OKRs to develop a new in-product referrals program
Develop a new in-product referrals program
Improve onboarding of referred users to keep conversion above 40%
Get 3 referrals per customers on average across all accounts
Identify opportunities for network effects
Get 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users