15 customisable OKR examples for Visibility

What are Visibility OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Visibility OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Visibility OKRs examples

We've added many examples of Visibility Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to boost finance operations to increase brand visibility and market influence

  • ObjectiveBoost finance operations to increase brand visibility and market influence
  • Key ResultImprove customer satisfaction rates by 25% through streamlined billing processes
  • TaskTrain staff on new streamlined billing processes for better efficiency
  • TaskRegularly solicit and act upon customer feedback on billing experience
  • TaskImplement automated, error-free billing system to enhance accuracy
  • Key ResultIncrease investor presentations by 40% to expand brand visibility
  • TaskSchedule 40% more investor presentations each week
  • TaskCreate more engaging content for additional investor presentations
  • TaskUtilize various platforms for hosting investor presentations
  • Key ResultImplement new finance software to reduce errors by 30%
  • TaskTrain employees on the new system usage
  • TaskResearch and select suitable finance software
  • TaskMonitor and evaluate error reduction efforts

2. OKR to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • Key ResultIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • Key ResultAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • Key ResultOrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

3. OKR to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • Key ResultRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • Key ResultGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • Key ResultSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

4. OKR to enhance website visibility and conversion rate

  • ObjectiveEnhance website visibility and conversion rate
  • Key ResultImprove search engine ranking to top 10
  • Key ResultBoost conversion rate by 15%
  • TaskInitiate personalized email marketing campaigns
  • TaskOptimize website for mobile user experience
  • TaskImplement advanced analytics to track customer behavior
  • Key ResultIncrease organic website traffic by 25%
  • TaskImplement SEO best practices to improve search engine rankings
  • TaskCreate engaging, unique, keyword-rich content
  • TaskPromote website on social media platforms for wider reach

5. OKR to secure guest posts for enhanced brand visibility and thought leadership

  • ObjectiveIncrease brand visibility and thought leadership through secure guest posts
  • Key ResultSecure 5 high-authority guest post opportunities
  • Key ResultBuild relationships with 3 key influencers in the industry through guest posting
  • Key ResultIncrease website traffic from guest post referrals by 25%
  • Key ResultEarn at least 10 social media shares per guest post

6. OKR to boost brand visibility through enhanced focus on major supplies

  • ObjectiveBoost brand visibility through enhanced focus on major supplies
  • Key ResultCollaborate with 10 industry influencers for product promotion within their networks
  • TaskIdentify and list 10 relevant industry influencers
  • TaskDevelop personalized outreach strategies for each influencer
  • TaskLaunch and monitor influencer collaboration for product promotion
  • Key ResultEnhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
  • TaskCreate engaging, high-quality content about major supplies
  • TaskImplement SEO optimization strategies on the website
  • TaskPromote content across all social media platforms
  • Key ResultIncrease social media engagement by 40% highlighting our primary supplies
  • TaskCreate engaging posts focusing on our primary supplies
  • TaskPromote posts using targeted ads on social media platforms
  • TaskStart a contest encouraging user-generated content

7. OKR to enhance brand visibility and customer loyalty

  • ObjectiveEnhance brand visibility and customer loyalty
  • Key ResultImplement a loyalty program, acquiring at least 500 subscriptions
  • TaskResearch and outline structure for the proposed loyalty program
  • TaskDevelop marketing strategies to promote subscriptions
  • TaskMonitor and track acquired subscriptions regularly
  • Key ResultIncrease social media following by 30%
  • TaskCreate engaging content that incentivizes shares and likes
  • TaskPromote profiles through cross-platform collaborations
  • TaskImplement targeted ad campaigns to attract potential followers
  • Key ResultAchieve a 25% rise in brand mentions across online platforms
  • TaskCollaborate with influencers for brand promotion
  • TaskInitiate engaging social media campaigns to increase brand visibility
  • TaskImplement SEO strategies for better online visibility

8. OKR to successfully execute SEO projects for improved online visibility

  • ObjectiveSuccessfully execute SEO projects for improved online visibility
  • Key ResultRank in top 10 search results for at least 20 primary keywords
  • TaskCreate and implement targeted SEO strategies for each keyword
  • TaskIdentify and select 20 primary keywords relevant to the business
  • TaskRegularly monitor, evaluate and adjust SEO strategies
  • Key ResultIncrease organic website traffic by 40% through effective SEO practices
  • TaskCreate high-quality, SEO-friendly blog posts
  • TaskImplement a backlink strategy to boost site authority
  • TaskPerform keyword research to optimize website content
  • Key ResultImprove conversion rate by 30% via SEO optimized landing pages
  • TaskTest and refine meta descriptions and headers
  • TaskUpdate landing pages with SEO-optimized content
  • TaskConduct keyword research for high-volume, relevant search terms

9. OKR to create an engaging landing page featuring 3 goals tiles with OKR

  • ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
  • Key ResultIncrease average page views per user to 5 within next 8 weeks
  • TaskInitiate user-friendly interactive elements on the site
  • TaskImplement engaging, relevant content on most visited pages
  • TaskDevelop easy-to-navigate website structure
  • Key ResultDesign 3 interactive goals tiles with linked OKR by week 6
  • TaskComplete final revisions and submission by week 6
  • TaskDevelop OKRs linked to the designed goals tiles
  • TaskDraft concepts for three interactive goals tiles design
  • Key ResultAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
  • TaskImplement split-testing to improve user engagement
  • TaskClarify and simplify content within goal tiles
  • TaskOptimize goal tile design for better visibility

10. OKR to boost our company's corporate social responsibility (CSR) involvement and visibility

  • ObjectiveBoost our company's corporate social responsibility (CSR) involvement and visibility
  • Key ResultIncrease the number of CSR projects by 20%
  • TaskGet executive approval for CSR expansion
  • TaskAllocate resources to support an increased CSR project
  • TaskIdentify potential partners and causes for new CSR projects
  • Key ResultInvolve 70% of staff in volunteering activities related to CSR
  • TaskSet up regular volunteer opportunities with local charities
  • TaskPublicize volunteering events through internal communication channels
  • TaskIdentify interests of staff for suitable CSR activities
  • Key ResultDecrease carbon footprint by 15% through energy-efficient initiatives
  • TaskInstall energy-efficient appliances and lighting
  • TaskEstablish company-wide recycling program
  • TaskImplement solar panels to generate renewable power

11. OKR to increase visibility of our website using SEO practices

  • ObjectiveIncrease visibility of our website using SEO practices
  • Key ResultImprove the site's organic traffic by 20% from SEO methods
  • TaskDevelop and post engaging, keyword-optimized content regularly
  • TaskImplement SEO-friendly metadata for all website pages
  • TaskBuild high-quality, relevant backlinks for the site
  • Key ResultIncrease backlink count by 15% with high quality, relevant sites
  • TaskIdentify high-quality sites relevant to our content
  • TaskMonitor and track backlink progress regularly
  • TaskDraft personalized outreach emails for link opportunities
  • Key ResultAchieve the first page ranking for 5 targeted keywords on Google
  • TaskConsistently produce quality, keyword-optimized blog posts
  • TaskRegularly monitor, analyze, and adjust keyword strategies
  • TaskImplement SEO strategies for target keywords on website content

12. OKR to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • Key ResultAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • Key ResultSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • Key ResultGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

13. OKR to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

14. OKR to improve visibility on socials

  • ObjectiveBuild a significant social media presence for the brand
  • Key ResultGet 250 positive mentions on Twitter and Linkedin
  • Key ResultReach a total audience of 10k across all channels
  • Key Result2.5% average engagement on promoted posts
  • Key ResultRun 10 collaborations with relevant content creators
  • TaskBuild a detailed project brief
  • TaskCreate a list of relevant content creators

15. OKR to boost global visibility of our brand

  • ObjectiveBoost global visibility of our brand
  • Key ResultEstablish partnerships with 5 internationally recognized influencers
  • TaskIdentify influencers that align with our brand and products
  • TaskInitiate communication and negotiate terms of partnerships
  • TaskDraft personalized proposals for partnership collaborations
  • Key ResultGain presence in 3 untapped foreign markets
  • TaskExecute marketing campaigns to promote brand awareness
  • TaskIdentify potential foreign markets through market research
  • TaskDevelop a market entry strategy for each location
  • Key ResultIncrease social media followers by 30% across all platforms
  • TaskCollaborate with industry influencers and peers
  • TaskPromote social media profiles offline and online
  • TaskCreate and share engaging content regularly

Best practices for managing your Visibility OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Visibility OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Visibility OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

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