15 OKR examples for Market Research Analyst

What are Market Research Analyst OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Research Analyst to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

Building your own Market Research Analyst OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our Market Research Analyst OKRs examples

You will find in the next section many different Market Research Analyst Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to identify the top FP&A software in the market

  • ObjectiveIdentify the top FP&A software in the market
  • KRResearch and list down at least 20 various FP&A software options by week 3
  • TaskCompile and review a list of at least 20 options
  • TaskConduct online research for potential software options
  • TaskIdentify criteria for FP&A software options
  • KRCompare all FP&A software elements for features, cost, and user reviews by week 6
  • TaskCompile a list of all FP&A software elements
  • TaskAnalyze user reviews for each software
  • TaskEvaluate each software for features and cost
  • KRSelect and present the top 3 FP&A software based on the analysis by week 9
  • TaskAnalyze software based on selected criteria
  • TaskResearch various FP&A software options
  • TaskPrepare presentation for top three choices

2OKRs to identify and assess AI tools available in the market

  • ObjectiveIdentify and assess AI tools available in the market
  • KREvaluate 10 potential AI tools against predefined criteria by the end of Q2
  • TaskResearch and select 10 AI tools for review
  • TaskAssign scores to each tool based on criteria
  • TaskDefine specific criteria for evaluation
  • KRCompile a detailed report illustrating the pros and cons of each examined tool
  • TaskIdentify and examine each tool's features
  • TaskCompile detailed comparison report
  • TaskAnalyze pros and cons of each tool
  • KRConduct 20 market interviews to determine popular AI tools amongst industry experts
  • TaskDraft comprehensive, insightful interview questions
  • TaskConduct, record and analyze the interviews
  • TaskIdentify and target 20 industry experts in AI

3OKRs to boost customer base and broaden our market influence

  • ObjectiveBoost customer base and broaden our market influence
  • KRAchieve a conversion rate of 15% from new marketing campaigns
  • TaskConstruct engaging, persuasive call-to-actions in marketing materials
  • TaskTrack, analyze, and optimize campaign performance regularly
  • TaskImplement targeted marketing techniques towards specific customer profiles
  • KRPenetrate two new potential markets to extend our market footprint
  • TaskDevelop targeted marketing strategies for these markets
  • TaskImplement marketing strategies and measure results
  • TaskIdentify two potential markets compatible with our product
  • KRSecure 20% more new customers than last quarter
  • TaskImprove customer service to boost positive referrals
  • TaskDevelop strategic marketing campaigns targeting potential customers
  • TaskOptimize digital platforms for better lead generation

4OKRs to acquire comprehensive understanding of various companies' missions

  • ObjectiveAcquire comprehensive understanding of various companies' missions
  • KRRead and analyze mission statements from 50 different industries each week
  • TaskObtain mission statements from each industry
  • TaskCompile a list of 50 different industries
  • TaskSchedule weekly sessions to read and analyze statements
  • KRConduct four in-depth case studies on companies with unique missions monthly
  • TaskIdentify four companies with unique missions
  • TaskResearch company background and specifics
  • TaskCompile findings into comprehensive case studies
  • KRParticipate in two webinars or relevant industry events every month
  • TaskSchedule and register for two relevant events
  • TaskAttend and actively participate in webinars/events
  • TaskResearch upcoming webinars or industry events in your field

5OKRs to enhance understanding of royalty structures in business contexts

  • ObjectiveEnhance understanding of royalty structures in business contexts
  • KRInterview 3 professionals in the field of royalties in businesses
  • TaskDraft relevant interview questions tailored for each professional
  • TaskIdentify three professionals in the royalties business field
  • TaskSchedule and conduct the three interviews
  • KRRead and summarise 5 books related to business royalties
  • TaskWrite a concise summary for each book
  • TaskSelect and procure 5 relevant books about business royalties
  • TaskCarefully read and interpret each book
  • KRDevelop and present a detailed report on the role of royalties in business
  • TaskPrepare a presentation highlighting report findings
  • TaskResearch the significance and mechanism of royalties in business
  • TaskCompile gathered data into a comprehensive report

6OKRs to craft a compelling and successful business case

  • ObjectiveCraft a compelling and successful business case
  • KRConduct detailed market and competitor analysis by end of Week 4
  • TaskAnalyze market trends and customer preferences
  • TaskGather data on competitor strategy and performance
  • TaskIdentify key competitors in the market
  • KRGather and incorporate feedback from 5 industry experts by end of Week 12
  • TaskCollect and analyze received feedback
  • TaskImplement relevant feedback into operations
  • TaskIdentify and reach out to 5 industry experts for feedback
  • KRDevelop a clear, attainable business case prototype by end of Week 8
  • TaskReview and finalize the prototype by end of Week 8
  • TaskAssemble these elements into a clear structure
  • TaskIdentify key elements of the business case prototype

7OKRs to successfully penetrate and gain market share in a new market

  • ObjectiveSuccessfully penetrate and gain market share in a new market
  • KRAcquire 100 new customers through effective lead generation strategies in the new market
  • TaskDevelop compelling lead magnets tailored to the needs and preferences of potential customers
  • TaskImplement targeted online advertising campaigns to capture the attention of the new market
  • TaskBuild strategic partnerships and collaborations to expand reach and attract new customers
  • TaskConduct market research to identify target audience and demographics in the new market
  • KRGenerate $500,000 in revenue from sales of the new product in the new market
  • TaskEstablish partnerships or distribution channels to reach a wider audience in the new market
  • TaskDevelop a comprehensive marketing strategy to effectively promote the new product
  • TaskConduct market research to identify potential customers and understand their needs
  • TaskMonitor sales data and adjust pricing or strategies accordingly to maximize revenue
  • KRIncrease brand awareness by achieving 50,000 impressions through targeted advertising campaigns
  • KRAchieve a customer satisfaction rating of 90% or higher through post-purchase surveys

8OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • KRConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • KRResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • KRDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

9OKRs to maximize audience engagement with the Collection through co-design

  • ObjectiveMaximize audience engagement with the Collection through co-design
  • KRAchieve a 25% increase in daily engagement rates by the Collection's audience
  • TaskImplement interactive features to promote visitor participation
  • TaskIncrease promotional efforts across multiple channels
  • TaskPersonalize visitor experiences using data-driven insights
  • KRSecure positive feedback from 50% of audience on the new co-designs
  • TaskRegularly review and incorporate feedback into designs
  • TaskImplement user-friendly feedback form in co-design presentations
  • TaskRequest audience to fill out feedback form post-event
  • KRDevelop and implement 3 new co-designed interactive features for the Collection
  • TaskImplement, test, and refine the newly developed interactive features
  • TaskIdentify possible interactive features through market research and user feedback
  • TaskDesign and develop 3 new interactive features with user involvement

10OKRs to capture new tech trends in education and learning

  • ObjectiveCapture new tech trends in education and learning
  • KRPublish 5 articles analyzing the impact of these trends in relevant education forums
  • TaskWrite 5 detailed articles on analyzed trends
  • TaskIdentify and post articles on relevant education forums
  • TaskResearch and analyze 5 current trends in education
  • KRAttend two industry related, reputable webinars or conferences monthly
  • TaskResearch and note down industry-related, reputable webinars or conferences
  • TaskAttend and participate in selected events
  • TaskRegister for chosen webinars or conferences
  • KRIdentify and document 15 emerging tech trends in education by end of quarter
  • TaskDocument each tech trend in detail
  • TaskAnalyze and shortlist 15 emerging tech trends
  • TaskResearch current trends in educational technology field

11OKRs to increase AliExpress purchases

  • ObjectiveIncrease AliExpress purchases
  • KRResearch trending products weekly
  • TaskBrowse popular e-commerce sites for current top-selling items
  • TaskAnalyze Google Trends data for rising product searches
  • TaskFollow relevant industry influencers and note product recommendations
  • KRPlace orders for at least 5 items per week
  • TaskReview product availability and pricing from suppliers
  • TaskSubmit at least 5 orders to suppliers each week
  • TaskCompile a list of desired products for purchase weekly
  • KRTrack delivery times and customer satisfaction
  • TaskSet up a system to record and monitor delivery times
  • TaskAnalyze collected data and develop improvement strategies
  • TaskCreate customer satisfaction surveys after product delivery

12OKRs to boost global visibility of our brand

  • ObjectiveBoost global visibility of our brand
  • KREstablish partnerships with 5 internationally recognized influencers
  • TaskIdentify influencers that align with our brand and products
  • TaskInitiate communication and negotiate terms of partnerships
  • TaskDraft personalized proposals for partnership collaborations
  • KRGain presence in 3 untapped foreign markets
  • TaskExecute marketing campaigns to promote brand awareness
  • TaskIdentify potential foreign markets through market research
  • TaskDevelop a market entry strategy for each location
  • KRIncrease social media followers by 30% across all platforms
  • TaskCollaborate with industry influencers and peers
  • TaskPromote social media profiles offline and online
  • TaskCreate and share engaging content regularly

13OKRs to launch a high-performing ecommerce dashboard for the UK market

  • ObjectiveLaunch a high-performing ecommerce dashboard for the UK market
  • KRAssemble an agile team with relevant expertise by week 2
  • TaskInterview potential team members assessing their agility
  • TaskIdentify required skills and expertise for the team
  • TaskSelect and onboard team members by week 2
  • KRComplete comprehensive market research and data analysis within the first month
  • TaskDraft and refine comprehensive research report
  • TaskIdentify target market and key competitors
  • TaskGather, analyze and interpret relevant data
  • KRExecute a successful beta test with 90% positive user experience by the end of week 6
  • TaskEstablish clear, measurable success criteria for user experience
  • TaskMonitor feedback, iterations and improvements closely
  • TaskBeta-release software to a diverse group of testers

14OKRs to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • KREnhance customer retention rate for the new product by 15%
  • KRAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • KRGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • KRIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

15OKRs to enhance audience segmentation and customer journey strategies

  • ObjectiveEnhance audience segmentation and customer journey strategies
  • KRIncrease customer conversion rate by 10% for each defined segment
  • TaskOffer incentives or rewards to repeat customers
  • TaskEnhance user experience on the company website
  • TaskImplement personalized marketing strategies for each target segment
  • KRDevelop and implement 4 tailored customer journey maps for selected segments
  • TaskDevelop tailored journey maps for each segment
  • TaskIdentify four key customer segments for journey mapping
  • TaskImplement and monitor journey maps
  • KRDefine 5 new distinct customer segments based on market research data
  • TaskIdentify and document five unique customer behavior clusters
  • TaskAnalyze market research data for customer behavior patterns
  • TaskCreate detailed profiles for each identified customer segment

Market Research Analyst OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Market Research Analyst OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Market Research Analyst OKR templates

We have more templates to help you draft your team goals and OKRs.

Quick nav