2 OKR examples for Reach Expansion

What are Reach Expansion OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Reach Expansion to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Reach Expansion OKRs examples

You'll find below a list of Objectives and Key Results templates for Reach Expansion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to expand reach through paid advertising with 30% more impressions

  • ObjectiveIncrease reach through paid advertising
  • Key ResultImprove click-through rate by 10%
  • Key ResultIncrease ad spend by 20%
  • TaskIdentify ad campaigns with highest ROI
  • TaskOptimize ad targeting and messaging
  • TaskExpand ad reach through new platforms or channels
  • TaskIncrease bid amounts for top-performing campaigns
  • Key ResultEvaluate campaign performance and adjust strategy accordingly
  • TaskImplement changes and continue to monitor results
  • TaskIdentify successful campaigns and tactics
  • TaskReview data from analytics and social media platforms
  • TaskAdjust targeting, messaging, and budget based on performance
  • Key ResultTest and optimize targeting for better results
  • TaskConduct A/B testing to determine most effective targeting strategy
  • TaskUtilize data to adjust targeting for underperforming segments
  • TaskAnalyze demographics and interests of current audience
  • TaskContinuously monitor and refine targeting approach for maximum impact

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • Key ResultIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • Key ResultEstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • Key ResultIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

Best practices for managing your Reach Expansion OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Reach Expansion OKRs with AI

While we have some examples above, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Reach Expansion OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Reach Expansion OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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