8 customisable OKR examples for Engagement Strategies

What are Engagement Strategies OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategies. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Engagement Strategies OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Engagement Strategies OKRs examples

You'll find below a list of Objectives and Key Results templates for Engagement Strategies. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to improve stakeholder engagement and communication plan to enhance project success

  • ObjectiveImprove stakeholder engagement and communication plan to enhance project success
  • Key ResultIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
  • TaskCreate an online platform to provide stakeholders with easy access to information and updates
  • TaskEstablish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
  • TaskImplement regular surveys to gather stakeholder feedback and identify areas for improvement
  • TaskDevelop targeted communication strategies to effectively reach and engage stakeholders
  • Key ResultConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
  • TaskAnalyze survey responses to identify areas of improvement for the communication and engagement plan
  • TaskImplement changes based on survey findings to enhance effectiveness of communication and engagement strategies
  • TaskConduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
  • TaskCreate and distribute stakeholder feedback survey to gather opinions and suggestions
  • Key ResultIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
  • TaskAssess influence levels of stakeholders by analyzing their past involvement and decision-making power
  • TaskDetermine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
  • TaskPrioritize stakeholders based on their influence and the level of interest they hold
  • TaskConduct stakeholder analysis to identify individuals or organizations involved in the project
  • Key ResultImplement at least three initiatives aimed at strengthening relationships with key stakeholders

2OKRs to increase engagement with 5 new 'non-Everyday' producers

  • ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
  • Key ResultFacilitate their first project or engagement by end of Week 12
  • TaskImplement project or engagement by Week 12
  • TaskDefine the goals of the project or engagement by Week 9
  • TaskAssign roles and set timeline by Week 10
  • Key ResultSecure commitment from at least 5 out of these producers to engage by Week 8
  • TaskReach out to these producers with a compelling pitch
  • TaskNegotiate and finalize engagement commitment by Week 8
  • TaskIdentify and shortlist 5 producers for potential engagement
  • Key ResultIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
  • TaskResearch and identify 10 potential 'non-Everyday' producers
  • TaskSend out connection requests or emails by Week 4
  • TaskDraft personalized connection requests or emails

3OKRs to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • Key ResultIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • Key ResultBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • Key ResultAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

4OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

  • ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
  • Key ResultAchieve a 15% increase in social media engagement through intriguing content
  • TaskMonitor audience engagement trends and adjust strategies accordingly
  • TaskRegularly update social media with intriguing, resonating materials
  • TaskIdentify trending topics for more relevant, engaging content
  • Key ResultIncrease website traffic by 20% through improved SEO techniques
  • TaskBoost local SEO by improving the quality of backlinks
  • TaskIncorporate relevant keywords throughout the website content
  • TaskOptimize website for mobile and page loading speed
  • Key ResultGenerate a 10% uplift in online sales from effective email marketing campaigns
  • TaskSegment customer base for personalized, targeted email campaigns
  • TaskTest and optimize email subject lines for open rates
  • TaskAnalyze campaign data to improve future email strategies

5OKRs to shift newsroom operations towards a topic-first communication approach

  • ObjectiveShift newsroom operations towards a topic-first communication approach
  • Key ResultIncrease audience engagement by 15% through topic-first content
  • TaskResearch popular topics among current audience members
  • TaskMonitor and adjust content based on audience feedback
  • TaskDevelop compelling content based on chosen topics
  • Key ResultImprove team knowledge on 5 key topics by 30% through training sessions
  • TaskIdentify 5 key topics necessitating improved team knowledge
  • TaskOrganize comprehensive training sessions on these topics
  • TaskEvaluate team's understanding after each session
  • Key ResultReduce time spent on channel-focused strategies by 25%
  • TaskStreamline content creation for all platforms
  • TaskImplement automation tools for posting schedules
  • TaskDelegate channel strategy work among team members

6OKRs to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

7OKRs to enhance instructional strategies for better student comprehension

  • ObjectiveEnhance instructional strategies for better student comprehension
  • Key ResultConduct two peer-observed teaching sessions and apply received feedback
  • TaskSchedule two teaching sessions with peers observing
  • TaskDocument changes and track progress
  • TaskApply feedback from those sessions to practice
  • Key ResultComplete two professional development courses focused on innovative teaching methods
  • TaskIdentify two development courses targeting innovative teaching methods
  • TaskSign up for selected professional development courses
  • TaskFinish coursework and obtain completion certificates
  • Key ResultIncrease student engagement by 20% as measured by classroom participation and assessment scores
  • TaskConduct regular quizzes for assessment score improvement
  • TaskProvide personalised feedback to encourage student involvement
  • TaskImplement interactive learning methods to boost class participation

8OKRs to reduce turnover rate through retention strategies

  • ObjectiveIncrease employee retention rate
  • Key ResultImplement a mentorship program for new employees
  • Key ResultHost monthly employee appreciation events
  • Key ResultConduct exit interviews and analyze feedback to improve retention efforts
  • Key ResultDevelop a career growth plan for each employee

Engagement Strategies OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Engagement Strategies OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Strategies OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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