20 OKR examples for Strategy
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategy to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Strategy OKRs templates
We've added Strategy Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
Secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
Conduct 5 customized persuasive presentations for each MAYD cluster's leadership
Create compelling graphics and content for five presentations- Identify key points for each MAYD cluster's personalized presentation
- Schedule and conduct the presentations for each cluster's leadership
- Secure formal written agreement from at least 4 of the 5 cluster heads on strategy
- Send drafted agreement to the 5 cluster heads
- Draft detailed strategy agreement for cluster head approval
- Follow up for signatures of at least 4 heads
- Outline benefits and get a 75% positive initial feedback from MAYD cluster heads
- Conduct survey to gauge initial feedback
- Identify and list benefits of MAYD cluster heads
- Prepare comprehensive presentation highlighting benefits
OKRs to develop a cohesive investor relations strategy for effective fundraising
- Develop a cohesive investor relations strategy for effective fundraising
- Secure commitments for fundraising from 5 potential investors following strategy implementation
- Schedule and conduct meetings with potential stakeholders
- Obtain written commitments from investors
- Craft persuasive, personalized pitches for potential investors
- Train 80% of team on strategy execution for secure investor communication
- Monitor and ensure 80% team participation in training
- Identify team members needing strategy execution training
- Schedule training sessions on secure investor communication
- Create strategy document involving all departments within 1 month
- Identify key stakeholders across all departments
- Schedule meetings to discuss strategies
- Write and revise comprehensive strategy document
OKRs to develop and implement an efficient cloud strategy
- Develop and implement an efficient cloud strategy
- Identify and analyze potential cloud service providers by the end of month 2
- Research potential cloud service providers
- Prepare a comparative analytical report of all providers
- Evaluate providers based on features, cost-effectiveness and reliability
- Define key requirements and desired outcomes of the cloud strategy by month 1
- Outline desired outcomes from implementing the cloud solution
- Identify critical objectives for adopting the cloud strategy
- Determine primary requirements for the cloud strategy
- Design, test, and execute cloud migration strategy achieving 90% transition by quarter end
- Develop comprehensive cloud migration plan, including cost and risk analysis
- Execute the cloud migration, closely monitoring process and resolving issues promptly
- Conduct exhaustive testing on pre-migration process and continuity plans
OKRs to enhance performance in the top two targeted areas for improvement
- Enhance performance in the top two targeted areas for improvement
- Build detailed strategy plans addressing identified improvements by week 4
- Develop a detailed strategy plan in week two
- Finalize and implement improvement plans by week four
- Identify areas needing improvement in the first week
- Implement created action plans and achieve 20% improvement by week 10
- Monitor progress and adjust approaches to ensure 20% improvement
- Review and understand the details of the created action plans
- Start implementing strategies from the action plans
- Identify improvement needs through comprehensive analysis by week 2
- Conduct surveys to gather employee feedback on improvement needs
- Review latest reports for performance-based improvement areas
- Analyze customer feedback to identify required enhancements
OKRs to improve Advisory NPS through baseline measurement and analysis
- Improve Advisory NPS through baseline measurement and analysis
- Develop and implement targeted improvement strategies based on Advisory NPS insights
- Implement the planned improvement strategies systematically
- Analyze Advisory NPS feedback to identify areas for improvement
- Develop strategies to address identified weaknesses
- Conduct customer satisfaction survey to gather Advisory NPS data
- Develop a comprehensive customer satisfaction survey
- Send survey to existing advisory customers
- Analyze survey results for NPS data
- Analyze and compare Advisory NPS scores across different customer segments
- Analyze Advisory NPS scores for each segment
- Categorize customers into different segments
- Compare NPS scores across all segments
OKRs to develop strong investor relations strategy
- Improve Investor Relations
- Achieve higher investment inflow by 15%
- Boost investor confidence through regular communication
- Maximize investor outreach efforts
- Increase investor engagement by 20%
OKRs to enhance strategic decision-making skills
- Enhance strategic decision-making skills
- Gather and analyze feedback on decision efficiency from 5 colleagues
- Collect and analyze the returned surveys
- Identify five colleagues to provide feedback
- Develop and distribute an efficiency feedback survey
- Implement learned strategies in 3 real-life scenarios successfully
- Utilize learned strategy in first identified scenario
- Identify 3 real-life scenarios where strategies can be applied
- Document the success of each strategy implementation
- Complete a decision-making course with at least 85% score
- Consistently attend classes and complete all assignments
- Register for a reputable decision-making course
- Study regularly to achieve at least 85% score
OKRs to drive tangible growth towards company's 2024 ambitions
- Drive tangible growth towards company's 2024 ambitions
- Increase company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- Initiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- Improve employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to increase the number of qualified leads generated by BDRs by 30%
- Improve BDR performance to generate more qualified leads
- Implement new outreach strategy to increase lead conversion by 10%
- Increase BDR call volume by 20%
- Increase email response rate by 25%
- Improve lead qualification accuracy by 15%
OKRs to enhance inter-departmental collaboration for effective social media operations
- Enhance inter-departmental collaboration for effective social media operations
- Pioneer a shared, online document housing all social media initiatives and updates
- Create structure for social media initiatives document
- Identify suitable online platform for shared document storage
- Update document regularly with initiatives and updates
- Implement weekly cross-departmental meetings focused on social media strategy by month-end
- Create a recurring weekly meeting schedule
- Outline the meeting agenda focusing on social media
- Identify key representatives from each department
- Increase shared social media projects between departments by 20%
- Implement regular shared social media project progress reports across departments
- Develop a centralized social media project management tool for all departments
- Initiate weekly interdepartmental brainstorming sessions on social media projects
OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
OKRs to enhance the effectiveness of our marketing strategy
- Enhance the effectiveness of our marketing strategy
- Improve email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- Drive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- Increase social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
OKRs to establish a robust internal investor relations framework
- Establish a robust internal investor relations framework
- Organize 10+ meetings with internal stakeholders to communicate the strategy
- Identify relevant stakeholders for strategy communication
- Schedule 10+ meetings via online platform or in person
- Prepare a detailed strategy presentation
- Identify and onboard a dedicated investor relations manager with relevant experience
- Shortlist, interview, and select a qualified individual
- Advertise the position on ideal recruitment platforms
- Define the role, skills, and experience needed for the position
- Create a comprehensive investor relations strategy document by end of Q1
- Identify key insights and information for the strategy document
- Draft document outlining investor relations strategy
- Finalize and proofread document before deadline
OKRs to streamline project management for timely delivery
- Streamline project management for timely delivery
- Implement a project tracking system for real-time monitoring and status updates
- Install and configure selected tracking system
- Research available project tracking systems and select appropriate one
- Train team on using tracking system
- Reduce existing project completion timelines by 20%
- Streamline work processes to reduce time-consuming steps
- Utilize project management tools for efficiency
- Implement more focused, effective team meetings
- Achieve 100% completion of intermediary milestones within scheduled deadlines
- Implement efficient workflow strategies for timely task execution
- Monitor progress regularly to ensure completion within deadlines
- Develop a detailed project timeline with intermediary milestones
OKRs to penetrate the French environmental market
- Penetrate the French environmental market
- Secure at least 3 partnerships with key French environmental organizations
- Initiate contact for potential partnership discussions
- Prepare and present partnership proposals
- Research reputable French environmental organizations
- Launch successful marketing campaign leading to 15% customer conversion rate
- Implement analytics to monitor conversion rates
- Develop a targeted, compelling marketing message
- Conduct thorough market research to understand customer preferences
- Increase brand awareness to achieve 25% market recognition
- Develop a creative, engaging social media marketing campaign
- Collaborate with complementary businesses for cross-promotion opportunities
- Launch a targeted PR initiative within our demographic
OKRs to develop a winning sales strategy
- Develop a winning sales strategy
- Improve the cross-sell ration by 15%
- Achieve net sales of $12M
- Reduce customer churn rate from 35% to 15%
- Increase revenue/sales staff from $1.2k to $2k
- Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
OKRs to enhance user satisfaction and engagement with our app
- Enhance user satisfaction and engagement with our app
- Reduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- Increase user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- Increase user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- Increase average app rating to 4.5 stars through user feedback and app improvements
OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
OKRs to boost Productivity & Results of KOL Marketing
- Boost Productivity & Results of KOL Marketing
- Decrease operation costs by 10% by implementing automation in KOL management
- Research and select appropriate automation tools
- Identify processes in KOL management that can be automated
- Train staff and implement automation tools
- Increase KOL engagement rates by 20% enhancing content quality
- Improve conversion rate from KOL initiatives by 15% through strategic targeting
- Develop tailored messaging for target demographics
- Implement A/B testing to optimize results
- Identify key KOLs with highest engagement rates
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline implementation process for customers
- OKRs to increase AliExpress purchases
- OKRs to enhance customer satisfaction and drive innovation in sales operations
- OKRs to enhance account growth and customer retention
- OKRs to penetrate the French environmental market
- OKRs to elevate understanding in Monitoring and Evaluation (M&E)
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples