15 OKR examples for Strategy

What are Strategy OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategy to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Our Strategy OKRs examples

We've added many examples of Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to establish successful strategy execution for value realization

  • ObjectiveEstablish successful strategy execution for value realization
  • Key ResultDefine and document 3 new key operational processes to ensure strategy alignment
  • TaskDocument these processes in writing
  • TaskDefine 3 new key operational processes
  • TaskVerify process aligns with overall strategy
  • Key ResultAchieve 20% increase in KPIs directly impacted by revised strategies
  • TaskImplement relevant training for team on new strategies
  • TaskContinuously monitor and adjust strategies based on KPI results
  • TaskReview and update current strategies based on previous KPI performances
  • Key ResultImprove team's strategic alignment scores by 30% through purposeful training initiatives
  • TaskImplement regular alignment evaluation measures
  • TaskProvide constructive feedback and strategic guidelines
  • TaskDevelop a comprehensive, purposeful training program

OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy

  • ObjectiveSecure the buy-in from the leadership of the 5 MAYD clusters on our strategy
  • Key ResultConduct 5 customized persuasive presentations for each MAYD cluster's leadership
  • TaskCreate compelling graphics and content for five presentations
  • TaskIdentify key points for each MAYD cluster's personalized presentation
  • TaskSchedule and conduct the presentations for each cluster's leadership
  • Key ResultSecure formal written agreement from at least 4 of the 5 cluster heads on strategy
  • TaskSend drafted agreement to the 5 cluster heads
  • TaskDraft detailed strategy agreement for cluster head approval
  • TaskFollow up for signatures of at least 4 heads
  • Key ResultOutline benefits and get a 75% positive initial feedback from MAYD cluster heads
  • TaskConduct survey to gauge initial feedback
  • TaskIdentify and list benefits of MAYD cluster heads
  • TaskPrepare comprehensive presentation highlighting benefits

OKRs to develop a cohesive investor relations strategy for effective fundraising

  • ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
  • Key ResultSecure commitments for fundraising from 5 potential investors following strategy implementation
  • TaskSchedule and conduct meetings with potential stakeholders
  • TaskObtain written commitments from investors
  • TaskCraft persuasive, personalized pitches for potential investors
  • Key ResultTrain 80% of team on strategy execution for secure investor communication
  • TaskMonitor and ensure 80% team participation in training
  • TaskIdentify team members needing strategy execution training
  • TaskSchedule training sessions on secure investor communication
  • Key ResultCreate strategy document involving all departments within 1 month
  • TaskIdentify key stakeholders across all departments
  • TaskSchedule meetings to discuss strategies
  • TaskWrite and revise comprehensive strategy document

OKRs to develop and implement an efficient cloud strategy

  • ObjectiveDevelop and implement an efficient cloud strategy
  • Key ResultIdentify and analyze potential cloud service providers by the end of month 2
  • TaskResearch potential cloud service providers
  • TaskPrepare a comparative analytical report of all providers
  • TaskEvaluate providers based on features, cost-effectiveness and reliability
  • Key ResultDefine key requirements and desired outcomes of the cloud strategy by month 1
  • TaskOutline desired outcomes from implementing the cloud solution
  • TaskIdentify critical objectives for adopting the cloud strategy
  • TaskDetermine primary requirements for the cloud strategy
  • Key ResultDesign, test, and execute cloud migration strategy achieving 90% transition by quarter end
  • TaskDevelop comprehensive cloud migration plan, including cost and risk analysis
  • TaskExecute the cloud migration, closely monitoring process and resolving issues promptly
  • TaskConduct exhaustive testing on pre-migration process and continuity plans

OKRs to enhance performance in the top two targeted areas for improvement

  • ObjectiveEnhance performance in the top two targeted areas for improvement
  • Key ResultBuild detailed strategy plans addressing identified improvements by week 4
  • TaskDevelop a detailed strategy plan in week two
  • TaskFinalize and implement improvement plans by week four
  • TaskIdentify areas needing improvement in the first week
  • Key ResultImplement created action plans and achieve 20% improvement by week 10
  • TaskMonitor progress and adjust approaches to ensure 20% improvement
  • TaskReview and understand the details of the created action plans
  • TaskStart implementing strategies from the action plans
  • Key ResultIdentify improvement needs through comprehensive analysis by week 2
  • TaskConduct surveys to gather employee feedback on improvement needs
  • TaskReview latest reports for performance-based improvement areas
  • TaskAnalyze customer feedback to identify required enhancements

OKRs to optimize the company's financial ratio

  • ObjectiveOptimize the company's financial ratio
  • Key ResultImprove return on investment ratio by 15% through innovative, profit-focused business strategies
  • TaskResearch successful innovative profit-focused strategies in similar businesses
  • TaskImplement selected profit-focused strategies firm-wide
  • TaskRoutinely monitor and adjust strategies to maximize profit
  • Key ResultIncrease current ratio by 20% through improved asset management and liability reduction
  • TaskOptimize cash flow by collecting receivables swiftly
  • TaskImprove inventory turnover rate through efficient management
  • TaskImplement stringent budget controls to reduce unnecessary spending
  • Key ResultDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
  • TaskEvaluate all outstanding loans and identify for consolidation
  • TaskArrange for a convenient debt consolidation plan
  • TaskRegularly repay consolidated debt to decrease ratio

OKRs to improve Advisory NPS through baseline measurement and analysis

  • ObjectiveImprove Advisory NPS through baseline measurement and analysis
  • Key ResultDevelop and implement targeted improvement strategies based on Advisory NPS insights
  • TaskImplement the planned improvement strategies systematically
  • TaskAnalyze Advisory NPS feedback to identify areas for improvement
  • TaskDevelop strategies to address identified weaknesses
  • Key ResultConduct customer satisfaction survey to gather Advisory NPS data
  • TaskDevelop a comprehensive customer satisfaction survey
  • TaskSend survey to existing advisory customers
  • TaskAnalyze survey results for NPS data
  • Key ResultAnalyze and compare Advisory NPS scores across different customer segments
  • TaskAnalyze Advisory NPS scores for each segment
  • TaskCategorize customers into different segments
  • TaskCompare NPS scores across all segments

OKRs to develop strong investor relations strategy

  • ObjectiveImprove Investor Relations
  • Key ResultAchieve higher investment inflow by 15%
  • Key ResultBoost investor confidence through regular communication
  • Key ResultMaximize investor outreach efforts
  • Key ResultIncrease investor engagement by 20%

OKRs to enhance strategic decision-making skills

  • ObjectiveEnhance strategic decision-making skills
  • Key ResultGather and analyze feedback on decision efficiency from 5 colleagues
  • TaskCollect and analyze the returned surveys
  • TaskIdentify five colleagues to provide feedback
  • TaskDevelop and distribute an efficiency feedback survey
  • Key ResultImplement learned strategies in 3 real-life scenarios successfully
  • TaskUtilize learned strategy in first identified scenario
  • TaskIdentify 3 real-life scenarios where strategies can be applied
  • TaskDocument the success of each strategy implementation
  • Key ResultComplete a decision-making course with at least 85% score
  • TaskConsistently attend classes and complete all assignments
  • TaskRegister for a reputable decision-making course
  • TaskStudy regularly to achieve at least 85% score

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to effectively craft and define OKR for strategic clarity

  • ObjectiveEffectively craft and define OKR for strategic clarity
  • Key ResultDevelop engaging, SMART, and unique KRs for each department
  • TaskGather insights on specific objectives for each department
  • TaskCraft unique, measurable KRs aligned with these objectives
  • TaskFacilitate workshops for SMART KR development and engagement
  • Key ResultConduct training sessions on OKR interpretation and implementation for all team leads
  • TaskEvaluate and refine training impact periodically
  • TaskDevelop comprehensive OKR interpretation and implementation curriculum
  • TaskSchedule regular training sessions for team leads
  • Key ResultEstablish a monitoring process to track the progress of all OKRs
  • TaskIdentify and assign team members responsible for monitoring each OKR progress
  • TaskDetermine key metrics to measure progress of all OKRs
  • TaskImplement a tracking system to consistently record OKR data

OKRs to increase the number of qualified leads generated by BDRs by 30%

  • ObjectiveImprove BDR performance to generate more qualified leads
  • Key ResultImplement new outreach strategy to increase lead conversion by 10%
  • Key ResultIncrease BDR call volume by 20%
  • Key ResultIncrease email response rate by 25%
  • Key ResultImprove lead qualification accuracy by 15%

OKRs to enhance inter-departmental collaboration for effective social media operations

  • ObjectiveEnhance inter-departmental collaboration for effective social media operations
  • Key ResultPioneer a shared, online document housing all social media initiatives and updates
  • TaskCreate structure for social media initiatives document
  • TaskIdentify suitable online platform for shared document storage
  • TaskUpdate document regularly with initiatives and updates
  • Key ResultImplement weekly cross-departmental meetings focused on social media strategy by month-end
  • TaskCreate a recurring weekly meeting schedule
  • TaskOutline the meeting agenda focusing on social media
  • TaskIdentify key representatives from each department
  • Key ResultIncrease shared social media projects between departments by 20%
  • TaskImplement regular shared social media project progress reports across departments
  • TaskDevelop a centralized social media project management tool for all departments
  • TaskInitiate weekly interdepartmental brainstorming sessions on social media projects

OKRs to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

OKRs to implement effective and smart goal-setting strategies

  • ObjectiveImplement effective and smart goal-setting strategies
  • Key ResultReview and refine goal-setting process after completion of each goal
  • TaskAnalyze the effectiveness of completed goal
  • TaskIdentify improvements for future goal-setting process
  • TaskImplement identified improvements in next goal plan
  • Key ResultMonitor progress bi-weekly, ensuring 80% goal achievement rate
  • TaskDevelop report formats for bi-weekly updates
  • TaskSchedule bi-weekly progress review meetings
  • TaskCreate system to track 80% goal achievement rate
  • Key ResultFormulate 2 new, measurable and achievable goals each week
  • TaskDetermine two realistic, quantifiable goals
  • TaskCreate plan with steps to achieve each goal
  • TaskBrainstorm personal or professional objectives for the week

Best practices for managing your Strategy OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Strategy OKRs with AI

While we have some examples above, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Strategy OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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