5 customisable OKR examples for Marketplace
What are Marketplace OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketplace to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketplace OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Marketplace OKRs examples
You will find in the next section many different Marketplace Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to launch data-centric beta marketplace
Launch data-centric beta marketplace
Secure 20+ varied data products and services for marketplace launch
Develop and conduct a robust security review before launch
Identify and list potential data products and services for marketplace availability
Initiate partnerships or contracts with selected data product providers
Create and deliver 5 skills building programs for marketplace users
Develop detailed curriculum for each program
Schedule and facilitate skill-building sessions
Identify required skills for marketplace users
Finalize and test platform features, ensuring 98% operational uptime
Conduct comprehensive testing of all platform features
Implement necessary updates and fixes for identified issues
Monitor and ensure 98% platform operational uptime
2. OKRs to establish a comprehensive skills marketplace
Establish a comprehensive skills marketplace
Develop a catalog with 100+ diverse training modules by end of quarter
Identify topics spanning across various industries for training modules
Compile and organize the training modules into a catalog
Design and develop the individual training modules
Host 15 professional development events engaging 500+ users
Identify potential speakers and topics for professional development events
Launch comprehensive marketing campaign to attract 500+ users
Secure venues and setup registration for each event
Create a user-friendly knowledge base with 1000+ articles sourced and organized
Design a user-friendly interface for the knowledge base
Categorize and organize the sourced articles
Identify and source relevant articles for the knowledge base
3. OKRs to increase installs from Atlassian Marketplace
Increase installs from Atlassian Marketplace
Achieve a 15% conversion rate of Marketplace page visits to app installs
Enhance app visibility with keyword optimization and appealing descriptions
Implement incentives like discounts for app installs
Improve user experience for seamless app installation
Increase monthly marketing campaigns by 20% to boost visibility
Allocate additional resources for expanded campaign efforts
Implement, monitor and adjust the new marketing strategy
Develop a 20% increase plan for current marketing campaigns
Improve app rating to 4.5 stars via enhanced user support and app updates
Improve response time and quality of customer support services
Ask satisfied customers to leave positive reviews
Regularly update app to fix bugs and improve performance
4. OKRs to boost customer acquisition for our Marketplace Reporting App
Boost customer acquisition for our Marketplace Reporting App
Increase online advertising conversion rate by 30%
Increase ad relevance through keywords and SEO
Implement A/B testing to optimize ad presentations
Analyze audience data to target high-conversion demographics
Boost website visits by 40% through enhanced SEO practices
Implement relevant keywords to improve website’s on-page SEO
Enhance website loading speed and mobile optimization
Build backlinks through guest posting on related blogs
Optimize app onboarding process to improve conversion rate by 25%
Streamline sign-up process and reduce unnecessary steps
Implement clear, interactive tutorials for first-time app users
Regularly test and update onboarding UX/UI for user-friendliness
5. OKRs to reach $100,000 ARR in app stores without paid marketing
Achieve $100K ARR through organic traffic
Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords
Increase revenue growth by 60%
A/B test screenshots on Google Play
Sign up for App Store Optimization tool (https://appradar.com/)
A/B test screenshots and icons on App StoreS
Survey users to understand their core keywords
Marketplace OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketplace OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketplace OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to scale product offering with multi-tenant apps
OKRs to foster open communication and continual improvement within the team
OKRs to boost sales performance across the company
OKRs to improve employee feedback
OKRs to boost our presence in significant media outlets
OKRs to boost customer interaction on the homepage
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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