3 customisable OKR examples for Conversions

What are Conversions OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Conversions to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Conversions OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Conversions OKRs examples

You will find in the next section many different Conversions Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to increase paid advertising conversions by 20%

  • ObjectiveBoost paid advertisement conversions by improving campaign performance
  • Key ResultReach target audience more effectively with improved targeting parameters
  • TaskConduct market research to determine audience characteristics
  • TaskImplement A/B testing to optimize targeting parameters
  • TaskMonitor analytics and adjust targeting parameters as necessary
  • TaskRefine targeting parameters based on market research findings
  • Key ResultIncrease click-through rate by 10%
  • Key ResultDecrease cost per click by 15%
  • TaskTry new ad copy and test performance
  • TaskTarget specific demographics and locations to increase relevance
  • TaskIncrease bid adjustments for higher performing keywords
  • TaskImprove ad relevance and quality score
  • Key ResultImplement A/B test strategy to optimize landing page for better conversion rate
  • TaskSplit traffic evenly between variations
  • TaskAnalyze data to determine the winning variation
  • TaskDevelop variations of landing page
  • TaskDefine key performance indicators

2. OKR to enhance web usability to boost conversions and lead quality

  • ObjectiveEnhance web usability to boost conversions and lead quality
  • Key ResultDecrease bounce rate by 15% via improving website navigation
  • TaskImplement intuitive, clear, and user-friendly navigation menus
  • TaskOptimize page loading speed to decrease visitor frustration
  • TaskPerform user experience testing and make necessary adjustments
  • Key ResultReduce page load time by 20% to improve user experience
  • TaskOptimize image sizes to improve webpage loading speeds
  • TaskRemove unused scripts and unnecessary plugins
  • TaskImplement Lazy-loading for content elements
  • Key ResultIncrease conversion rate by 10% through refining call-to-actions
  • TaskImplement successful changes site-wide
  • TaskConduct A/B testing on revised call-to-actions
  • TaskReview existing call-to-actions for clarity and attraction

3. OKR to boost promotion conversions from Hubspot marketing emails

  • ObjectiveBoost promotion conversions from Hubspot marketing emails
  • Key ResultDecrease email bounce rate to less than 2% by refining recipient list
  • TaskAnalyze and segment email recipient list based on engagement
  • TaskImplement a double opt-in subscription process
  • TaskRemove inactive and invalid email addresses periodically
  • Key ResultDeploy A/B testing on emails to improve engagement by 5%
  • TaskIdentify key metrics to measure improved engagement
  • TaskCreate two distinct email variations for testing
  • TaskAnalyze A/B test data, determine successful strategy
  • Key ResultAchieve a 15% increase in conversion rates from marketing emails by quarter end
  • TaskPersonalize email content to engage recipients better
  • TaskImprove email subject lines for increased open rates
  • TaskImplement A/B tests to optimize click-through rates

Best practices for managing your Conversions OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Conversions OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Conversions OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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