15 customisable OKR examples for Visibility
What are Visibility OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Visibility OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Visibility OKRs examples
We've added many examples of Visibility Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- Increase social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
2. OKRs to enhance overall business visibility
- Enhance overall business visibility
- Achieve a 15% raise in brand mentions on social media platforms
- Initiate online partnerships for cross-promotion and brand mention
- Develop engaging, shareable content for all social media profiles
- Implement targeted paid social media campaigns
- Increase web traffic by 25% through targeted SEO campaigns
- Identify and apply high-traffic keywords relevant to the website's content
- Optimize on-page SEO elements such as meta tags and URLs
- Increase backlinks through guest blogging and collaborations
- Enhance email newsletter open rates by 20% via engaging content strategy
- Implement A/B testing for content optimization
- Develop engaging subject lines to capture attention instantly
- Integrate personalization in newsletters for relevancy
3. OKRs to boost finance operations to increase brand visibility and market influence
- Boost finance operations to increase brand visibility and market influence
- Improve customer satisfaction rates by 25% through streamlined billing processes
- Train staff on new streamlined billing processes for better efficiency
- Regularly solicit and act upon customer feedback on billing experience
- Implement automated, error-free billing system to enhance accuracy
- Increase investor presentations by 40% to expand brand visibility
- Schedule 40% more investor presentations each week
- Create more engaging content for additional investor presentations
- Utilize various platforms for hosting investor presentations
- Implement new finance software to reduce errors by 30%
- Train employees on the new system usage
- Research and select suitable finance software
- Monitor and evaluate error reduction efforts
4. OKRs to increase visibility and knowledge of our brand
- Increase visibility and knowledge of our brand
- Increase social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
5. OKRs to boost product visibility and establish success pipeline in new markets
- Boost product visibility and establish success pipeline in new markets
- Raise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- Generate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- Secure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
6. OKRs to enhance website visibility and conversion rate
- Enhance website visibility and conversion rate
- Improve search engine ranking to top 10
- Boost conversion rate by 15%
- Initiate personalized email marketing campaigns
- Optimize website for mobile user experience
- Implement advanced analytics to track customer behavior
- Increase organic website traffic by 25%
- Implement SEO best practices to improve search engine rankings
- Create engaging, unique, keyword-rich content
- Promote website on social media platforms for wider reach
7. OKRs to secure guest posts for enhanced brand visibility and thought leadership
- Increase brand visibility and thought leadership through secure guest posts
- Secure 5 high-authority guest post opportunities
- Build relationships with 3 key influencers in the industry through guest posting
- Increase website traffic from guest post referrals by 25%
- Earn at least 10 social media shares per guest post
8. OKRs to boost brand visibility through enhanced focus on major supplies
- Boost brand visibility through enhanced focus on major supplies
- Collaborate with 10 industry influencers for product promotion within their networks
- Identify and list 10 relevant industry influencers
- Develop personalized outreach strategies for each influencer
- Launch and monitor influencer collaboration for product promotion
- Enhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
- Create engaging, high-quality content about major supplies
- Implement SEO optimization strategies on the website
- Promote content across all social media platforms
- Increase social media engagement by 40% highlighting our primary supplies
- Create engaging posts focusing on our primary supplies
- Promote posts using targeted ads on social media platforms
- Start a contest encouraging user-generated content
9. OKRs to enhance brand visibility and customer loyalty
- Enhance brand visibility and customer loyalty
- Implement a loyalty program, acquiring at least 500 subscriptions
- Research and outline structure for the proposed loyalty program
- Develop marketing strategies to promote subscriptions
- Monitor and track acquired subscriptions regularly
- Increase social media following by 30%
- Create engaging content that incentivizes shares and likes
- Promote profiles through cross-platform collaborations
- Implement targeted ad campaigns to attract potential followers
- Achieve a 25% rise in brand mentions across online platforms
- Collaborate with influencers for brand promotion
- Initiate engaging social media campaigns to increase brand visibility
- Implement SEO strategies for better online visibility
10. OKRs to successfully execute SEO projects for improved online visibility
- Successfully execute SEO projects for improved online visibility
- Rank in top 10 search results for at least 20 primary keywords
- Create and implement targeted SEO strategies for each keyword
- Identify and select 20 primary keywords relevant to the business
- Regularly monitor, evaluate and adjust SEO strategies
- Increase organic website traffic by 40% through effective SEO practices
- Create high-quality, SEO-friendly blog posts
- Implement a backlink strategy to boost site authority
- Perform keyword research to optimize website content
- Improve conversion rate by 30% via SEO optimized landing pages
- Test and refine meta descriptions and headers
- Update landing pages with SEO-optimized content
- Conduct keyword research for high-volume, relevant search terms
11. OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
12. OKRs to boost our company's corporate social responsibility (CSR) involvement and visibility
- Boost our company's corporate social responsibility (CSR) involvement and visibility
- Increase the number of CSR projects by 20%
- Get executive approval for CSR expansion
- Allocate resources to support an increased CSR project
- Identify potential partners and causes for new CSR projects
- Involve 70% of staff in volunteering activities related to CSR
- Set up regular volunteer opportunities with local charities
- Publicize volunteering events through internal communication channels
- Identify interests of staff for suitable CSR activities
- Decrease carbon footprint by 15% through energy-efficient initiatives
- Install energy-efficient appliances and lighting
- Establish company-wide recycling program
- Implement solar panels to generate renewable power
13. OKRs to increase visibility of our website using SEO practices
- Increase visibility of our website using SEO practices
- Improve the site's organic traffic by 20% from SEO methods
- Develop and post engaging, keyword-optimized content regularly
- Implement SEO-friendly metadata for all website pages
- Build high-quality, relevant backlinks for the site
- Increase backlink count by 15% with high quality, relevant sites
- Identify high-quality sites relevant to our content
- Monitor and track backlink progress regularly
- Draft personalized outreach emails for link opportunities
- Achieve the first page ranking for 5 targeted keywords on Google
- Consistently produce quality, keyword-optimized blog posts
- Regularly monitor, analyze, and adjust keyword strategies
- Implement SEO strategies for target keywords on website content
14. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Achieve 15% increase in website traffic via personalized email marketing campaigns
- Analyze and adjust campaigns based on metrics
- Identify target audience for personalized email marketing
- Develop engaging, personalized email content
- Secure at least 10 qualified leads from top-tier target accounts each month
- Initiate contact and nurture relationships with leads
- Identify and research top-tier target accounts
- Develop personalized outreach strategies for each account
- Garner a 30% increase in social media following through targeted content promotion
- Identify and analyze the audience's content interests
- Develop and implement a tailored content strategy
- Regularly monitor and optimize content performance
15. OKRs to enhance visibility and effectiveness of Fintech marketing operations
- Enhance visibility and effectiveness of Fintech marketing operations
- Increase conversion rates by 25% through optimization of marketing funnels
- Analyze current marketing funnel for potential improvements
- Implement A/B testing strategies on landing pages
- Enhance user experience and navigation on the website
- Secure 10 new high-value partnerships for cooperative marketing ventures
- Develop tailored partnership proposals
- Identify potential partners in target market
- Initiate engagement and negotiations
- Boost website traffic by 30% with strategic SEO and content marketing
- Develop valuable, SEO-optimized content
- Monitor and analyze website traffic data regularly
- Research relevant keywords for strategic SEO implementation
Visibility OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Visibility OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Visibility OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance operational efficiency in the commercial truck shop
- OKRs to improve risk management in the editorial department
- OKRs to foster inclusivity in the workplace
- OKRs to enhance IT operational efficiency through data-driven innovations
- OKRs to boost Iranian childhood cancer charity's brand recognition
- OKRs to enhance client success and retention in North America
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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