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10 OKR examples for User Experience (ux) Team

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What are User Experience (ux) Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Experience (ux) Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own User Experience (ux) Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

User Experience (ux) Team OKRs examples

We've added many examples of User Experience (ux) Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • KRIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • KRConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • KRImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • KRReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

OKRs to improve mobile user experience for our ecommerce website

  • ObjectiveImprove mobile user experience for our ecommerce website
  • KRIncrease mobile navigation efficiency by reducing clicks by 20%
  • TaskImprove search capabilities for user-friendly results
  • TaskImplement quick-access shortcuts for key functions
  • TaskSimplify menus to decrease depth and complexity
  • KRDecrease mobile page load time by 30%
  • TaskMinimize use of heavy code and unnecessary plugins
  • TaskImplement effective caching and content delivery network (CDN)
  • TaskOptimize images for faster loading
  • KRImprove mobile conversion rate by 15%
  • TaskOptimize site for mobile usability and readability
  • TaskEnhance mobile site speed and overall user experience
  • TaskImplement user-friendly mobile checkout process

OKRs to increase youth engagement with Expedia's platform and enhance customer retention

  • ObjectiveIncrease youth engagement with Expedia's platform and enhance customer retention
  • KRAchieve a 10% increase in repeat bookings from users aged 18-24
  • TaskLaunch a targeted marketing campaign for users aged 18-24
  • TaskImplement a loyalty program offering special discounts on repeat bookings
  • TaskImprove booking interface to ensure a seamless user experience
  • KRGrow the amount of registered users under 25 by 25%
  • TaskCreate an engaging social media campaign targeting young audiences
  • TaskCollaborate with influencers popular among under 25-year-olds
  • TaskOffer exclusive benefits for under 25 registered users
  • KRBoost social media engagement of posts focused on youth travel by 40%
  • TaskCreate compelling content focusing on youth-oriented travel destinations
  • TaskEngage influencers targeting the same demographic to share posts
  • TaskUtilize hashtag campaigns to increase post visibility

OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making

  • ObjectiveDrive stakeholder UX comprehension and increase customer engagement in decision-making
  • KRIncrease customer decision participation by 30% through implantation of a decision-sharing platform
  • TaskResearch and select a suitable decision-sharing platform
  • TaskTrain staff to effectively utilize the platform
  • TaskImplement the chosen platform across the business
  • KRConduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
  • TaskIdentify topic areas and develop a UX training curriculum
  • TaskImplement post-training quizzes to assess learning
  • TaskSchedule five training sessions for stakeholders
  • KRAchieve a 10% improvement in stakeholder UX understanding survey scores
  • TaskConduct a stakeholder-focused UX training session
  • TaskSchedule regular stakeholder UX feedback sessions
  • TaskImprove clarity in UX-related communications

OKRs to foster customer-centric culture through UX insights

  • ObjectiveFoster customer-centric culture through UX insights
  • KRConduct 3 UX training sessions for all team members achieving 85% attendance
  • TaskSend reminders and materials related to training sessions in advance
  • TaskFollow-up to ensure 85% attendance was achieved in all sessions
  • TaskSchedule 3 UX training sessions to suit all team members' availability
  • KRImplement weekly UX insights discussion forums, promoting 75% total team participation
  • TaskSet a goal of 75% total team participation
  • TaskPromote forums to encourage team engagement
  • TaskSchedule weekly UX insights discussion forums
  • KREnhance customer satisfaction by 15% through UX improvements informed by team input
  • TaskMonitor and evaluate customer feedback to measure efficacy
  • TaskInitiate regular team brainstorming sessions on UX improvements
  • TaskImplement team's suggested UX enhancements

OKRs to streamline Sign in and Registration process on eCommerce Website

  • ObjectiveStreamline Sign in and Registration process on eCommerce Website
  • KRReduce sign in and registration related support tickets by 15%
  • TaskConduct site-wide usability testing to identify problem areas
  • TaskImplement user-friendly, intuitive sign in and registration process
  • TaskProvide clear, simple instructions for the sign-up process
  • KRDecrease average sign in time by 30%
  • TaskImplement auto-fill option for returning users
  • TaskOptimize website's load time for faster access
  • TaskStreamline the sign in process by removing unnecessary steps
  • KRIncrease registration conversion rate by 20%
  • TaskImprove website speed and usability
  • TaskOffer incentives for completing sign-ups
  • TaskSimplify registration form to only essential information

OKRs to improve product designs to enhance user-experience and boost engagements

  • ObjectiveImprove product designs to enhance user-experience and boost engagements
  • KRIncrease average user session time on product by 15%
  • TaskImprove site speed and functionality to enhance user experience
  • TaskImplement personalized user recommendations and notifications
  • TaskCreate engaging, original content to retain users
  • KRAchieve a satisfaction score of 85% in UX surveys
  • TaskOrganize UX workshops for staff to enhance user understanding
  • TaskConduct regular UX surveys to measure current satisfaction levels
  • TaskImplement user feedback for continual UX improvement
  • KRDesign and test 3 new user interface concepts for approval
  • TaskDevelop three distinct user interface concepts
  • TaskImplement prototypes for usability tests
  • TaskConduct testing and gather feedback for approval

OKRs to streamline onboard services for robust engagement environment

  • ObjectiveStreamline onboard services for robust engagement environment
  • KRDecrease user churn rate by 15% via optimizing onboarding process
  • TaskIntegrate a user feedback system during onboarding process
  • TaskRegularly update onboarding materials based on metrics analysis
  • TaskRedesign onboarding tutorials to highlight software's key features
  • KRIncrease customer engagement rates by 20% through enhanced onboard services
  • TaskConduct regular surveys to assess and improve onboard services
  • TaskImprove onboard service responsiveness to customer inquiries/requests
  • TaskDevelop new, engaging onboard activities for customers
  • KRImplement 3 new features that improve onboarding experience, verified by user feedback
  • TaskIdentify pain points in the current onboarding process
  • TaskDevelop and integrate 3 user-centric features
  • TaskGather user feedback post-implementation

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • KRIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • KRImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • KRReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • KRAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • KRReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • KRIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

User Experience (ux) Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your User Experience (ux) Team OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Experience (ux) Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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