Discover Tability: the AI platform that turns OKRs into resultsLearn more →

10 OKR examples for Engagement Strategies

Set goals like a winner

Tability can turn your ideas into a winning strategy in seconds.

AI feedback for OKRs in Tability

What are Engagement Strategies OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategies. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Engagement Strategies OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Engagement Strategies OKRs examples

You'll find below a list of Objectives and Key Results templates for Engagement Strategies. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to drive employee engagement through effective Compensation & Benefits strategies

  • ObjectiveDrive employee engagement through effective Compensation & Benefits strategies
  • KRReduce benefits-related inquiries by 20% through improving benefits communication
  • TaskDevelop clear, comprehensive benefits documentation for employees
  • TaskCreate a dedicated benefits FAQ section on internal portal
  • TaskImplement regular awareness sessions regarding benefits
  • KRImplement a reward system leading to 15% more positive employee feedback
  • TaskIdentify what truly motivates employees for suitable rewards
  • TaskImplement and communicate the new reward system companywide
  • TaskCreate a clear, attainable, reward-based performance metric
  • KRIncrease participation in compensation surveys by 25%
  • TaskProvide incentives for completing the survey
  • TaskDevelop engaging marketing materials to promote compensation surveys
  • TaskSimplify the process to fill out surveys

OKRs to improve stakeholder engagement and communication plan to enhance project success

  • ObjectiveImprove stakeholder engagement and communication plan to enhance project success
  • KRIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
  • TaskCreate an online platform to provide stakeholders with easy access to information and updates
  • TaskEstablish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
  • TaskImplement regular surveys to gather stakeholder feedback and identify areas for improvement
  • TaskDevelop targeted communication strategies to effectively reach and engage stakeholders
  • KRConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
  • TaskAnalyze survey responses to identify areas of improvement for the communication and engagement plan
  • TaskImplement changes based on survey findings to enhance effectiveness of communication and engagement strategies
  • TaskConduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
  • TaskCreate and distribute stakeholder feedback survey to gather opinions and suggestions
  • KRIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
  • TaskAssess influence levels of stakeholders by analyzing their past involvement and decision-making power
  • TaskDetermine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
  • TaskPrioritize stakeholders based on their influence and the level of interest they hold
  • TaskConduct stakeholder analysis to identify individuals or organizations involved in the project
  • KRImplement at least three initiatives aimed at strengthening relationships with key stakeholders

OKRs to boost African tourism through innovative strategies

  • ObjectiveBoost African tourism through innovative strategies
  • KRForge 5 new partnerships with Africa-based tourism agencies
  • TaskReach out initially with partnership proposals
  • TaskResearch top Africa-based tourism agencies
  • TaskFollow up and finalize agreements
  • KRAchieve a 15% rise in social media engagement
  • TaskRun interactive promotions or contests
  • TaskRespond promptly to all comments and messages
  • TaskIncrease the frequency of posts with engaging content
  • KRIncrease website's monthly unique visitors by 20%
  • TaskUtilize social media platforms for website promotion
  • TaskDevelop engaging, relevant, and fresh content regularly
  • TaskImplement SEO strategies to enhance search engine visibility

OKRs to increase engagement with 5 new 'non-Everyday' producers

  • ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
  • KRFacilitate their first project or engagement by end of Week 12
  • TaskImplement project or engagement by Week 12
  • TaskDefine the goals of the project or engagement by Week 9
  • TaskAssign roles and set timeline by Week 10
  • KRSecure commitment from at least 5 out of these producers to engage by Week 8
  • TaskReach out to these producers with a compelling pitch
  • TaskNegotiate and finalize engagement commitment by Week 8
  • TaskIdentify and shortlist 5 producers for potential engagement
  • KRIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
  • TaskResearch and identify 10 potential 'non-Everyday' producers
  • TaskSend out connection requests or emails by Week 4
  • TaskDraft personalized connection requests or emails

OKRs to boost student homework completion rates

  • ObjectiveBoost student homework completion rates
  • KRImprove homework participation rate of underperforming students by 30%
  • TaskMeet individually to discuss and address students' homework challenges
  • TaskOffer additional support and resources for homework assistance
  • TaskImplement a reward-based system for completed homework
  • KRIntroduce 2 new effective homework-engagement strategies in classrooms
  • TaskPrepare material to explain and implement two chosen strategies
  • TaskTrain teachers on these new strategies in workshops
  • TaskResearch up-to-date, successful homework engagement strategies
  • KRAchieve a 20% increase in completed homework submissions each week
  • TaskImplement strict homework submission deadlines
  • TaskIncrease frequency of reminders on pending assignments
  • TaskProvide incentives for timely homework submission

OKRs to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • KRIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • KRBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • KRAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

  • ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
  • KRAchieve a 15% increase in social media engagement through intriguing content
  • TaskMonitor audience engagement trends and adjust strategies accordingly
  • TaskRegularly update social media with intriguing, resonating materials
  • TaskIdentify trending topics for more relevant, engaging content
  • KRIncrease website traffic by 20% through improved SEO techniques
  • TaskBoost local SEO by improving the quality of backlinks
  • TaskIncorporate relevant keywords throughout the website content
  • TaskOptimize website for mobile and page loading speed
  • KRGenerate a 10% uplift in online sales from effective email marketing campaigns
  • TaskSegment customer base for personalized, targeted email campaigns
  • TaskTest and optimize email subject lines for open rates
  • TaskAnalyze campaign data to improve future email strategies

OKRs to shift newsroom operations towards a topic-first communication approach

  • ObjectiveShift newsroom operations towards a topic-first communication approach
  • KRIncrease audience engagement by 15% through topic-first content
  • TaskResearch popular topics among current audience members
  • TaskMonitor and adjust content based on audience feedback
  • TaskDevelop compelling content based on chosen topics
  • KRImprove team knowledge on 5 key topics by 30% through training sessions
  • TaskIdentify 5 key topics necessitating improved team knowledge
  • TaskOrganize comprehensive training sessions on these topics
  • TaskEvaluate team's understanding after each session
  • KRReduce time spent on channel-focused strategies by 25%
  • TaskStreamline content creation for all platforms
  • TaskImplement automation tools for posting schedules
  • TaskDelegate channel strategy work among team members

OKRs to develop and Enhance Learning Aptitude

  • ObjectiveDevelop and Enhance Learning Aptitude
  • KRAchieve 85% or higher on weekly learning aptitude assessments
  • TaskUtilize practice tests to simulate actual assessments
  • TaskSeek help for difficult topics from teachers or peers
  • TaskAllocate daily study hours to grasp required learning material
  • KRImprove reading speed and comprehension by 30% through regular practice
  • TaskRead daily for at least 30 minutes to increase speed and comprehension
  • TaskAttend a speed reading seminar or course
  • TaskPractice comprehension exercises from online resources
  • KRComplete 3 online courses on effective learning strategies
  • TaskConsistently participate and complete coursework
  • TaskResearch and select three online courses on effective learning strategies
  • TaskRegister and pay for chosen online courses

OKRs to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • KRIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • KRImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

Engagement Strategies OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Engagement Strategies OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Strategies OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents