OKR template to reach $100,000 ARR in app stores without paid marketing

Tability Templates · Published almost 2 years ago

The app Bumpy managed to generate $100K+ ARR in 2 years in a B2C SaaS market through simple App Store Optimization (ASO).

This template is inspired by Bumpy's CEO post that explains how they achieved it.

Read the full post here.


  • ObjectiveAchieve $100K ARR through organic traffic
  • Key ResultTriple installs thanks to localization
  • TaskLocalize title, subtitles, screenshots, description and keywords
  • Key ResultIncrease revenue growth by 60%
  • TaskA/B test screenshots on Google Play
  • TaskSign up for App Store Optimization tool (https://appradar.com/)
  • TaskA/B test screenshots and icons on App StoreS
  • TaskSurvey users to understand their core keywords
Try in Tability

Made for Tability

Use Tability to track all your goals and initiatives in one place.

Get started →
marketinggrowthapp-storemarketplace
Share

Related OKRs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Get started →Learn more about Tability
Copyright © 2024 Tability