1 OKR examples for Conversions
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Conversions to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Conversions OKRs templates
The examples have Conversions Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to increase paid advertising conversions by 20%
- Boost paid advertisement conversions by improving campaign performance
- Reach target audience more effectively with improved targeting parameters
- Conduct market research to determine audience characteristics
- Implement A/B testing to optimize targeting parameters
- Monitor analytics and adjust targeting parameters as necessary
- Refine targeting parameters based on market research findings
- Increase click-through rate by 10%
- Decrease cost per click by 15%
- Try new ad copy and test performance
- Target specific demographics and locations to increase relevance
- Increase bid adjustments for higher performing keywords
- Improve ad relevance and quality score
- Implement A/B test strategy to optimize landing page for better conversion rate
- Split traffic evenly between variations
- Analyze data to determine the winning variation
- Develop variations of landing page
- Define key performance indicators
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to ensure all company devices are asset tagged OKRs to enhance audience nurturing for improved policy acquisition OKRs to become the best place to work OKRs to enhance travel efficiency and punctuality OKRs to increase sales and retain customers OKRs to expand legal and regulatory resources network
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples