OKR template to boost revenue from existing customer base
The overall objective in this OKR is to boost revenue from the existing customer base. The first outcome aims to improve the repeat purchase rate by 10% through customer service enhancement. This enhancement involves personalized customer support, a loyalty program, and post-purchase communication.
The second target is increasing the average order size by 15%. Strategic upselling, through effective training of staff, introducing tiered pricing, and implementing product bundling, will serve to reach this goal.
The third and final target is a 20% increase in referrals leading to actual sales. This involves creating and widespread promotion of a powerful incentive referral program, along with tracking its impact on sales.
The success of these targets is not based on a subjective measure, but rather quantifiable results with a score format of 'a number in percentage'.
The second target is increasing the average order size by 15%. Strategic upselling, through effective training of staff, introducing tiered pricing, and implementing product bundling, will serve to reach this goal.
The third and final target is a 20% increase in referrals leading to actual sales. This involves creating and widespread promotion of a powerful incentive referral program, along with tracking its impact on sales.
The success of these targets is not based on a subjective measure, but rather quantifiable results with a score format of 'a number in percentage'.
Boost revenue from existing customer base
Improve repeat purchase rate by 10% by enhancing customer service initiatives
Offer personalized customer support for product inquiries- Introduce a loyalty program incentivizing repeat purchases
- Implement post-purchase follow-up communication
- Raise average order size by 15% through strategic upselling efforts
- Train staff on effective and personalized upselling techniques
- Introduce tiered pricing to incentivize higher spending
- Implement product bundling to encourage larger purchases
- Implement incentive program to increase referrals leading to actual purchases by 20%
- Develop a compelling referral incentive program
- Promote the referral program through various channels
- Track and measure program's impact on purchases