What are App Store OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Store. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own App Store OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
App Store OKRs examples
We've added many examples of App Store Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to optimize app store visibility for higher organic downloads
- ObjectiveIncrease app store visibility for higher organic downloads
- KRImplement at least 2 targeted ASO strategies to improve discoverability
- KRIncrease keyword ranking positions to top 20 in relevant categories
- KRImprove average rating to at least 4 stars with a minimum of 100 ratings
- KRIncrease app page conversion rate to at least 30% through A/B testing
OKRs to achieve high app store ratings through positive reviews
- ObjectiveIncrease app store ratings through positive reviews
- KRMaintain overall rating above 4 stars
- KRIncrease percentage of 5-star ratings by 15%
- KRIncrease number of written reviews by 30%
- KRIncrease total app store ratings by 20%
OKRs to reach $100,000 ARR in app stores without paid marketing
- ObjectiveAchieve $100K ARR through organic traffic
- KRTriple installs thanks to localization
- Localize title, subtitles, screenshots, description and keywords
- KRIncrease revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to grow the user base via organic mobile acquisition
- ObjectiveGrow the user base via organic mobile acquisition
- KRReduce mobile app attrition rate by 10%
- Implement user feedback to improve app design and functionality
- Optimize app performance to prevent crashes and lags
- Develop engaging in-app activities or rewards
- KRAchieve 20% increase in app downloads from organic sources
- Encourage user ratings and reviews on app store
- Optimize the app store description with relevant keywords
- Share app links on all social media platforms
- KRImprove mobile app store optimization to boost visibility by 30%
- Research and incorporate relevant high-ranking keywords in app description
- Update app regularly to fix bugs and improve performance
- Encourage users to rate and review the app
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to enhance user engagement on app and website
- ObjectiveEnhance user engagement on app and website
- KRDecrease bounce rate by 15%
- Optimize website for faster loading times
- Implement engaging, high-quality content
- Improve website navigation and user interface
- KRIncrease average session duration by 20%
- Implement more engaging, interactive content
- Increase frequency of relevant, updated posts
- Optimize website speed and navigation
- KRImprove app store rating to 4.5+
- Initiate a campaign encouraging satisfied users to leave reviews
- Implement customer feedback into app updates and improvements
- Enhance user experience by fixing reported bugs and errors
App Store OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your App Store OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More App Store OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance audience segmentation and customer journey strategies OKRs to enhance innovation manager's mastery of business requirements OKRs to produce three engaging surgeon video testimonials OKRs to execute seamless Data Migration aligned with project plan OKRs to ensure successful integration and deployment of Productiv SaaS application OKRs to attain and apply advanced leadership skills through an online course