A starting point for clearer priorities and measurable progress. Make the targets your own.
Triple installs thanks to localization
Increase revenue growth by 60%
The app Bumpy managed to generate $100K+ ARR in 2 years in a B2C SaaS market through simple App Store Optimization (ASO).
This template is inspired by Bumpy's CEO post that explains how they achieved it.
Read the full post here.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 2 key results
Example targets. Adapt to your baseline before you start.---
title: Reach $100,000 ARR in app stores without paid marketing
objectives:
- title: Achieve $100K ARR through organic traffic
outcomes:
- title: Triple installs thanks to localization
from: 125.0
to: 375.0
score_format: _number_ installs/week
initiatives:
- title: Localize title, subtitles, screenshots, description and keywords
- title: Increase revenue growth by 60%
from: 5000.0
to: 8000.0
score_format: "$_number_MRR"
initiatives:
- title: A/B test screenshots on Google Play
- title: Sign up for App Store Optimization tool (https://appradar.com/)
- title: A/B test screenshots and icons on App StoreS
- title: Survey users to understand their core keywords
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