A starting point for clearer priorities and measurable progress. Make the targets your own.
Improve repeat purchase rate by 10% by enhancing customer service initiatives
Raise average order size by 15% through strategic upselling efforts
Implement incentive program to increase referrals leading to actual purchases by 20%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Boost revenue from existing customer base
objectives:
- title: Boost revenue from existing customer base
outcomes:
- title: Improve repeat purchase rate by 10% by enhancing customer service initiatives
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Offer personalized customer support for product inquiries
- title: Introduce a loyalty program incentivizing repeat purchases
- title: Implement post-purchase follow-up communication
- title: Raise average order size by 15% through strategic upselling efforts
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Train staff on effective and personalized upselling techniques
- title: Introduce tiered pricing to incentivize higher spending
- title: Implement product bundling to encourage larger purchases
- title: Implement incentive program to increase referrals leading to actual purchases
by 20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop a compelling referral incentive program
- title: Promote the referral program through various channels
- title: Track and measure program's impact on purchases
Boost inbound sales performance
Improve efficiency and success rate of the technical sales support team
Attain fifteen new customers