Referrals OKRs

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We've tailored a list of OKRs examples for Referrals to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Referrals

You'll find Objectives and Key Results for Referrals, but our examples may also include the tasks that can help you get there.

You'll find 2 OKRs examples for Referrals below, and some extra tips to write better quarterly plans at the end.

OKRs to develop a new in-product referrals program

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%
  • Key ResultGet 3 referrals per customers on average across all accounts
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

OKRs to encourage user referrals

  • ObjectiveAccelerate momentum with user referrals
  • Key ResultIncrease weekly in-app referrals from 1.5 to 2.5/week
  • TaskAdd referral link in footer of weekly customer comms
  • TaskImprove visibility of referral actions
  • Key ResultPublish 5 case studies from top customers
  • TaskIdentify top 10 customers for case studies
  • TaskSecure 5 interviews
  • Key ResultSecure 20 new G2 reviews score 4+ stars
  • TaskContact 40 users scoring us NPS 9+ and ask for a review

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How to track your OKRs?

It's important to establish a cadence of check-ins for your Referrals OKRs.

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs