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Team OKR example

Drive two new revenue streams via food delivery app advertising

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Drive two new revenue streams via food delivery app advertising

  1. KR 1

    Collaborate with top 10 local restaurants for exclusive ad partnerships

  2. KR 2

    Increase app ad sales by 20% by introducing fresh ad schemes

  3. KR 3

    Convert at least 15% of free users to premium subscription by specific campaigns

Ideas to get you moving
  • Initiate contact and pitch to targeted restaurants
  • Develop pitch for exclusive ad partnership proposal
  • Compile list of top 10 local restaurants for partnership
  • Initiate outreach and sales meetings with prospective clients
  • Identify potential new advertisers interested in mobile app marketing
  • Develop compelling, innovative ad scheme options
  • Monitor conversion rates and adjust campaigns accordingly
  • Develop an engaging premium promotional campaign
  • Identify targeted audience who frequently uses free features
Example targets. Adapt to your baseline before you start.

About this template

The OKR focuses on driving two additional revenue sources through food delivery applications. The stated objective includes partnering with top local restaurants and promoting ads on the app. The key results anticipated are establishing advertising partnerships with the ten best local eateries and increasing app advertisement sales by 20%.

The second desirable outcome involves bringing innovative ad schemes to attract new potential advertisers interested in mobile app marketing. These ad campaigns must be persuasive while serving the clients' needs. This strategy intends to significantly increase advertising on the application, thereby driving up revenues.

The third crucial outcome aims to convert 15% of the app's free users to premium subscribers. This is planned to be executed through meticulous monitoring of conversion rates, meaningfully adjusting campaigns accordingly. Thereby retaining the users who frequently use the free features and urging them to become premium subscribers.

Lastly, an engaging premium promotional campaign is in the pipeline as a vital initiative. This campaign aims to target audience demographics which frequently use the app's free features. The objective is to encourage these frequent users to switch to the premium version, consequently driving up sales.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Drive two new revenue streams via food delivery app advertising
objectives:
- title: Drive two new revenue streams via food delivery app advertising
  outcomes:
  - title: Collaborate with top 10 local restaurants for exclusive ad partnerships
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Initiate contact and pitch to targeted restaurants
    - title: Develop pitch for exclusive ad partnership proposal
    - title: Compile list of top 10 local restaurants for partnership
  - title: Increase app ad sales by 20% by introducing fresh ad schemes
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Initiate outreach and sales meetings with prospective clients
    - title: Identify potential new advertisers interested in mobile app marketing
    - title: Develop compelling, innovative ad scheme options
  - title: Convert at least 15% of free users to premium subscription by specific
      campaigns
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Monitor conversion rates and adjust campaigns accordingly
    - title: Develop an engaging premium promotional campaign
    - title: Identify targeted audience who frequently uses free features
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