OKRs examples for Advertising

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Advertising OKRs templates

The examples have Advertising Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to increase paid advertising conversions by 20%

  • ObjectiveBoost paid advertisement conversions by improving campaign performance
  • Key ResultReach target audience more effectively with improved targeting parameters
  • TaskConduct market research to determine audience characteristics
  • TaskImplement A/B testing to optimize targeting parameters
  • TaskMonitor analytics and adjust targeting parameters as necessary
  • TaskRefine targeting parameters based on market research findings
  • Key ResultIncrease click-through rate by 10%
  • Key ResultDecrease cost per click by 15%
  • TaskTry new ad copy and test performance
  • TaskTarget specific demographics and locations to increase relevance
  • TaskIncrease bid adjustments for higher performing keywords
  • TaskImprove ad relevance and quality score
  • Key ResultImplement A/B test strategy to optimize landing page for better conversion rate
  • TaskSplit traffic evenly between variations
  • TaskAnalyze data to determine the winning variation
  • TaskDevelop variations of landing page
  • TaskDefine key performance indicators
paid-advertisingconversionsmarketing-managerppc-specialistmarketingadvertising
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Reclaim your productivity with AI-powered OKR trackingAutomate the boring part of OKRs to cut the waste and spend more time doing what really matters.
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OKRs to provide the best Marketing solution

  • ObjectiveProvide the most powerful marketing solution ever
  • Key ResultImprove Return on Advertising Spend (RoAS) by 45%
  • Key ResultIncrease engagement rate by 20%
  • Key ResultImprove Click Through Rate (CTR) from 0.85% to 1.5%
  • Key ResultImprove Average Time to Conversion from 27 days to 7 days
  • Key ResultReduce cost per lead from $730 to $600
marketingadvertising
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Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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