Develop a new in-product referrals program

A machine-readable version of this example for a script or AI assistant.

---
title: Develop a new in-product referrals program
objectives:
- title: Develop a new in-product referrals program
  outcomes:
  - title: Improve onboarding of referred users to keep conversion above 40%
    from: 20.0
    to: 40.0
    score_format: _number_% conversion
    initiatives: []
  - title: Get 3 referrals per customers on average across all accounts
    from: 0.0
    to: 3.0
    score_format: _number_ referrals/customer
    initiatives:
    - title: Identify opportunities for network effects
  - title: Get 60% of new customer accounts to refer at least one other customer
    from: 0.0
    to: 60.0
    score_format: _number_ referrals
    initiatives:
    - title: Add referral step in the onboarding drip feed
    - title: Create incentive to reward customers for referring users