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6 OKR examples for App Store

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What are App Store OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Store. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own App Store OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

App Store OKRs examples

We've added many examples of App Store Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to optimize app store visibility for higher organic downloads

  • ObjectiveIncrease app store visibility for higher organic downloads
  • KRImplement at least 2 targeted ASO strategies to improve discoverability
  • KRIncrease keyword ranking positions to top 20 in relevant categories
  • KRImprove average rating to at least 4 stars with a minimum of 100 ratings
  • KRIncrease app page conversion rate to at least 30% through A/B testing

OKRs to achieve high app store ratings through positive reviews

  • ObjectiveIncrease app store ratings through positive reviews
  • KRMaintain overall rating above 4 stars
  • KRIncrease percentage of 5-star ratings by 15%
  • KRIncrease number of written reviews by 30%
  • KRIncrease total app store ratings by 20%

OKRs to reach $100,000 ARR in app stores without paid marketing

  • ObjectiveAchieve $100K ARR through organic traffic
  • KRTriple installs thanks to localization
  • TaskLocalize title, subtitles, screenshots, description and keywords
  • KRIncrease revenue growth by 60%
  • TaskA/B test screenshots on Google Play
  • TaskSign up for App Store Optimization tool (https://appradar.com/)
  • TaskA/B test screenshots and icons on App StoreS
  • TaskSurvey users to understand their core keywords

OKRs to grow the user base via organic mobile acquisition

  • ObjectiveGrow the user base via organic mobile acquisition
  • KRReduce mobile app attrition rate by 10%
  • TaskImplement user feedback to improve app design and functionality
  • TaskOptimize app performance to prevent crashes and lags
  • TaskDevelop engaging in-app activities or rewards
  • KRAchieve 20% increase in app downloads from organic sources
  • TaskEncourage user ratings and reviews on app store
  • TaskOptimize the app store description with relevant keywords
  • TaskShare app links on all social media platforms
  • KRImprove mobile app store optimization to boost visibility by 30%
  • TaskResearch and incorporate relevant high-ranking keywords in app description
  • TaskUpdate app regularly to fix bugs and improve performance
  • TaskEncourage users to rate and review the app

OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

  • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
  • KRImprove app store optimizations to increase organic downloads by 20%
  • TaskLeverage user feedback for app improvement
  • TaskReview and enhance keyword strategy in app descriptions
  • TaskOptimize app icon and screenshots for better visibility
  • KREnhance referral program to increase organic acquisition by 30%
  • TaskRedesign referral incentives to make them more attractive
  • TaskImplement user-friendly referral process in the app/website
  • TaskLaunch marketing campaign to promote referral program
  • KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
  • TaskIdentify key variables for A/B testing in current marketing channels
  • TaskAnalyze results, identify successful variables, implement changes
  • TaskPlan and execute A/B tests in the identified marketing channels
  • KRDecrease app installation cost by 25% through optimizing ad targeting
  • TaskAnalyze user data to better understand our successful app installation demographics
  • TaskMonitor and adjust ad campaigns based on performance metrics
  • TaskRefine ad targeting parameters based on this analysis

OKRs to enhance user engagement on app and website

  • ObjectiveEnhance user engagement on app and website
  • KRDecrease bounce rate by 15%
  • TaskOptimize website for faster loading times
  • TaskImplement engaging, high-quality content
  • TaskImprove website navigation and user interface
  • KRIncrease average session duration by 20%
  • TaskImplement more engaging, interactive content
  • TaskIncrease frequency of relevant, updated posts
  • TaskOptimize website speed and navigation
  • KRImprove app store rating to 4.5+
  • TaskInitiate a campaign encouraging satisfied users to leave reviews
  • TaskImplement customer feedback into app updates and improvements
  • TaskEnhance user experience by fixing reported bugs and errors

App Store OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your App Store OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More App Store OKR templates

We have more templates to help you draft your team goals and OKRs.

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