4 OKR examples for App Store
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Store. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
App Store OKRs templates
We've added App Store Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to optimize app store visibility for higher organic downloads
Increase app store visibility for higher organic downloads
Implement at least 2 targeted ASO strategies to improve discoverability- Increase keyword ranking positions to top 20 in relevant categories
- Improve average rating to at least 4 stars with a minimum of 100 ratings
- Increase app page conversion rate to at least 30% through A/B testing
OKRs to achieve high app store ratings through positive reviews
- Increase app store ratings through positive reviews
- Maintain overall rating above 4 stars
- Increase percentage of 5-star ratings by 15%
- Increase number of written reviews by 30%
- Increase total app store ratings by 20%
OKRs to reach $100,000 ARR in app stores without paid marketing
- Achieve $100K ARR through organic traffic
- Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords- Increase revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance customer engagement and satisfaction in the existing client base
- OKRs to enhance overall employee engagement across the organization
- OKRs to increase Internal Customer NPS
- OKRs to increase sales and retain customers
- OKRs to launch machine learning product on website
- OKRs to enhance project management processes for improved success rate
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples