3 customisable OKR examples for Competitor Analysis

What are Competitor Analysis OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Competitor Analysis to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Competitor Analysis OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Use our free OKR generator
Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Competitor Analysis OKRs examples

You will find in the next section many different Competitor Analysis Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to conduct thorough analysis of two main competitors

Conduct thorough analysis of two main competitors
Identify and list 10 key business strategies of each competitor by week 4
Complete and review strategy lists by week 4
Research competitors and their unique strategic approaches
Compile a list of 10 strategies per competitor
Craft and present a detailed comparative report on competitor strategies by week 8
Research and compile data on current competitor strategies
Develop a comparative analysis from gathered data
Prepare and rehearse a detailed presentation report
Analyse and document competitive product benefits and drawbacks by week 6
Document drawbacks of competitive products by week 6
Identify main competitors and their respective products by week 2
Evaluate competitive product benefits by week 4

competitor-analysis strategic-approaches business-strategy-analyst product-analyst market-analysis-team competitive-intelligence-team

Implement this OKR

2. OKRs to conduct comprehensive market intelligence on competitors

Conduct comprehensive market intelligence on competitors
Analyze 10 competitors' product and service offerings
Identify 10 competitors in the market
Perform a detailed analysis comparing competitors' offerings
Research and list each competitor's products and services
Identify at least 20 key competitors in the market
List all known competitors in your business sector
Research unknown competitors through market analysis
Compile a list of 20 main competitors
Understand the marketing strategies of at least 12 competitors
Identify 12 key competitors in your business sector
Gather data on each competitor's marketing approach
Analyze and contrast each competitor's marketing strategies
Document and interpret 15 competitors' pricing strategies
Obtain detailed information on each competitor's pricing strategy
Analyze and interpret obtained pricing data
Identify and list 15 primary competitors in the market

market-intelligence competitor-analysis market-analyst marketing-strategist marketing-team market-analysis-team

Implement this OKR

3. OKRs to enhance understanding of competitors' keyword gaps and ranking

Enhance understanding of competitors' keyword gaps and ranking
Implement SEO strategies to fill 80% identified keyword gaps in our content
Develop SEO optimized content for identified keywords
Monitor and adjust strategy based on SEO results
Identify specific keyword gaps in existing content
Identify and categorize 20 main competitors' top keywords by end of next quarter
Categorize and document each competitor's keywords
Use SEO tools to identify their top keywords
Conduct a competitive analysis for 20 main competitors
Increase our ranking for identified competitor's top 10 keywords by 15%
Analyze competitor's keywords, ad campaigns, and backlinks
Implement robust SEO strategies using these keywords
Regularly monitor and adjust strategies based on results

seo-strategies competitive-analysis seo-specialists content-strategists content-team seo-team

Implement this OKR

Competitor Analysis OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Competitor Analysis OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Competitor Analysis OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

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