9 OKR examples for Visibility

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Visibility OKRs templates

We've added Visibility Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to boost finance operations to increase brand visibility and market influence

  • ObjectiveBoost finance operations to increase brand visibility and market influence
  • Key ResultImprove customer satisfaction rates by 25% through streamlined billing processes
  • TaskTrain staff on new streamlined billing processes for better efficiency
  • TaskRegularly solicit and act upon customer feedback on billing experience
  • TaskImplement automated, error-free billing system to enhance accuracy
  • Key ResultIncrease investor presentations by 40% to expand brand visibility
  • TaskSchedule 40% more investor presentations each week
  • TaskCreate more engaging content for additional investor presentations
  • TaskUtilize various platforms for hosting investor presentations
  • Key ResultImplement new finance software to reduce errors by 30%
  • TaskTrain employees on the new system usage
  • TaskResearch and select suitable finance software
  • TaskMonitor and evaluate error reduction efforts
Turn OKRs into a Strategy Map

OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • Key ResultRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • Key ResultGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • Key ResultSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

OKRs to enhance website visibility and conversion rate

  • ObjectiveEnhance website visibility and conversion rate
  • Key ResultImprove search engine ranking to top 10
  • Key ResultBoost conversion rate by 15%
  • TaskInitiate personalized email marketing campaigns
  • TaskOptimize website for mobile user experience
  • TaskImplement advanced analytics to track customer behavior
  • Key ResultIncrease organic website traffic by 25%
  • TaskImplement SEO best practices to improve search engine rankings
  • TaskCreate engaging, unique, keyword-rich content
  • TaskPromote website on social media platforms for wider reach

OKRs to secure guest posts for enhanced brand visibility and thought leadership

  • ObjectiveIncrease brand visibility and thought leadership through secure guest posts
  • Key ResultSecure 5 high-authority guest post opportunities
  • Key ResultBuild relationships with 3 key influencers in the industry through guest posting
  • Key ResultIncrease website traffic from guest post referrals by 25%
  • Key ResultEarn at least 10 social media shares per guest post

OKRs to enhance brand visibility and customer loyalty

  • ObjectiveEnhance brand visibility and customer loyalty
  • Key ResultImplement a loyalty program, acquiring at least 500 subscriptions
  • TaskResearch and outline structure for the proposed loyalty program
  • TaskDevelop marketing strategies to promote subscriptions
  • TaskMonitor and track acquired subscriptions regularly
  • Key ResultIncrease social media following by 30%
  • TaskCreate engaging content that incentivizes shares and likes
  • TaskPromote profiles through cross-platform collaborations
  • TaskImplement targeted ad campaigns to attract potential followers
  • Key ResultAchieve a 25% rise in brand mentions across online platforms
  • TaskCollaborate with influencers for brand promotion
  • TaskInitiate engaging social media campaigns to increase brand visibility
  • TaskImplement SEO strategies for better online visibility

OKRs to create an engaging landing page featuring 3 goals tiles with OKR

  • ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
  • Key ResultIncrease average page views per user to 5 within next 8 weeks
  • TaskInitiate user-friendly interactive elements on the site
  • TaskImplement engaging, relevant content on most visited pages
  • TaskDevelop easy-to-navigate website structure
  • Key ResultDesign 3 interactive goals tiles with linked OKR by week 6
  • TaskComplete final revisions and submission by week 6
  • TaskDevelop OKRs linked to the designed goals tiles
  • TaskDraft concepts for three interactive goals tiles design
  • Key ResultAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
  • TaskImplement split-testing to improve user engagement
  • TaskClarify and simplify content within goal tiles
  • TaskOptimize goal tile design for better visibility

OKRs to improve visibility on socials

  • ObjectiveBuild a significant social media presence for the brand
  • Key ResultGet 250 positive mentions on Twitter and Linkedin
  • Key ResultReach a total audience of 10k across all channels
  • Key Result2.5% average engagement on promoted posts
  • Key ResultRun 10 collaborations with relevant content creators
  • TaskBuild a detailed project brief
  • TaskCreate a list of relevant content creators

OKRs to implement engagement visibility for corporate customers on Mina Sidor

  • ObjectiveImplement engagement visibility for corporate customers on Mina Sidor
  • Key ResultIncrease the number of corporate users by 20% through improved platform functionality
  • TaskConduct targeted marketing for corporate users
  • TaskUpgrade platform features based on popular user feedback
  • TaskOffer limited-time promotions for corporate sign-ups
  • Key ResultReduce customer inquiries regarding engagement status by 30% after feature implementation
  • TaskImplement a self-help guide for new feature
  • TaskApply customer feedback for feature improvement
  • TaskConduct webinars demonstrating feature usage
  • Key ResultAchieve 90% positive feedback on newly implemented engagement visibility feature
  • TaskGather initial user feedback on engagement visibility feature
  • TaskContinuously monitor and adjust feature for user satisfaction
  • TaskImprove feature based on user feedback and comments

OKRs to optimize app store visibility for higher organic downloads

  • ObjectiveIncrease app store visibility for higher organic downloads
  • Key ResultImplement at least 2 targeted ASO strategies to improve discoverability
  • Key ResultIncrease keyword ranking positions to top 20 in relevant categories
  • Key ResultImprove average rating to at least 4 stars with a minimum of 100 ratings
  • Key ResultIncrease app page conversion rate to at least 30% through A/B testing

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.