10 customisable OKR examples for Advertising

What are Advertising OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Advertising OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Advertising OKRs examples

You will find in the next section many different Advertising Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost App Downloads

  • ObjectiveBoost App Downloads
  • Key ResultGarner 500 positive reviews as a result of an effective in-app review and feedback feature
  • Key ResultImplement targeted advertising campaign resulting in a 20% increase in app impressions
  • TaskAnalyze data on a regular basis, make necessary adjustments, and optimize the advertising campaign
  • TaskIdentify target audience and define key demographics, interests, and behaviors
  • TaskImplement tracking mechanisms to monitor app impressions and measure campaign performance
  • TaskDevelop compelling ad creatives with persuasive messaging and visually appealing designs
  • Key ResultIncrease app store rating by 0.5 stars through improved user experience and bug fixes
  • Key ResultAchieve a 30% conversion rate from app store page views to downloads through optimization tactics

2OKRs to increase paid advertising conversions by 20%

  • ObjectiveBoost paid advertisement conversions by improving campaign performance
  • Key ResultReach target audience more effectively with improved targeting parameters
  • TaskConduct market research to determine audience characteristics
  • TaskImplement A/B testing to optimize targeting parameters
  • TaskMonitor analytics and adjust targeting parameters as necessary
  • TaskRefine targeting parameters based on market research findings
  • Key ResultIncrease click-through rate by 10%
  • Key ResultDecrease cost per click by 15%
  • TaskTry new ad copy and test performance
  • TaskTarget specific demographics and locations to increase relevance
  • TaskIncrease bid adjustments for higher performing keywords
  • TaskImprove ad relevance and quality score
  • Key ResultImplement A/B test strategy to optimize landing page for better conversion rate
  • TaskSplit traffic evenly between variations
  • TaskAnalyze data to determine the winning variation
  • TaskDevelop variations of landing page
  • TaskDefine key performance indicators

3OKRs to enhance ad performance with 10% higher CTR

  • ObjectiveIncrease ad CTR by 10%
  • Key ResultImplement 2 new ad targeting options
  • TaskConsult with marketing team to determine feasibility and potential impact
  • TaskResearch industry trends and identify two new ad targeting options
  • TaskRoll out second option to target audience and monitor engagement metrics
  • TaskImplement and test first option, adjusting as needed for optimal performance
  • Key ResultAdjust bidding strategy for higher ad placement
  • TaskIncrease CPC bids for targeted keywords
  • TaskMonitor competitor bids and adjust bidding strategy accordingly
  • TaskReview impression share and increase bids for low share
  • TaskTest different ad formats and adjust bids based on performance
  • Key ResultConduct 3 A/B tests on ad copy
  • TaskCreate two versions of ad copy with one variable changed
  • TaskIdentify variables to test in ad copy
  • TaskAnalyze data and make data-driven decision on ad copy
  • TaskImplement A/B test and collect relevant data
  • Key ResultIncrease ad relevance score by 2 points
  • TaskUtilize more relevant ad copy and messaging
  • TaskImprove targeting parameters for better audience matching
  • TaskMonitor and adjust ad frequency to prevent ad fatigue
  • TaskFocus on high-quality landing pages

4OKRs to expand reach through paid advertising with 30% more impressions

  • ObjectiveIncrease reach through paid advertising
  • Key ResultImprove click-through rate by 10%
  • Key ResultIncrease ad spend by 20%
  • TaskIdentify ad campaigns with highest ROI
  • TaskOptimize ad targeting and messaging
  • TaskExpand ad reach through new platforms or channels
  • TaskIncrease bid amounts for top-performing campaigns
  • Key ResultEvaluate campaign performance and adjust strategy accordingly
  • TaskImplement changes and continue to monitor results
  • TaskIdentify successful campaigns and tactics
  • TaskReview data from analytics and social media platforms
  • TaskAdjust targeting, messaging, and budget based on performance
  • Key ResultTest and optimize targeting for better results
  • TaskConduct A/B testing to determine most effective targeting strategy
  • TaskUtilize data to adjust targeting for underperforming segments
  • TaskAnalyze demographics and interests of current audience
  • TaskContinuously monitor and refine targeting approach for maximum impact

5OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • Key ResultReduce the player's load time by 25% to enhance user experience
  • Key ResultIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

6OKRs to boost overall brand visibility

  • ObjectiveBoost overall brand visibility
  • Key ResultLaunch 2 advertising campaigns to boost customer engagement by 50%
  • TaskImplement campaigns across chosen digital platforms
  • TaskMonitor and analyze campaign performance regularly
  • TaskDevelop two creative, targeted advertising campaigns
  • Key ResultIncrease social media followers by 30% to widen online presence
  • TaskGenerate engaging content regularly to foster audience interaction
  • TaskUtilize hashtags effectively to increase discoverability
  • TaskCollaborate with influencers to expand reach
  • Key ResultFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
  • TaskIdentify potential partners that align with the company's market and values
  • TaskNegotiate and finalize partnership agreements and launch campaigns
  • TaskInitiate discussions with these partners about cross-promotion opportunities

7OKRs to restore and increase OBDeleven page audience

  • ObjectiveRestore and increase OBDeleven page audience
  • Key ResultAchieve a 25% recovery of the previous OBDeleven page's audience
  • TaskCreate engaging email campaigns for previous audience
  • TaskImprove content relevance on the OBDeleven page
  • TaskTarget retargeting ads towards previous OBDeleven page visitors
  • Key ResultHeighten engagement rate by 20% through interactive content and user participation
  • TaskPromote user-generated content through contests
  • TaskDevelop interactive content like polls, quizzes, and surveys
  • TaskImplement a rewards system for user participation
  • Key ResultDraw in a 15% increase in new followers on the revived OBDeleven page
  • TaskImplement a targeted social media advertising campaign
  • TaskDevelop engaging content relevant to OBDeleven products and services
  • TaskEncourage existing followers to share posts

8OKRs to boost customer acquisition for our Marketplace Reporting App

  • ObjectiveBoost customer acquisition for our Marketplace Reporting App
  • Key ResultIncrease online advertising conversion rate by 30%
  • TaskIncrease ad relevance through keywords and SEO
  • TaskImplement A/B testing to optimize ad presentations
  • TaskAnalyze audience data to target high-conversion demographics
  • Key ResultBoost website visits by 40% through enhanced SEO practices
  • TaskImplement relevant keywords to improve website’s on-page SEO
  • TaskEnhance website loading speed and mobile optimization
  • TaskBuild backlinks through guest posting on related blogs
  • Key ResultOptimize app onboarding process to improve conversion rate by 25%
  • TaskStreamline sign-up process and reduce unnecessary steps
  • TaskImplement clear, interactive tutorials for first-time app users
  • TaskRegularly test and update onboarding UX/UI for user-friendliness

9OKRs to provide the best Marketing solution

  • ObjectiveProvide the most powerful marketing solution ever
  • Key ResultImprove Return on Advertising Spend (RoAS) by 45%
  • Key ResultIncrease engagement rate by 20%
  • Key ResultImprove Click Through Rate (CTR) from 0.85% to 1.5%
  • Key ResultImprove Average Time to Conversion from 27 days to 7 days
  • Key ResultReduce cost per lead from $730 to $600

10OKRs to increase active members count from 5 to 100

  • ObjectiveIncrease active members count from 5 to 100
  • Key ResultImprove member retention rate to 90%
  • TaskOffer exclusive benefits to loyal members
  • TaskImplement personalized engagement strategies for members
  • TaskSolicit and act on member feedback
  • Key ResultUpscale to a total of 15 weekly trips by increasing trip offerings
  • TaskCreate and execute advertising campaign for new trips
  • TaskTrain more staff to handle increased trips
  • TaskEvaluate current itinerary for potential for additional trips
  • Key ResultSecure at least 30 new memberships in the first month
  • TaskDevelop a compelling marketing strategy for new memberships
  • TaskEstablish partnerships with local businesses for referrals
  • TaskOffer discounts or incentives for early sign-ups

Advertising OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Advertising OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Advertising OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav