5 customisable OKR examples for User Growth
What are User Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable User Growth OKRs examples
We've added many examples of User Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to accelerate user growth for SaaS product
Accelerate user growth for SaaS product
Grow active user base by 20%
Enhance product features based on user feedback
Improve user experience to increase retention rates
Implement targeted marketing campaigns to attract new users
Increase monthly recurring revenue by 25%
Implement a customer referral program
Develop upselling strategies for existing customers
Improve product or service pricing strategies
Decrease user churn rate by 15%
Implement a user feedback system to identify common issues
Enhance product features based on user preferences
Develop a personalized customer engagement strategy
2. OKRs to increase user acquisition by 50% in the next quarter
Boost user acquisition
Achieve a 25% conversion rate of website visitors to users
Expand social media reach and engagement by 50%
Launch a referral program and generate 20% new users through referrals
Increase website traffic by 30% via organic and paid channels
3. OKRs to successfully launch startup
Successfully launch startup
Secure initial funding of at least $50K
Set up pitches with interested investors
Develop a detailed business plan highlighting investment value
Identify potential investors in the chosen industry
Achieve steady user growth rate of 20% month on month
Identify and target a specific user demographic via social media campaigns
Implement a customer referral program with incentives
Optimize SEO strategies for increased organic user traffic
Onboard first 100 users
Provide personalized support for early users
Launch marketing campaign to attract initial users
Develop a comprehensive, user-friendly onboarding guide
4. OKRs to scale the startup to achieve unicorn status
Scale the startup to achieve unicorn status
Expand customer base by acquiring 100 new clients
Identify target market segments and prioritize based on potential revenue and fit
Develop targeted marketing campaigns to attract potential clients from identified segments
Establish strategic partnerships with complementary businesses to leverage their customer base
Implement referral program to encourage existing clients to refer friends and colleagues
secure $10 million in funding from investors
Identify and approach potential investors with a tailored and persuasive investment proposal
Develop and demonstrate a solid growth strategy and execution plan to convince investors
Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
Increase monthly revenue by 30%
Achieve a user retention rate of 80%
Implement personalized notifications and incentives to encourage users to stay active
Improve user onboarding process to enhance engagement and reduce churn
Continuously analyze user behavior data to optimize the app experience and prevent attrition
Conduct regular user surveys to identify pain points and address them promptly
5. OKRs to encourage user referrals
Accelerate momentum with user referrals
Increase weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms
Improve visibility of referral actions
Publish 5 case studies from top customers
Identify top 10 customers for case studies
Secure 5 interviews
Secure 20 new G2 reviews score 4+ stars
Contact 40 users scoring us NPS 9+ and ask for a review
User Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Growth OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
OKRs to enhance engagement within the gaming community
OKRs to implement up-to-date IT systems
OKRs to implement a laboratory procedure mentorship program
OKRs to accelerate the delivery of consulting projects
OKRs to deliver high-quality project within agreed timeframe
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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