OKRs to develop a new in-product referrals program

Tability Templates · Published about 2 months ago

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%2040% conversion
  • Key ResultGet 3 referrals per customers on average across all accounts03 referrals/customer
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer060 referrals
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

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