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10 OKR examples for Visibility

What are Visibility OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Visibility OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Visibility OKRs examples

We've added many examples of Visibility Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to amplify our brand visibility through strategic content marketing

  • ObjectiveAmplify our brand visibility through strategic content marketing
  • KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
  • KRGenerate 20% increase in unique page visits through SEO-optimized content
  • TaskMonitor website traffic and adjust SEO strategies accordingly
  • TaskConduct keyword research for highly searched terms in your industry
  • TaskOptimize website content with selected keywords
  • KRBoost social media shares by 30% through effective content distribution
  • TaskCreate engaging, shareable content relevant to target audience
  • TaskUtilize influencers for wider content distribution
  • TaskMonitor and optimize content sharing strategies regularly
Tability

2OKRs to boost overall brand visibility

  • ObjectiveBoost overall brand visibility
  • KRLaunch 2 advertising campaigns to boost customer engagement by 50%
  • TaskImplement campaigns across chosen digital platforms
  • TaskMonitor and analyze campaign performance regularly
  • TaskDevelop two creative, targeted advertising campaigns
  • KRIncrease social media followers by 30% to widen online presence
  • TaskGenerate engaging content regularly to foster audience interaction
  • TaskUtilize hashtags effectively to increase discoverability
  • TaskCollaborate with influencers to expand reach
  • KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
  • TaskIdentify potential partners that align with the company's market and values
  • TaskNegotiate and finalize partnership agreements and launch campaigns
  • TaskInitiate discussions with these partners about cross-promotion opportunities

3OKRs to enhance SIEM visibility with robust grey area log monitoring

  • ObjectiveEnhance SIEM visibility with robust grey area log monitoring
  • KRAchieve 25% reduction in grey area incidents due to improved log monitoring
  • TaskIncrease frequency of log reviews
  • TaskTrain staff on identifying grey area incidents
  • TaskImplement an enhanced log monitoring system
  • KRImplement 2 new diverse log monitoring tools for SIEM visibility enhancement
  • TaskPurchase and install the chosen log monitoring tools
  • TaskTrain IT personnel on the new tools operation and maintenance
  • TaskResearch and select 2 diverse log monitoring tools suitable for SIEM
  • KRConduct weekly audits to ensure 100% monitoring of grey area logs by SIEM
  • TaskSchedule weekly audits to check grey area logs
  • TaskAnalyze and report results from each SIEM audit
  • TaskEnsure SIEM tool is constantly tracking all grey logs

4OKRs to enhance knowledge visibility among subject matter experts

  • ObjectiveEnhance knowledge visibility among subject matter experts
  • KRInitiate 2 interactive forums promoting topic discussions to increase engagement by 60%
  • TaskIdentify two engaging topics for discussion
  • TaskPromote forums to target audience
  • TaskCreate interactive forums for chosen topics
  • KRConduct three skill-specific workshops to enhance knowledge sharing by 50%
  • TaskOrganize workshops focused on each of these skills
  • TaskIdentify three vital skills integral to improving knowledge sharing
  • TaskMonitor and measure improvements in knowledge sharing post-workshops
  • KRDevelop a monthly expert-led webinar, resulting in 30% more participants
  • TaskDetermine suitable topics and identify potential experts in related fields
  • TaskDevelop a marketing strategy to increase participant numbers by 30%
  • TaskStructure the webinar to engage and retain more attendees

5OKRs to enhance overall business visibility

  • ObjectiveEnhance overall business visibility
  • KRAchieve a 15% raise in brand mentions on social media platforms
  • TaskInitiate online partnerships for cross-promotion and brand mention
  • TaskDevelop engaging, shareable content for all social media profiles
  • TaskImplement targeted paid social media campaigns
  • KRIncrease web traffic by 25% through targeted SEO campaigns
  • TaskIdentify and apply high-traffic keywords relevant to the website's content
  • TaskOptimize on-page SEO elements such as meta tags and URLs
  • TaskIncrease backlinks through guest blogging and collaborations
  • KREnhance email newsletter open rates by 20% via engaging content strategy
  • TaskImplement A/B testing for content optimization
  • TaskDevelop engaging subject lines to capture attention instantly
  • TaskIntegrate personalization in newsletters for relevancy

6OKRs to broaden visibility and recognition of the brand

  • ObjectiveBroaden visibility and recognition of the brand
  • KRSecure 4 guest blog posts on high-traffic industry websites
  • TaskIdentify 4 high-traffic industry websites suitable for guest blogging
  • TaskContact website owners to negotiate posting arrangements
  • TaskDraft compelling, relevant blog posts for submission
  • KRIncrease social media followers by 30%
  • TaskUse targeted hashtags relevant to specific audiences
  • TaskEngage with followers daily through responses and interactions
  • TaskRegularly post high-quality, shareable content
  • KRAchieve a 20% increase in website traffic through organic search results
  • TaskProduce high-quality, keyword-rich content regularly to draw organic traffic
  • TaskImplement SEO optimization strategies to improve website's search engine ranking
  • TaskAnalyze and optimize website loading speed for better user experience

7OKRs to boost finance operations to increase brand visibility and market influence

  • ObjectiveBoost finance operations to increase brand visibility and market influence
  • KRImprove customer satisfaction rates by 25% through streamlined billing processes
  • TaskTrain staff on new streamlined billing processes for better efficiency
  • TaskRegularly solicit and act upon customer feedback on billing experience
  • TaskImplement automated, error-free billing system to enhance accuracy
  • KRIncrease investor presentations by 40% to expand brand visibility
  • TaskSchedule 40% more investor presentations each week
  • TaskCreate more engaging content for additional investor presentations
  • TaskUtilize various platforms for hosting investor presentations
  • KRImplement new finance software to reduce errors by 30%
  • TaskTrain employees on the new system usage
  • TaskResearch and select suitable finance software
  • TaskMonitor and evaluate error reduction efforts

8OKRs to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • KRIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • KRAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • KROrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event
Tability

9OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • KRRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • KRGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • KRSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

10OKRs to enhance website visibility and conversion rate

  • ObjectiveEnhance website visibility and conversion rate
  • KRImprove search engine ranking to top 10
  • KRBoost conversion rate by 15%
  • TaskInitiate personalized email marketing campaigns
  • TaskOptimize website for mobile user experience
  • TaskImplement advanced analytics to track customer behavior
  • KRIncrease organic website traffic by 25%
  • TaskImplement SEO best practices to improve search engine rankings
  • TaskCreate engaging, unique, keyword-rich content
  • TaskPromote website on social media platforms for wider reach

Visibility OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Visibility OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Visibility OKR templates

We have more templates to help you draft your team goals and OKRs.