19 OKR examples for Strategies
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategies to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Strategies OKRs templates
The examples have Strategies Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to implement effective project risk management strategies
Improve project risk management
Reduce overall project risk by 20% through early identification and mitigation- Increase team's risk management maturity level by 2 points through training and coaching
- Implement a risk management tracking tool with 100% team adoption and utilization
- Reduce project delay and budget overruns by 15% through proactive risk monitoring and response
OKRs to improve indirect purchasing to support HR's talent strategies
- Improve indirect purchasing to support HR's talent strategies
- Negotiate 10% cost reduction in vendor contracts for HR tools and services
Develop a negotiation strategy focusing on cost reduction- Identify key vendors and analyze existing contracts for negotiation leverage
- Organize meetings with vendors to discuss contract renegotiations
- Establish long-term partnerships with 3 quality talent sourcing agencies
- Schedule meetings to discuss partnership opportunities
- Research and identify potential talent sourcing agencies
- Negotiate and finalize the agreements
- Implement benefits package appealing to 85% of potential talents by surveying industry standards
- Conduct a survey of industry standards for benefits packages
- Analyze survey results to identify popular benefits
- Design benefits package based on analyzed data
OKRs to increase revenue by optimizing sales strategies and processes
- Increase revenue by optimizing sales strategies and processes
- Improve customer retention rate by 15% through targeted loyalty programs and personalized communication
- Analyze customer data to identify preferences and develop personalized loyalty program offers
- Conduct regular surveys to gather customer feedback and identify areas for improvement
- Implement automated system for personalized communication through email, SMS, and social media
- Monitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
- Implement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
- Acquire 100 new high-value customers through targeted marketing campaigns
- Increase average order value by 10% through upselling and cross-selling techniques
- Create visually appealing and persuasive product displays to encourage add-on sales
- Train sales team on effective upselling and cross-selling strategies
- Offer bundled discounts for purchasing complementary products together
- Implement personalized product recommendations based on customer browsing and purchase history
OKRs to enhance support for junior recruiters
- Enhance support for junior recruiters
- Provide 10 training programs on effective recruitment strategies by end of the quarter
- Identify relevant topics for the 10 training programs
- Write the curricula for each training program
- Organize resources and schedule the training sessions
- Achieve a 90% satisfaction rate on mentors' guidance from junior recruiters
- Regularly review and improve mentoring strategies
- Collect feedback from recruiters after each mentoring session
- Implement mentor training focusing on recruiters' needs
- Reduce onboarding time for new recruiters by 30% through streamlined processes
- Develop a mentoring program for new hires
- Implement a digital onboarding system
- Update training materials for better efficiency
OKRs to improve stakeholder engagement and communication plan to enhance project success
- Improve stakeholder engagement and communication plan to enhance project success
- Increase stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- Conduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- Identify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- Implement at least three initiatives aimed at strengthening relationships with key stakeholders
OKRs to increase inbound customer opportunities to 11
- Increase inbound customer opportunities to 11
- Develop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- Enhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- Implement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
OKRs to implement strategies to enhance sustainable revenue growth
- Implement strategies to enhance sustainable revenue growth
- Secure at least 10 new B2B partnerships for an expected sales increase of 20%
- Negotiate partnership terms and finalize agreements
- Identify and list potential B2B partnership targets
- Initiate contact and set meetings with the targets
- Increase customer retention rate by 15% through customer satisfaction strategies
- Boost market penetration in untapped regions by 25% to grow brand presence
- Perform market research to identify potential untapped regions
- Develop tailored marketing strategies for these regions
- Implement intensive promotional campaigns in targeted regions
OKRs to boost comprehension in compensation sector via webinar and seminar attendance
- Boost comprehension in compensation sector via webinar and seminar attendance
- Apply learnt compensation strategies in two practical projects or simulations
- Attend a minimum of two compensation-related webinars per month
- Register for at least two webinars every month
- Attend and actively participate in the webinars
- Research and find relevant compensation-related webinars to attend
- Participate in at least one compensation-focused seminar or conference
- Attend and engage actively at the event
- Research upcoming compensation-focused seminars or conferences
- Register for a chosen seminar or conference
OKRs to improve product management efficiency
- Improve product management efficiency
- Increase customer satisfaction rating by 10% through continuous improvement of product features and functionality
- Implement necessary product updates based on customer feedback to enhance satisfaction
- Analyze survey data to identify areas for improvement in product features and functionality
- Monitor customer satisfaction rating regularly to track progress and make further improvements
- Conduct regular customer surveys to gather feedback on product features and functionality
- Increase cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
- Schedule regular cross-functional meetings to discuss and gather input on product decisions
- Create a centralized platform for stakeholders to provide feedback and suggestions on product development
- Implement a process to collect feedback from key stakeholders before finalizing product decisions
- Conduct training sessions to educate team members about the importance of cross-functional collaboration
- Achieve a 15% increase in product revenue by identifying and implementing new monetization strategies
- Track and measure revenue growth after implementing new monetization strategies for optimization
- Conduct market research to identify new consumer needs and preferences
- Collaborate with the product development team to create and implement new revenue-generating features
- Analyze competitor strategies to uncover potential monetization opportunities
- Reduce average time to market by 20% through streamlined product development processes
- Conduct thorough analysis and eliminate non-essential steps from the product development workflow
- Streamline communication channels and establish clear guidelines for efficient information sharing
- Optimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
- Implement agile project management methodologies and cross-functional collaboration for faster decision-making
OKRs to implement effective talent acquisition strategies
- Strengthen talent acquisition process
- Implement at least 2 new sourcing channels
- Reduce time-to-hire by 15%
- Increase candidate pool diversity by 20%
- Improve candidate satisfaction score by 10 points
OKRs to enhance Direct-to-Consumer (DTC) conversion rates
- Enhance Direct-to-Consumer (DTC) conversion rates
- Improve the checkout process, reducing cart abandonment by 15%
- Implement abandoned cart email reminders to incentivize completion
- Optimize loading speed at checkout page for efficiency
- Simplify site navigation to allow easy checkout process
- Implement targeted marketing campaigns to boost customer engagement by 30%
- Identify key demographics for targeted marketing strategies
- Develop tailored marketing campaigns for each demographic
- Track and monitor customer engagement metrics regularly
- Increase DTC site traffic by 20% through optimized SEO strategies
- Regularly update site with fresh, SEO-optimized content
- Optimize website content for identified SEO keywords
- Perform keyword research for high-traffic and industry-related terms
OKRs to enhance business analysis skills and strategies
- Enhance business analysis skills and strategies
- Improve current project efficiency by 15% using new business analysis techniques
- Implement effective techniques into current project workflow
- Monitor and measure impact on project efficiency
- Research latest business analysis techniques suitable for the project
- Deliver 1 impactful presentation on learned business analysis concepts to team
- Develop a presentation on key business analysis concepts
- Practice presentation for cogent verbal delivery
- Schedule a team meeting to present findings
- Complete 2 relevant professional courses in business analysis
- Identify two professional courses in business analysis
- Register for the selected courses
- Conscientiously finish and complete both courses
OKRs to enhance partnership with business for valuable audit plan fruition
- Enhance partnership with business for valuable audit plan fruition
- Initiate 3 strategic discussions with business stakeholders to identify potential audit areas
- Prep for discussions by assessing potential audit zones
- Identify key business stakeholders for strategic discussions
- Schedule meetings with stakeholders to discuss audit areas
- Generate 5+ tangible value creation strategies born from audit insights
- Brainstorm and develop potential value creation strategies
- Evaluate and finalize top five strategies for implementation
- Identify key insights from previous audit reports
- Achieve 100% progression on the determined annual audit plan
- Determine key priorities, resources and timeframe for the annual audit
- Regularly review the audit's progress and address any issues promptly
- Ensure thorough communication with relevant personnel throughout the audit process
OKRs to boost sign-ups conversion to reach a 50% paying customer rate
- Boost sign-ups conversion to reach a 50% paying customer rate
- Implement 2 high-converting strategies targeted at sign-ups each month
- Monitor and measure strategy performance
- Research and select effective strategies for sign-ups
- Outline a plan for strategy implementation
- Increase the website conversion rate by 10% each month
- Optimize website layout for easier navigation and usability
- Implement effective call-to-action buttons on web pages
- Run A/B tests to improve landing pages performance
- Reduce the signup to paying customer cycle by 15%
- Improve onboarding to highlight product benefits
- Implement immediate upsell strategies post-signup
- Simplify the sign-up process to minimize hurdles
OKRs to enhance expertise in customer success strategies and methodologies
- Enhance expertise in customer success strategies and methodologies
- Achieve a 10% increase in customer satisfaction scores through the implemented changes
- Implement enhanced customer service training for employees
- Review and optimize after-sale services
- Update customer feedback mechanisms for easier responses
- Implement 3 identified best practices in customer service in real projects
- Train servicing team and monitor the implementation process
- Review and understand each identified customer service best practice
- Select real-time projects for implementing these practices
- Successfully complete 4 relevant industry-recognized certifications
- Complete and pass all certification exams
- Identify and enroll in four industry-recognized certification programs
- Establish a study schedule for each certification program
OKRs to improve lead generation through effective lead capture strategies
- Increase lead generation with targeted capture strategies
- Implement lead magnets on website resulting in 50% increase in page conversion rate
- Run A/B tests on landing pages resulting in a 25% increase in lead capture
- Launch paid campaigns resulting in a 20% increase in lead quantity and quality
- Host monthly webinars resulting in a 30% increase in leads generated
OKRs to reduce turnover rate through retention strategies
- Increase employee retention rate
- Implement a mentorship program for new employees
- Host monthly employee appreciation events
- Conduct exit interviews and analyze feedback to improve retention efforts
- Develop a career growth plan for each employee
OKRs to boost revenue by enhancing account management strategies
- Boost revenue by enhancing account management strategies
- Improve account profitability by reducing churn rate by 8%
- Improve customer service responses and resolution time
- Monitor customer interactions for potential churn signals
- Implement customer loyalty programmes to encourage retention
- Enable upselling opportunities by identifying 10% of existing accounts for expansion
- Implement upselling strategies through targeted communication
- Develop personalized upselling strategies for identified accounts
- Analyze customer data to identify top 10% for potential account growth
- Increase account renewals by 15% through improved client relationship strategies
- Offer incentives for timely renewals
- Implement frequent, personalized communication with existing clients
- Develop and provide exclusive benefits for loyal customers
OKRs to establish ourselves as cloud specialists with Atlassian
- Establish ourselves as cloud specialists with Atlassian
- Achieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
- Generate at least 10 new leads for Atlassian cloud services through marketing campaigns
- Create engaging social media posts promoting the benefits of Atlassian cloud services
- Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
- Optimize website content and implement SEO strategies to attract more organic traffic
- Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
- Complete 3 successful Atlassian cloud migration projects within the next quarter
- Increase the number of Atlassian cloud certifications by 25%
- Enhance the availability of online training materials for Atlassian cloud certifications
- Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
- Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
- Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance Collaboration and Communication across the team
- OKRs to improve stakeholder engagement and communication plan to enhance project success
- OKRs to optimize the performance of our venture capital portfolio
- OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- OKRs to prepare for a Series A funding
- OKRs to scale the team by hiring and onboarding key talent to support business expansion
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples