OKRs to drastically improve onboarding and activation

Tability Templates · Published 28 days ago

Great onboarding is key for product-led companies. The better you are at showing value, the easier it'll be for you to grow.

  • ObjectiveGet amazing improvements in our onboarding process
  • Key ResultIncrease the number of trials/week from 20 to 352035 trials/week
  • TaskDisplay clear CTAs to help non-admins request upgrades
  • TaskAdd 5 clear upgrade paths for users
  • Key ResultIncrease week-1 activation rate from 55% to 65%065% week-1 activation
  • TaskIdentify drop-offs
  • TaskInstrument activation funnel in Amplitude
  • TaskTackle top 5 low-hanging fruits to improve onboarding
  • Key ResultReduce trials churn from 46% to 30%4630% trials churn
  • TaskImplement fixes following feedback
  • TaskTalk to 20 churned customers to understand what went wrong

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