OKRs to drastically improve onboarding and activation
Great onboarding is key for product-led companies. The better you are at showing value, the easier it'll be for you to grow.
Get amazing improvements in our onboarding process
Increase the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades- Add 5 clear upgrade paths for users
- Increase week-1 activation rate from 55% to 65%
- Identify drop-offs
- Instrument activation funnel in Amplitude
- Tackle top 5 low-hanging fruits to improve onboarding
- Reduce trials churn from 46% to 30%
- Implement fixes following feedback
- Talk to 20 churned customers to understand what went wrong