15 customisable OKR examples for Strategy
What are Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategy to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Strategy OKRs examples
We've added many examples of Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to establish leadership for Stringberry Strategy
Establish leadership for Stringberry Strategy
Depict demonstrable improvements in strategy implementation, reflected through 10% increase in efficiency
Conduct regular employee training on new strategies- Regularly evaluate and adjust strategy effectiveness
- Implement new technology to enhance operational efficiency
- Develop comprehensive understanding of Stringberry Strategy within first two weeks
- Attend relevant Stringberry Strategy workshops
- Review all available Stringberry Strategy documents
- Consult team members about Stringberry Strategy
- Conduct two strategy dissemination sessions with team members
- Create detailed agendas for the strategy dissemination sessions
- Prepare materials and presentations for the sessions
- Schedule the strategy dissemination sessions with team members
2. OKRs to establish successful strategy execution for value realization
- Establish successful strategy execution for value realization
- Define and document 3 new key operational processes to ensure strategy alignment
- Document these processes in writing
- Define 3 new key operational processes
- Verify process aligns with overall strategy
- Achieve 20% increase in KPIs directly impacted by revised strategies
- Implement relevant training for team on new strategies
- Continuously monitor and adjust strategies based on KPI results
- Review and update current strategies based on previous KPI performances
- Improve team's strategic alignment scores by 30% through purposeful training initiatives
- Implement regular alignment evaluation measures
- Provide constructive feedback and strategic guidelines
- Develop a comprehensive, purposeful training program
3. OKRs to develop 2025's innovative digital strategy and planning framework
- Develop 2025's innovative digital strategy and planning framework
- Develop a comprehensive digital strategy document incorporating above identified trends
- Analyze current digital strategy and identify areas for improvement
- Research latest digital trends relevant to the business sector
- Compile the strategy incorporating identified trends and improvements
- Identify and evaluate 10 contemporary and potential digital trends by end of quarter
- Research and select 10 notable contemporary digital trends
- Evaluate potential impact of chosen trends
- Prepare a comprehensive report on findings
- Get approval for the digital strategy plan from 90% of stakeholders
- Prepare a comprehensive presentation of the digital strategy plan
- Collect, document and quantify stakeholder approval
- Schedule and conduct meetings with all stakeholders
4. OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- Secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- Conduct 5 customized persuasive presentations for each MAYD cluster's leadership
- Create compelling graphics and content for five presentations
- Identify key points for each MAYD cluster's personalized presentation
- Schedule and conduct the presentations for each cluster's leadership
- Secure formal written agreement from at least 4 of the 5 cluster heads on strategy
- Send drafted agreement to the 5 cluster heads
- Draft detailed strategy agreement for cluster head approval
- Follow up for signatures of at least 4 heads
- Outline benefits and get a 75% positive initial feedback from MAYD cluster heads
- Conduct survey to gauge initial feedback
- Identify and list benefits of MAYD cluster heads
- Prepare comprehensive presentation highlighting benefits
5. OKRs to develop a cohesive investor relations strategy for effective fundraising
- Develop a cohesive investor relations strategy for effective fundraising
- Secure commitments for fundraising from 5 potential investors following strategy implementation
- Schedule and conduct meetings with potential stakeholders
- Obtain written commitments from investors
- Craft persuasive, personalized pitches for potential investors
- Train 80% of team on strategy execution for secure investor communication
- Monitor and ensure 80% team participation in training
- Identify team members needing strategy execution training
- Schedule training sessions on secure investor communication
- Create strategy document involving all departments within 1 month
- Identify key stakeholders across all departments
- Schedule meetings to discuss strategies
- Write and revise comprehensive strategy document
6. OKRs to develop and implement an efficient cloud strategy
- Develop and implement an efficient cloud strategy
- Identify and analyze potential cloud service providers by the end of month 2
- Research potential cloud service providers
- Prepare a comparative analytical report of all providers
- Evaluate providers based on features, cost-effectiveness and reliability
- Define key requirements and desired outcomes of the cloud strategy by month 1
- Outline desired outcomes from implementing the cloud solution
- Identify critical objectives for adopting the cloud strategy
- Determine primary requirements for the cloud strategy
- Design, test, and execute cloud migration strategy achieving 90% transition by quarter end
- Develop comprehensive cloud migration plan, including cost and risk analysis
- Execute the cloud migration, closely monitoring process and resolving issues promptly
- Conduct exhaustive testing on pre-migration process and continuity plans
7. OKRs to develop an efficient account strategy template for top urgent accounts
- Develop an efficient account strategy template for top urgent accounts
- Reduce account-related issues by 15% monthly through optimized strategy implementation
- Develop automated systems for account-related tasks
- Introduce weekly evaluations to detect issues early
- Implement regular training on account procedures for employees
- Implement a standardized account strategy template for two urgent accounts
- Apply the template to the two urgent accounts
- Design the standardized strategy template
- Identify the key elements needed in the strategy template
- Achieve 20% increase in efficiency of account management for these two accounts
- Implement automated account management software
- Streamline communication processes with clients
- Schedule weekly efficiency reviews and strategies meeting
8. OKRs to implement SOCs playbooks for abnormal activities
- Implement SOCs playbooks for abnormal activities
- Define 10 unique abnormal case scenarios by end of Week 4
- Identify possible areas vulnerable to abnormalities
- Review and finalize abnormal case scenarios
- Brainstorm and outline 10 unique abnormal scenarios
- Train all SOC staff on newly developed playbooks ensuring 90% pass rate by Week 12
- Develop comprehensive training module on new playbooks for SOC staff
- Conduct frequent assessments to achieve 90% pass rate
- Schedule and implement ongoing training sessions till Week 12
- Develop and validate 10 effective response strategies for indicated scenarios by Week 8
- Identify potential scenarios by Day 3 of Week 1
- Complete validation process for strategies by Week 7
- Formulate initial response strategies by Week 2
9. OKRs to enhance performance in the top two targeted areas for improvement
- Enhance performance in the top two targeted areas for improvement
- Build detailed strategy plans addressing identified improvements by week 4
- Develop a detailed strategy plan in week two
- Finalize and implement improvement plans by week four
- Identify areas needing improvement in the first week
- Implement created action plans and achieve 20% improvement by week 10
- Monitor progress and adjust approaches to ensure 20% improvement
- Review and understand the details of the created action plans
- Start implementing strategies from the action plans
- Identify improvement needs through comprehensive analysis by week 2
- Conduct surveys to gather employee feedback on improvement needs
- Review latest reports for performance-based improvement areas
- Analyze customer feedback to identify required enhancements
10. OKRs to optimize the company's financial ratio
- Optimize the company's financial ratio
- Improve return on investment ratio by 15% through innovative, profit-focused business strategies
- Research successful innovative profit-focused strategies in similar businesses
- Implement selected profit-focused strategies firm-wide
- Routinely monitor and adjust strategies to maximize profit
- Increase current ratio by 20% through improved asset management and liability reduction
- Optimize cash flow by collecting receivables swiftly
- Improve inventory turnover rate through efficient management
- Implement stringent budget controls to reduce unnecessary spending
- Decrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
- Evaluate all outstanding loans and identify for consolidation
- Arrange for a convenient debt consolidation plan
- Regularly repay consolidated debt to decrease ratio
11. OKRs to secure a division one football scholarship
- Secure a division one football scholarship
- Network with five division one scouts for exposure and potential recruitment
- Follow up contact with additional performance material
- Initiate contact introducing self and soccer skills
- Identify and research five division one scouts
- Increase training regimen to five practices per week for skill enhancement
- Monitor progress and adjust training as needed
- Develop a schedule for five weekly training practices
- Revise current training program to fit new frequency
- Master two new offensive strategies for match versatility
- Evaluate strategy effectiveness in scrimmages and games
- Study and understand two new offensive strategies
- Practice executing strategies in virtual or physical drills
12. OKRs to boost asset retention and expansion in vital segments
- Boost asset retention and expansion in vital segments
- Reduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- Increase asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- Accelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
13. OKRs to develop relevant KPI examples for service designers in businesses
- Develop relevant KPI examples for service designers in businesses
- Identify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
14. OKRs to improve Advisory NPS through baseline measurement and analysis
- Improve Advisory NPS through baseline measurement and analysis
- Develop and implement targeted improvement strategies based on Advisory NPS insights
- Implement the planned improvement strategies systematically
- Analyze Advisory NPS feedback to identify areas for improvement
- Develop strategies to address identified weaknesses
- Conduct customer satisfaction survey to gather Advisory NPS data
- Develop a comprehensive customer satisfaction survey
- Send survey to existing advisory customers
- Analyze survey results for NPS data
- Analyze and compare Advisory NPS scores across different customer segments
- Analyze Advisory NPS scores for each segment
- Categorize customers into different segments
- Compare NPS scores across all segments
15. OKRs to develop strong investor relations strategy
- Improve Investor Relations
- Achieve higher investment inflow by 15%
- Boost investor confidence through regular communication
- Maximize investor outreach efforts
- Increase investor engagement by 20%
Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Strategy OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to launch a viable, user-friendly SaaS product
- OKRs to drive employee engagement through effective Compensation & Benefits strategies
- OKRs to enhance confidence and development through targeted training
- OKRs to boost overall CSAT score
- OKRs to improve Transparency of Customs Statistics
- OKRs to implement ad-tracking with Google
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.