12 customisable OKR examples for Advertising
What are Advertising OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Advertising OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Advertising OKRs examples
You will find in the next section many different Advertising Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost App Downloads
Boost App Downloads
Garner 500 positive reviews as a result of an effective in-app review and feedback feature
Implement targeted advertising campaign resulting in a 20% increase in app impressions
Analyze data on a regular basis, make necessary adjustments, and optimize the advertising campaign
Identify target audience and define key demographics, interests, and behaviors
Implement tracking mechanisms to monitor app impressions and measure campaign performance
Develop compelling ad creatives with persuasive messaging and visually appealing designs
Increase app store rating by 0.5 stars through improved user experience and bug fixes
Achieve a 30% conversion rate from app store page views to downloads through optimization tactics
2. OKRs to increase paid advertising conversions by 20%
Boost paid advertisement conversions by improving campaign performance
Reach target audience more effectively with improved targeting parameters
Conduct market research to determine audience characteristics
Implement A/B testing to optimize targeting parameters
Monitor analytics and adjust targeting parameters as necessary
Refine targeting parameters based on market research findings
Increase click-through rate by 10%
Decrease cost per click by 15%
Try new ad copy and test performance
Target specific demographics and locations to increase relevance
Increase bid adjustments for higher performing keywords
Improve ad relevance and quality score
Implement A/B test strategy to optimize landing page for better conversion rate
Split traffic evenly between variations
Analyze data to determine the winning variation
Develop variations of landing page
Define key performance indicators
3. OKRs to enhance ad performance with 10% higher CTR
Increase ad CTR by 10%
Implement 2 new ad targeting options
Consult with marketing team to determine feasibility and potential impact
Research industry trends and identify two new ad targeting options
Roll out second option to target audience and monitor engagement metrics
Implement and test first option, adjusting as needed for optimal performance
Adjust bidding strategy for higher ad placement
Increase CPC bids for targeted keywords
Monitor competitor bids and adjust bidding strategy accordingly
Review impression share and increase bids for low share
Test different ad formats and adjust bids based on performance
Conduct 3 A/B tests on ad copy
Create two versions of ad copy with one variable changed
Identify variables to test in ad copy
Analyze data and make data-driven decision on ad copy
Implement A/B test and collect relevant data
Increase ad relevance score by 2 points
Utilize more relevant ad copy and messaging
Improve targeting parameters for better audience matching
Monitor and adjust ad frequency to prevent ad fatigue
Focus on high-quality landing pages
4. OKRs to expand reach through paid advertising with 30% more impressions
Increase reach through paid advertising
Improve click-through rate by 10%
Increase ad spend by 20%
Identify ad campaigns with highest ROI
Optimize ad targeting and messaging
Expand ad reach through new platforms or channels
Increase bid amounts for top-performing campaigns
Evaluate campaign performance and adjust strategy accordingly
Implement changes and continue to monitor results
Identify successful campaigns and tactics
Review data from analytics and social media platforms
Adjust targeting, messaging, and budget based on performance
Test and optimize targeting for better results
Conduct A/B testing to determine most effective targeting strategy
Utilize data to adjust targeting for underperforming segments
Analyze demographics and interests of current audience
Continuously monitor and refine targeting approach for maximum impact
5. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
Develop and launch a successful 3rd alternative mediation player for mobile advertising
Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
Reduce the player's load time by 25% to enhance user experience
Increase user adoption of the mediation player by 20% within the target market
Improve user interface for easier navigation and intuitive user experience
Offer incentives such as exclusive content or discounts to encourage user adoption
Conduct user feedback surveys to identify pain points and address user concerns promptly
Develop targeted marketing campaigns to promote the benefits of using the mediation player
Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
Research and identify 5 major mobile advertising platforms suitable for integration opportunities
Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
6. OKRs to enhance tracking and reporting of ads and website engagement using automation
Enhance tracking and reporting of ads and website engagement using automation
Implement an automated tracking system for ads across all platforms achieving 100% coverage
Integrate the software across all advertising platforms
Train the marketing team on using the selected software
Research and select suitable automated ad tracking software
Ensure 100% accuracy in automated ad and engagement statistics reporting
Implement meticulous tracking codes in each ad
Regularly audit and debug the automated system
Develop a rigorous data verification process
Increase automated website engagement reports by 30% for better insights
Implement improved tracking systems within the website
Develop detailed, comprehensive engagement reports
Optimize existing automation processes for efficiency
7. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
8. OKRs to restore and increase OBDeleven page audience
Restore and increase OBDeleven page audience
Achieve a 25% recovery of the previous OBDeleven page's audience
Create engaging email campaigns for previous audience
Improve content relevance on the OBDeleven page
Target retargeting ads towards previous OBDeleven page visitors
Heighten engagement rate by 20% through interactive content and user participation
Promote user-generated content through contests
Develop interactive content like polls, quizzes, and surveys
Implement a rewards system for user participation
Draw in a 15% increase in new followers on the revived OBDeleven page
Implement a targeted social media advertising campaign
Develop engaging content relevant to OBDeleven products and services
Encourage existing followers to share posts
9. OKRs to boost customer acquisition for our Marketplace Reporting App
Boost customer acquisition for our Marketplace Reporting App
Increase online advertising conversion rate by 30%
Increase ad relevance through keywords and SEO
Implement A/B testing to optimize ad presentations
Analyze audience data to target high-conversion demographics
Boost website visits by 40% through enhanced SEO practices
Implement relevant keywords to improve website’s on-page SEO
Enhance website loading speed and mobile optimization
Build backlinks through guest posting on related blogs
Optimize app onboarding process to improve conversion rate by 25%
Streamline sign-up process and reduce unnecessary steps
Implement clear, interactive tutorials for first-time app users
Regularly test and update onboarding UX/UI for user-friendliness
10. OKRs to enhance productivity and effectiveness of the advertising sales team
Enhance productivity and effectiveness of the advertising sales team
Increase sales team's lead conversion rate by 25%
Implement a more refined lead scoring system
Conduct regular training sessions to improve sales techniques
Improve follow-up processes for potential leads
Implement training sessions to improve product knowledge by 100%
Schedule and conduct product knowledge training sessions
Develop detailed training agenda and materials
Identify key product knowledge areas needing improvement
Reduce average sale-cycle length by 15%
Provide regular training on closing sales techniques
Implement more efficient customer follow-up procedures
Streamline the sales process with automation tools
11. OKRs to provide the best Marketing solution
Provide the most powerful marketing solution ever
Improve Return on Advertising Spend (RoAS) by 45%
Increase engagement rate by 20%
Improve Click Through Rate (CTR) from 0.85% to 1.5%
Improve Average Time to Conversion from 27 days to 7 days
Reduce cost per lead from $730 to $600
12. OKRs to increase active members count from 5 to 100
Increase active members count from 5 to 100
Improve member retention rate to 90%
Offer exclusive benefits to loyal members
Implement personalized engagement strategies for members
Solicit and act on member feedback
Upscale to a total of 15 weekly trips by increasing trip offerings
Create and execute advertising campaign for new trips
Train more staff to handle increased trips
Evaluate current itinerary for potential for additional trips
Secure at least 30 new memberships in the first month
Develop a compelling marketing strategy for new memberships
Establish partnerships with local businesses for referrals
Offer discounts or incentives for early sign-ups
Advertising OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Advertising OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Advertising OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to acquire an advanced certificate
OKRs to roll out employee benefits
OKRs to successfully migrate users
OKRs to enhance leadership skills through online learning and practical application
OKRs to enhance product quality and decrease bugs
OKRs to develop a cohesive investor relations strategy for effective fundraising
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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