15 customisable OKR examples for Strategies
What are Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategies to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Strategies OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Strategies OKRs examples
You will find in the next section many different Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement effective project risk management strategies
Improve project risk management
Reduce overall project risk by 20% through early identification and mitigation- Increase team's risk management maturity level by 2 points through training and coaching
- Implement a risk management tracking tool with 100% team adoption and utilization
- Reduce project delay and budget overruns by 15% through proactive risk monitoring and response
2. OKRs to drive business expansion through innovative strategies
- Drive business expansion through innovative strategies
- Secure two strategic partnerships for innovation collaboration
Reach out initiating discussions for collaboration- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- Increase innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- Develop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
3. OKRs to improve indirect purchasing to support HR's talent strategies
- Improve indirect purchasing to support HR's talent strategies
- Negotiate 10% cost reduction in vendor contracts for HR tools and services
- Develop a negotiation strategy focusing on cost reduction
- Identify key vendors and analyze existing contracts for negotiation leverage
- Organize meetings with vendors to discuss contract renegotiations
- Establish long-term partnerships with 3 quality talent sourcing agencies
- Schedule meetings to discuss partnership opportunities
- Research and identify potential talent sourcing agencies
- Negotiate and finalize the agreements
- Implement benefits package appealing to 85% of potential talents by surveying industry standards
- Conduct a survey of industry standards for benefits packages
- Analyze survey results to identify popular benefits
- Design benefits package based on analyzed data
4. OKRs to increase revenue by optimizing sales strategies and processes
- Increase revenue by optimizing sales strategies and processes
- Improve customer retention rate by 15% through targeted loyalty programs and personalized communication
- Analyze customer data to identify preferences and develop personalized loyalty program offers
- Conduct regular surveys to gather customer feedback and identify areas for improvement
- Implement automated system for personalized communication through email, SMS, and social media
- Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
- Implement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
- Acquire 100 new high-value customers through targeted marketing campaigns
- Increase average order value by 10% through upselling and cross-selling techniques
- Create visually appealing and persuasive product displays to encourage add-on sales
- Train sales team on effective upselling and cross-selling strategies
- Offer bundled discounts for purchasing complementary products together
- Implement personalized product recommendations based on customer browsing and purchase history
5. OKRs to increase contract bookings significantly
- Increase contract bookings significantly
- Generate 10% more qualified leads through targeted marketing campaigns
- Implement targeted marketing strategies across various platforms
- Identify customer demographics for highly personalized ads
- Evaluate and optimize campaigns based on lead generation metrics
- Secure 15% more contract bookings compared to last quarter over the next quarter
- Increase marketing efforts towards client acquisition
- Improve and promote contract discount incentives
- Identify and target new potential clients for contract bookings
- Improve contract completion rate to 85% with no escalation or issues
- Implement thorough contract review to find potential obstacles
- Conduct continuous improvement training for better contract execution
- Provide timely support and guidance to the contracting team
6. OKRs to establish robust strategies to prevent newsroom sellouts
- Establish robust strategies to prevent newsroom sellouts
- Instigate strict vendor vetting procedures that reduce sellout risk by 30%
- Introduce mandatory background checks for all potential vendors
- Develop strict criteria for vendor performance evaluation
- Implement mandatory sellout risk training for procurement team
- Implement newsroom integrity training for 80% of journalistic staff
- Schedule training sessions for journalism staff
- Monitor and track staff participation rates
- Develop a comprehensive newsroom integrity training curriculum
- Develop a comprehensive risk assessment protocol for potential sellouts by 25%
- Identify potential sellout products and their current market demand
- Create mitigation strategies for potential risks
- Evaluate potential financial impact of a 25% sellout
7. OKRs to implement machine learning strategies to cut customer attrition
- Implement machine learning strategies to cut customer attrition
- Decrease monthly churn rate by 15% through the application of predictive insights
- Prioritize customer retention strategies with predictive modeling
- Enhance user engagement based on predictive insights
- Implement predictive analytics for customer behavior patterns
- Implement machine learning solutions in 85% of our customer-facing interactions
- Develop and test relevant ML models for these interactions
- Identify customer interactions where machine learning can be applied
- Integrate ML models into the existing customer interface
- Increase accurate churn prediction rates by 25% with a refined machine learning model
- Gather and analyze data for evaluating churn rates
- Intensify machine learning training on accurate prediction
- Implement and test refined machine learning model
8. OKRs to enhance support for junior recruiters
- Enhance support for junior recruiters
- Provide 10 training programs on effective recruitment strategies by end of the quarter
- Identify relevant topics for the 10 training programs
- Write the curricula for each training program
- Organize resources and schedule the training sessions
- Achieve a 90% satisfaction rate on mentors' guidance from junior recruiters
- Regularly review and improve mentoring strategies
- Collect feedback from recruiters after each mentoring session
- Implement mentor training focusing on recruiters' needs
- Reduce onboarding time for new recruiters by 30% through streamlined processes
- Develop a mentoring program for new hires
- Implement a digital onboarding system
- Update training materials for better efficiency
9. OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
- Elevate brand awareness and conversion rates through dynamic marketing strategies
- Achieve a 15% increase in social media engagement through intriguing content
- Monitor audience engagement trends and adjust strategies accordingly
- Regularly update social media with intriguing, resonating materials
- Identify trending topics for more relevant, engaging content
- Increase website traffic by 20% through improved SEO techniques
- Boost local SEO by improving the quality of backlinks
- Incorporate relevant keywords throughout the website content
- Optimize website for mobile and page loading speed
- Generate a 10% uplift in online sales from effective email marketing campaigns
- Segment customer base for personalized, targeted email campaigns
- Test and optimize email subject lines for open rates
- Analyze campaign data to improve future email strategies
10. OKRs to enhance triggering and conversion rates through effective marketing strategies
- Enhance triggering and conversion rates through effective marketing strategies
- Elevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- Boost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- Increase the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
11. OKRs to accelerate the company's hiring process
- Accelerate the company's hiring process
- Increase the hired candidates by 30%
- Enhance recruitment strategies to attract more potential candidates
- Implement incentives for employee referrals
- Invest in further recruiter training and resources
- Improve job postings to attract 20% more candidate applications
- Increase job posting visibility across multiple platforms
- Highlight benefits, company culture, and growth opportunities
- Revise job descriptions to include clear and detailed responsibilities
- Shorten the interview process to a maximum of two weeks
- Schedule back-to-back interviews to hasten decision-making
- Implement preliminary screening calls to weed out unsuitable candidates
- Streamline interview questions, focusing on crucial ones only
12. OKRs to improve stakeholder engagement and communication plan to enhance project success
- Improve stakeholder engagement and communication plan to enhance project success
- Increase stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- Conduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- Identify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- Implement at least three initiatives aimed at strengthening relationships with key stakeholders
13. OKRs to enhance employee recruitment, mentorship and development strategies
- Enhance employee recruitment, mentorship and development strategies
- Recruit and onboard 15 new high-potential employees
- Identify talent through LinkedIn and job board searches
- Arrange interviews with selected candidates
- Develop comprehensive onboarding plan for new hires
- Establish mentorship programs impacting 80% of team
- Identify potential mentors within the organization
- Develop a structured mentorship program outline
- Implement program and monitor participation rates
- Ensure 70% of employees engage in at least one development program
- Monitor and announce progress towards target regularly
- Promote benefits of development programs to all staff
- Oversee individual sign-ups for at least one program
14. OKRs to streamline financial processes for enhanced profit growth
- Streamline financial processes for enhanced profit growth
- Increase net profit margin by 10% through operational efficiencies
- Increase pricing strategy efficiency to boost profit
- Streamline supply chain to reduce operational expenses
- Implement cost-saving measures in production processes
- Improve financial forecasting accuracy by 15% through use of advanced analytics
- Train staff on accurate use of analytics tools
- Continually assess and refine forecasting model accuracy
- Implement advanced analytics software for financial forecasting
- Implement two new innovative cost-reduction strategies by the end of the quarter
- Develop a detailed plan for implementation
- Research and identify potential cost-reduction strategies
- Execute and monitor the new strategies
15. OKRs to attain IIBA ECBA certification
- Attain IIBA ECBA certification
- Score 80% consistently in mock ECBA practice exams
- Finalize proven test strategies and apply on practice ECBA exams to ensure readiness
- Apply strategies on practice ECBA exams
- Review and finalize current test strategies
- Evaluate performance to ensure exam readiness
- Complete preparation of 70% of total ECBA study material within first few weeks
- Create a structured study schedule based on the ECBA syllabus
- Dedicate specific hours daily for focused study sessions
- Regularly review progress to ensure 70% completion
Strategies OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Strategies OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement Human Centric Design in our SaaS business
- OKRs to establish a new vertically integrated business line
- OKRs to implement Scrum and Agile training for the team
- OKRs to successfully launch a new product
- OKRs to improve Team and Individual Professional Capabilities
- OKRs to successfully implement the new bank branch opening infrastructure
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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