3 customisable OKR examples for Conversions

What are Conversions OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Conversions to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Conversions OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Use our free OKR generator
Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Conversions OKRs examples

You will find in the next section many different Conversions Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to increase paid advertising conversions by 20%

Boost paid advertisement conversions by improving campaign performance
Reach target audience more effectively with improved targeting parameters
Conduct market research to determine audience characteristics
Implement A/B testing to optimize targeting parameters
Monitor analytics and adjust targeting parameters as necessary
Refine targeting parameters based on market research findings
Increase click-through rate by 10%
Decrease cost per click by 15%
Try new ad copy and test performance
Target specific demographics and locations to increase relevance
Increase bid adjustments for higher performing keywords
Improve ad relevance and quality score
Implement A/B test strategy to optimize landing page for better conversion rate
Split traffic evenly between variations
Analyze data to determine the winning variation
Develop variations of landing page
Define key performance indicators

Implement this OKR

2. OKRs to enhance web usability to boost conversions and lead quality

Enhance web usability to boost conversions and lead quality
Decrease bounce rate by 15% via improving website navigation
Implement intuitive, clear, and user-friendly navigation menus
Optimize page loading speed to decrease visitor frustration
Perform user experience testing and make necessary adjustments
Reduce page load time by 20% to improve user experience
Optimize image sizes to improve webpage loading speeds
Remove unused scripts and unnecessary plugins
Implement Lazy-loading for content elements
Increase conversion rate by 10% through refining call-to-actions
Implement successful changes site-wide
Conduct A/B testing on revised call-to-actions
Review existing call-to-actions for clarity and attraction

website-optimization user-experience ux-designer web-developer web-development-team ux-design-team

Implement this OKR

3. OKRs to boost promotion conversions from Hubspot marketing emails

Boost promotion conversions from Hubspot marketing emails
Decrease email bounce rate to less than 2% by refining recipient list
Analyze and segment email recipient list based on engagement
Implement a double opt-in subscription process
Remove inactive and invalid email addresses periodically
Deploy A/B testing on emails to improve engagement by 5%
Identify key metrics to measure improved engagement
Create two distinct email variations for testing
Analyze A/B test data, determine successful strategy
Achieve a 15% increase in conversion rates from marketing emails by quarter end
Personalize email content to engage recipients better
Improve email subject lines for increased open rates
Implement A/B tests to optimize click-through rates

email-marketing conversion-rate-optimization email-marketing-specialist conversion-rate-optimizer marketing-team conversion-rate-optimization-team

Implement this OKR

Conversions OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Conversions OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Conversions OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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