods
- Implement rigorous software testing before product launch
- Increase app user engagement by adding two new customer-centric features
- Implement and promote the new features within the app
- Identify customer needs through surveys or feedback tools
- Design two new customer-centric features based on the identified needs
- Improve app user interface for 25% higher customer satisfaction rate
- Conduct user testing to identify areas for interface improvement
- Implement design changes based on user testing feedback
- Monitor user reviews and satisfaction metrics post-update
10. OKRs to create a widely loved tamagotchi-style video game
- Create a widely loved tamagotchi-style video game
- Design and develop an engaging gameplay loop by the end of the period
- Draft initial gameplay loop concepts and mechanics
- Prototype chosen gameplay loop design
- Test and refine gameplay loop for engagement
- Attract 100,000 active players by promoting the game on social networks
- Develop engaging promotional content for social media platforms
- Encourage current players to share game experiences online
- Implement a targeted advertising campaign on Facebook and Instagram
- Obtain a 4.5/5 user satisfaction rating through continuous game improvement and updates
- Collect player feedback regularly through in-game surveys
- Implement new updates based on players' suggestions
- Constantly monitor and improve game performance
11. OKRs to successfully launch and sell my online course
- Successfully launch and sell my online course
- Attract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
12. OKRs to effectively generate quality data flow diagrams
- Effectively generate quality data flow diagrams
- Ensure no errors in final design of at least 8 diagrams validated by team
- Assign team to thoroughly review each of the 8 diagrams
- Obtain team's approval on updated design of diagrams
- Implement team's feedback and corrections into final designs
- Create and complete 10 unique data flow diagrams by end of quarter
- Review and finalize each diagram
- Identify necessary components for each data flow diagram
- Draft 10 unique data flow diagrams
- Incorporate feedback from peers on first 5 diagrams to improve following 5
- Review feedback from peers on initial diagrams
- Implement feedback into subsequent five diagrams
- Identify necessary improvements for next diagrams
13. OKRs to develop a compelling game that engages and captivates players
- Develop a compelling game that engages and captivates players
- Develop a functional prototype of the game with polished graphics and intuitive controls
- Implement and refine intuitive controls based on user experience and usability testing
- Iterate on the game design based on user feedback and playtesting results
- Conduct user testing to identify any issues with the game controls
- Collaborate with an artist to create high-quality graphics for the game prototype
- Conduct user research to identify target audience preferences and game themes
- Develop a survey to gather user feedback on preferred game themes
- Use findings to inform game theme selection and prioritize target audience preferences
- Conduct interviews with target audience members to understand their preferences
- Analyze user research data to identify common themes and preferences
- Conduct playtesting sessions to gather feedback and iterate on the game design
- Create a detailed game design document outlining gameplay mechanics, levels, and objectives
- Outline basic gameplay mechanics that will define the core experience of the game
- Create clear and specific objectives for each level, ensuring they align with gameplay mechanics
- Design a series of diverse levels that challenge and engage players
- Research popular gameplay mechanics, level design techniques, and objective structures
14. OKRs to increase Ad Ranks by Optimizing User Intent Matching
- Increase Ad Ranks by Optimizing User Intent Matching
- Reduce bounce rate by 20% through landing page optimization and improved user experience
- Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
- Optimize landing page loading speed by compressing images and enabling browser caching
- Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
- Analyze landing page design and simplify layout to enhance user navigation
- Achieve a conversion rate uplift of 12% by aligning landing page content with user intent
- Enhance visual elements and layout of the landing page to improve user experience
- Revise landing page headlines and copy to clearly address user needs and desires
- Implement A/B testing to evaluate the impact of content adjustments on conversion rate
- Conduct a thorough analysis of user intent and behavior on the landing page
- Increase click-through rate (CTR) by 10% through compelling ad copy and call-to-action
- Improve relevance score of ads by 15% through keyword analysis and optimization
15. OKRs to establish an expert IC design team
- Establish an expert IC design team
- Secure a minimum score of 85% on client satisfaction surveys by project completion
- Resolve client issues promptly and effectively
- Implement regular client meetings for updates and feedback
- Deliver high-quality work consistently and punctually
- Fill all job vacancies with skilled IC designers within 8 weeks
- Finalize hiring and onboard skilled IC designers
- Schedule and conduct interviews for eligible candidates
- Post all IC designer vacancies on relevant job platforms
- Ensure all team members obtain at least one industry certification in IC design
- Monitor team progress towards certification completion
- Develop a training plan for certification prep
- Identify relevant industry certifications in IC design
Designer OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Designer OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Designer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost efficiency, unify team, and grow account base
- OKRs to enhance analysis and implementations of Power BI Reports
- OKRs to decrease equipment downtime in the water treatment plant
- OKRs to implement up-to-date IT systems
- OKRs to improve user navigation and orientation on the website
- OKRs to boost English proficiency for B1 level students
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
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